LaTasha Owens

Marketing Expert and Brand strategist @The Culture District

🔥 Startup Founder💸 MarketingProducerBusiness Owner💼 C-level Executive👍 Sales & BizDev⚖️ Legal🧨 Consulting🎥 EntertainmentJournalist🏐 SportsEditorCopywriter✨ Business OwnerBrand Marketing ManagerCommunications ManagerContent ManagerEvent ProducerArtist ManagementPartnerships ManagerExecutive CoachEngagement ManagerMarketing DirectorCMOAdvisorFounderProduct Consultant

LaTasha Owens is a Marketing executive with over 20 years of professional experience leading multichannel Marketing efforts across industries. Her most recent role was as a Marketing Lead for Verizon in Branded Entertainment. With over 10 years at Verizon, she held various roles in the Marketing organization managing both Verizon Wireless and Fios. Since beginning her career, she has held positions developing marketing, promotional and digital strategies for the general market, multicultural audiences and millennials. She is a strategist, innovator, and collaborator. Her work is proven in driving continued growth to increase relevance and market share through cross-functional leadership. In addition to Verizon, brands such as Warner Bros., Wal-Mart, Bristol-Myers Squibb, Coca-Cola, Johnson & Johnson, Educational Testing Service, Burger King and entertainment and media outlets such as People, Maxim, Time, Essence Magazine, NBC Universal, Viacom (MTV, BET, Nickelodeon, CBS) and Uptown/ MCA Records, have benefited from her revenue generating efforts in both traditional and new media. She has led partnerships with industry leaders such as NFL, NBA, Disney, Macy’s, FIFA World Cup, Time Inc., Universal, Sony, Warner Bros. and Dreamworks to name a few. She has also developed integrated solutions, innovative content and marketing programs to drive consumer engagement with most broadcast and cable networks, venues, and digital platforms. Her work has won industry leading awards (Gold Lion, etc.) for sponsorship, creative and innovation. She has also led activation and sponsorship programs from groundbreaking to grassroots at the National Consumer Electronics Show (CES), Coachella, Super Bowl, All Star Weekend, NBA Draft, Essence Festival, CIAA, music tours, festivals and more. A Howard University Undergraduate and Graduate Alumna and an entrepreneur and independent producer for brands, film and TV. Her mission is to live a life of purpose with precision.

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Work Background

Metro EsportsChief Marketing Officer

May. 2022 - Dec. 2022CMO.

The Culture DistrictChief Executive Officer

Nov. 2021 - May. 2022Ongoing strategic consultation in various industries for Brand Marketing, Business Development, Communications, Advertising, Research & Development.

Harlem's Fashion Row (HFR)Director

Jan. 2019 - Oct. 2021Branding, Partnership Marketing, Event Management, DEI. Management of programs, collaborations, events and relationship with fasion partners such as Nike, Tommy Hilfiger, AEO, Macy's, Levi's, and a host of luxury retailers. Additional partnerships with Mattel, OWN, BET, Diageo, Lyft and Amazon.

VerizonMarketing Lead (Multichannel Mktg)

May. 2007 - Dec. 2018Basking Ridge, New JerseySponsorship strategy and activation; Branded entertainment and talent partnerships; Communications; Media partnerships; Digital Content Development