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Work Background
PHX CollectiveCEO & Founder
Aug. 2024United States, DallasAt PHX Collective, our mission is to empower businesses to reach their full potential by providing access to experienced, high-impact executive leadership on a flexible, fractional basis. We are committed to delivering strategic guidance, fostering growth, and driving transformation for our clients, ensuring they have the leadership support needed to navigate today’s ever-changing business landscape. We strive to build a community of diverse, innovative leaders who are dedicated to making a lasting impact.
XSETFractional Chief Talent Officer
Jun. 2024United States, DallasMy role encompasses talent development, acquisition, and strategic planning, ensuring our vision of inclusivity and innovation. I manage relationships with top talent, set strategic pricing, and spearhead branded campaigns, driving dynamic storytelling and authentic connections. Passionate about fostering community and empowering cultural leaders, I am dedicated to bridging the gap between gaming and diverse industries like music, sports, art and lifestyle. At XSET, we are committed to evolving with culture and those who lead it.
ScopelyDirector of Global Influencers & Events- Product Marketing- MONOPOLY GO!
Aug. 2023 - Jun. 2024Culver City, California, United States · HybridI lead a dynamic team focused on creating meaningful connections between our brand and global audiences. Monopoly Go! is revolutionizing the way board games intersect with digital landscapes, and my role is pivotal in shaping the narrative through powerful collaborations with influencers & celebrities.
ScopelyDirector of Global Influencers & Competition- Stumble Guys
Nov. 2022 - Aug. 2023Culver City, California, United StatesLeading the strategy and direction for Stumble Guys global Creator, Influencer, and Player Event initiatives to engage and grow our massive community of 100 Million players.
TikTokCreator Strategist- Gaming Lead
Dec. 2021 - Nov. 2022Los Angeles Metropolitan AreaResponsible for leading the gaming creator strategy at TikTok. Our team is committed to promoting innovative, creator-led marketing solutions that allow brands to succeed on our platform while also empowering creators to succeed with brands.
3BLACKDOTHead of Talent
May. 2021 - Dec. 2021Los Angeles, California, United States3BLACKDOT is a full service studio and production company along with spearheading one of the top MCN's on YouTube- Jetpack. 3BD has a rich library of premium intellectual property, and partnerships with the most influential creators in gaming, as well as in-house publishing and merchandise groups. Our work is driven by creators with a strong point of view that speak directly to millennial and gen Z audiences. We collaborate with writers, directors, celebrities, athletes, streamers and brands to convert their passions into original entertainment experiences. We connect content to commerce and generate everything from premium original films, series, and books, to limited edition clothing and merch.
FunimationSenior Manager, Influencer Marketing (Sony Pictures Television Company)
Jun. 2020 - May. 2021Culver City, California, United StatesResponsible for shaping Funimation's influencer marketing program by carrying out a fan-centric mission to deliver creator-first strategies that support the Funimation brand and licensed franchises, and ensuring that our anime, cosplay, streamer/gamer, celebrity, athlete, and geek culture communities are engaged and thriving.
Queens Gaming CollectiveAdvisor
Apr. 2020Los Angeles, California, United StatesQueens Gaming Collective is a gaming lifestyle company built for women by women. At Queens we strive to be inclusive and diverse. My role as an advisor was to help raise $1.5M which we accomplished in November 2020. Queens is now a ventured backed company by Bitkraft and acquired by XSET.
StreamElementsDirector, Talent Relations
Apr. 2019 - May. 2020Greater Los Angeles AreaStreamElements, the fastest growing tech and service platform for live stream content creators and brands. Live stream sponsorships, activations and programs are rapidly growing on Twitch, YouTube, Facebook Gaming and other social platforms. My role is to build these relationships with Talent, their managers and agents, and be the main senior point of contact for curating, contracting and training Talent for branded campaigns and sponsorship opportunities in the gaming/eSports industry.
Digital Media ManagementInfluencer Relations Manager
Mar. 2018 - Nov. 2019Greater Los Angeles AreaI developed and executed influencer marketing strategies and creative campaigns as well as identify and build relationships with prominent influencers and talent managers. I attended relevant events for networking and business purposes, developed content ideas and write and curate content. Most importantly I would brainstorm new, creative approaches to influencer campaigns for brands like Qantas Airways and many entertainment companies such as NBC, Amazon Studios, USA Network & Starz. I also handled all the paid media for each campaign utilizing the influencers content.
Digital Media ManagementSenior Account Manager
Jan. 2018 - Nov. 2019Greater Los Angeles AreaResponsible for growing audiences/community, developing brand identity, project management, strategizing growth and marketing initiatives. My brand accounts were Boyfriend Perfume by Kate Walsh, CZND, and The Body Department.
Hush Talent ManagementInfluencer Talent Manager
Jan. 2017 - Feb. 2018Greater Los Angeles AreaI assisted in developing a social influencer roster and securing brand sponsorships. I was responsible for helping drive the strategic vision and implementation of talent management, recruitment and marketing strategy that drives the business for mid to large-size digital talent. I made sure I had a deep understanding of how to develop long-lasting relationships with talent and have a tremendous passion for digital media, YouTube and social content.
Threadcount InteractiveInfluencer Merchandiser
Jan. 2017 - Nov. 2017Greater Los Angeles AreaI maintained acute awareness & made decisions based on business context, including consumer focus, competitive landscape, online categories, sales channels and internal variables. I also had to meet with influencers and agencies to help them with their merchandising. My main accounts were Cammie Scott and Mark Dohner's merch line.
Art NaturalsMarketing Director & Influencer Marketing Director
Nov. 2015 - Jan. 2017Gardena, CaliforniaResponsible for planning, development and implementation of all of the
Organization’s marketing strategies, marketing communications, and public relations
activities, both external and internal. Oversees development and implementation of support
materials and services for chapters in the area of marketing, communications and public
relations. Directs the efforts of the marketing, communications and public relations staff and
coordinates at the strategic and tactical levels with the other functions of the Organization. Work with social media influencers to collaborate with and create brand awareness for Art Naturals.
LiveGlamSEO Manager/Social Media Manager
Oct. 2014 - Nov. 2015Greater Los Angeles AreaAs an SEO manager I would make sure LiveGlam's websites were always ranking high on Google and Bing. I would also do basic website development, manage PPC campaigns, and I managed all of their social media which entailed helping LiveGlam reach 1 million followers on Instagram.
Urban Uptown RealitySocial Media Manager
Dec. 2013 - Sep. 2014Dallas/Fort Worth AreaI participated in site inspections, on-property and off-property events as needed. My duties also included updating all of the social media content and helping the owner of the agency build Wordpress sites for SEO purposes to generate more traffic to his main website.
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