Requests
3
Personal Pitch
I help female-founded startups to scale using proven marketing frameworks and senior marketing leadership.
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Ivy Street AgencyClient Services Director
Apr. 2022 - May. 2023AustraliaWHAT:
An omnichannel marketing and communications agency specializing in property development clients.
ROLE:
>> Led and mentored the client services team of six communications client managers.
>> Actively procured new business opportunities with existing and new clients.
>> Led and managed new business proposals
>> Sat on the agency leadership team, contributing to key decisions around agency culture, new business, and current client well-being.
>> Oversaw all client relationships within the agency, ensuring that our agency was meeting and exceeding expectations.
Fluid Branding Pty LtdSenior Account Manager
Aug. 2021 - Apr. 2022AustraliaWHAT:
A boutique branding and communications agency.
ROLE:
Senior Account Manager within the business, managing a mix of government, FMCG, and beauty clients.
ACHIEVEMENTS:
Consistently exceeded set monthly client revenue KPIS.
Goop DigitalBrand and Content Manager
Oct. 2019 - Oct. 2020WHAT: A digital marketing agency.
ROLE:
>> Manage and lead a content co-ordinator and a Google Ads Manager
>> Oversee and manage a portfolio of 60 clients
>> Oversee and manage brand strategy for clients
ACHIEVEMENTS:
Successfully sold in over ten brand strategy projects for new and existing clients within the business.
Arthur St DigitalAgency Manager
Oct. 2018 - Oct. 2019Australia, GeelongWHAT: A digital marketing agency
ROLE:
>> Manage and oversee a portfolio of ten clients, providing brand and marketing strategy advice and account management while also assisting with agency operations.
ACHIEVEMENTS:
Successfully led and won three new business proposals for the business in partnership with the business founder.
Runway GeelongMarketing & Events Director
Feb. 2018 - Jan. 2019Australia, GeelongWHAT: Runway is a startup incubator for startup business owners located in the Geelong region. It coaches new business owners on how to successfully launch and maintain their startup.
ROLE:
>> Developed a full brand and marketing strategy, ominichannel marketing plan
>> Led a team of two marketing professionals
>> Managed and facilitated all brand events
>> Managed and oversaw all media relations and PR opportunities.
ACHIEVEMENTS:
Successfully contributed to creating $16m in annual economic output and 50 new jobs locally; as well as contributing an additional $145m in revenue and 430 new jobs in the state of Victoria (Australia).
The Selfmade MarketerFounder
Feb. 2015Australia, MelbourneWHAT: The Selfmade Marketer is a marketing consultancy created to help startups scale through proven smart, lean marketing frameworks.
Founder Tess Cameron also offers Fractional CMO services to businesses.
EXPERTISE:
>> Brand strategy and brand development
>> Strategic copywriting for websites and branded content
>> Omnichannel marketing strategies and execution
>> Data analysis, reporting and refinement
>> Inbound Marketing strategy
>> Marketing budget recommendations
>> Marketing recruitment and talent acquisition
Melbourne Avalon AirportMarketing & Communications Manager
Aug. 2011 - Aug. 2014AustraliaWHAT: Melbourne's second major airport
ROLE:
>> Develop and execute brand and marketing strategy
>> Lead and execute a full re-brand, including refreshing the customer experience model, brand identity, and website.
>> Directly partner with the CEO to attract new business partnerships to the airport, including Jetstar, Air Asia, and Cotton On.
ACHIEVEMENTS:
>> Attract three multi-million dollar partnerships to the airport across airlines, freight and property leases.
>> Successfully implement billboard advertising across the airport property, attracting $300K worth of advertising partnerships.
>> Successfully managed and oversaw PR campaigns for the airport to launch, the re-brand campaign and additional flights for airline partners Jetstar.
Crown Melbourne LimitedBrand Manager
Jan. 2008 - Dec. 2010Australia, MelbourneWHAT: Casino, Entertainment, Retail and Dining Complex.
ROLE: Manage a broad and diverse portfolio of internal clients including table games, VIP Gaming, HR and Employee Comms, Entertainment, NightClubs, Responsible Gaming and Brand.
ACHIEVEMENTS:
>> Lead Employment Value Proposition Project re-brand including rolling out all comms across the business and over 3,000 employees.
>>Lead Brand Manager for the Spring Racing Carnival 2009, overseeing PR, influencers, VIP Events, a Live Site, retail and food and beverage communications activity across the complex.
THQProduct Manager & Events Manager
Jan. 2007 - Dec. 2008WHAT: Video games developer and distribution business.
Clemenger BBDOSenior Account Manager
Jan. 2005 - Dec. 2006WHAT: Advertising agency
The Reality GroupAccount Manager
Jan. 2003 - Dec. 2005Australia, MelbourneWHAT: Australia
Smart Inc.Account & Production Manager
Jan. 2001 - Dec. 2003WHAT: Startup boutique advertising agency
VMLY&RJunior Producer
May. 1997 - May. 2001Australia, MelbourneWHAT: Global Advertising Agency
ROLE: Junior Content Producer
Intch is a Professional Networking App for the Future of WorkSee more people like Tessa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
242887 people
16
Senior Marketing Manager & Editor @ Proofed - Proofreading and Editing Services
16
GradCertPsych Small Business Owner Consultant Social Media Sales & Marketing Set up Management and Organisation Admin Generalist @ Lost Manly
15
consultant
77820 people
16
Senior Marketing Manager & Editor @ Proofed - Proofreading and Editing Services
16
GradCertPsych Small Business Owner Consultant Social Media Sales & Marketing Set up Management and Organisation Admin Generalist @ Lost Manly
23
Digital Marketing Specialist