Requests
3
Personal Pitch
I help female-founded startups to scale using proven marketing frameworks and senior marketing leadership.
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Work Background
Ivy Street AgencyClient Services Director
Apr. 2022 - May. 2023AustraliaWHAT:
An omnichannel marketing and communications agency specializing in property development clients.
ROLE:
>> Led and mentored the client services team of six communications client managers.
>> Actively procured new business opportunities with existing and new clients.
>> Led and managed new business proposals
>> Sat on the agency leadership team, contributing to key decisions around agency culture, new business, and current client well-being.
>> Oversaw all client relationships within the agency, ensuring that our agency was meeting and exceeding expectations.
Fluid Branding Pty LtdSenior Account Manager
Aug. 2021 - Apr. 2022AustraliaWHAT:
A boutique branding and communications agency.
ROLE:
Senior Account Manager within the business, managing a mix of government, FMCG, and beauty clients.
ACHIEVEMENTS:
Consistently exceeded set monthly client revenue KPIS.
Goop DigitalBrand and Content Manager
Oct. 2019 - Oct. 2020WHAT: A digital marketing agency.
ROLE:
>> Manage and lead a content co-ordinator and a Google Ads Manager
>> Oversee and manage a portfolio of 60 clients
>> Oversee and manage brand strategy for clients
ACHIEVEMENTS:
Successfully sold in over ten brand strategy projects for new and existing clients within the business.
Arthur St DigitalAgency Manager
Oct. 2018 - Oct. 2019Australia, GeelongWHAT: A digital marketing agency
ROLE:
>> Manage and oversee a portfolio of ten clients, providing brand and marketing strategy advice and account management while also assisting with agency operations.
ACHIEVEMENTS:
Successfully led and won three new business proposals for the business in partnership with the business founder.
Runway GeelongMarketing & Events Director
Feb. 2018 - Jan. 2019Australia, GeelongWHAT: Runway is a startup incubator for startup business owners located in the Geelong region. It coaches new business owners on how to successfully launch and maintain their startup.
ROLE:
>> Developed a full brand and marketing strategy, ominichannel marketing plan
>> Led a team of two marketing professionals
>> Managed and facilitated all brand events
>> Managed and oversaw all media relations and PR opportunities.
ACHIEVEMENTS:
Successfully contributed to creating $16m in annual economic output and 50 new jobs locally; as well as contributing an additional $145m in revenue and 430 new jobs in the state of Victoria (Australia).
The Selfmade MarketerFounder
Feb. 2015Australia, MelbourneWHAT: The Selfmade Marketer is a marketing consultancy created to help startups scale through proven smart, lean marketing frameworks.
Founder Tess Cameron also offers Fractional CMO services to businesses.
EXPERTISE:
>> Brand strategy and brand development
>> Strategic copywriting for websites and branded content
>> Omnichannel marketing strategies and execution
>> Data analysis, reporting and refinement
>> Inbound Marketing strategy
>> Marketing budget recommendations
>> Marketing recruitment and talent acquisition
Melbourne Avalon AirportMarketing & Communications Manager
Aug. 2011 - Aug. 2014AustraliaWHAT: Melbourne's second major airport
ROLE:
>> Develop and execute brand and marketing strategy
>> Lead and execute a full re-brand, including refreshing the customer experience model, brand identity, and website.
>> Directly partner with the CEO to attract new business partnerships to the airport, including Jetstar, Air Asia, and Cotton On.
ACHIEVEMENTS:
>> Attract three multi-million dollar partnerships to the airport across airlines, freight and property leases.
>> Successfully implement billboard advertising across the airport property, attracting $300K worth of advertising partnerships.
>> Successfully managed and oversaw PR campaigns for the airport to launch, the re-brand campaign and additional flights for airline partners Jetstar.
Crown Melbourne LimitedBrand Manager
Jan. 2008 - Dec. 2010Australia, MelbourneWHAT: Casino, Entertainment, Retail and Dining Complex.
ROLE: Manage a broad and diverse portfolio of internal clients including table games, VIP Gaming, HR and Employee Comms, Entertainment, NightClubs, Responsible Gaming and Brand.
ACHIEVEMENTS:
>> Lead Employment Value Proposition Project re-brand including rolling out all comms across the business and over 3,000 employees.
>>Lead Brand Manager for the Spring Racing Carnival 2009, overseeing PR, influencers, VIP Events, a Live Site, retail and food and beverage communications activity across the complex.
THQProduct Manager & Events Manager
Jan. 2007 - Dec. 2008WHAT: Video games developer and distribution business.
Clemenger BBDOSenior Account Manager
Jan. 2005 - Dec. 2006WHAT: Advertising agency
The Reality GroupAccount Manager
Jan. 2003 - Dec. 2005Australia, MelbourneWHAT: Australia
Smart Inc.Account & Production Manager
Jan. 2001 - Dec. 2003WHAT: Startup boutique advertising agency
VMLY&RJunior Producer
May. 1997 - May. 2001Australia, MelbourneWHAT: Global Advertising Agency
ROLE: Junior Content Producer
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