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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✔️50%
IT
Geos
🇮🇳50%
India
Work Background
Club La SantaMarketing Manager
Oct. 2023Lanzarote · On-siteLocated in a stunning natural backdrop of Lanzarote, Canary Islands, Club La Santa is the world´s best active holiday resort occupying 75,000 sq. m next to the Atlantic Ocean. Our guests include families, seniors, singles, couples, groups, and professional athletes alike who can enjoy our range of 80+ sports facilities and over 500 weekly activities. All are included in the price. As the marketing manager, I oversee a team of seven designers, content creators, and project coordinators We work as an internal creative agency within the resort, as well as maintaining relations with external agencies, media and production companies, athletes, special guests, and press. I also collaborate on cross-departmental projects on digitization, guest experience, sales, events, and races as well as organizing our presence in international fairs and events.
Club La SantaPR and Social Media Manager/ Press Manager IRONMAN Lanzarote
Sep. 2013 - May. 2016Lanzarote, Canary IslandsIn this small and busy team, I was responsible for the management and planning of the resort´s social media activities, website localisation, the planning and production of editorial and audiovisual content, online advertising and sales promotional activities while also supporting marketing activities for three international sales offices. Press Manager and marketing strategy for all company sports events including the IRONMAN Lanzarote; coordination of the resort's ambassador programme (sponsored and elite athletes), dealing with all agents, tour operators and journalists that visit the resort: planning of sales campaigns and promotional activity to increase low season occupancy, creation and implementation of internal marketing initiatives for effective communication, cross-selling and up-selling.
Club La SantaReservations Department
Dec. 2012 - Aug. 2013Lanzarote, Canary Islands, SPainI was contracted to support the resort´s reservation department during a time of expansion and change. The role involved day-to-day administrative duties as well as assisting with specific projects such as the development of the online booking system, translation and copywriting of online marketing material, reclassification of accommodation categories, descriptions and prices, reconfiguration of hotel reservation system, as well as agency and tour operator contracts.
MAPAL GroupContent and Product Marketing Manager
Jan. 2021 - Jul. 2023Madrid, Community of Madrid, SpainMAPAL Group specialises in hospitality management solutions, built for professional and multi-site businesses and deployed in tens of thousands of sites in more than 50 countries. During this time, I was responsible for all global brand messaging, content and copywriting, website creation, SEO and updates, external communication, tone of voice and style across the organisation, managing a team of regional language specialists for our main international markets to ensure performance. Some of my achievements during my time at MAPAL include:
- SQLs grew from an average 40/month to 100/month
- Leads generated via the website increased from 40/month to 220/month
- Average daily web visits grew by 200%
- Domain authority improved from 0 to 46 My day-to-day looked something like this:
- leading editorial, brand authority-building content such as whitepapers, as well as commercial, product-focussed content and lead generation campaigns on a global level
- project managing campaigns that generate leads, improve conversion and digital traffic across all channels
- translating technical product updates and features into communication that engages and converts
- synchronising communications and campaign development with product, sales and customer success teams
- coordinating campaigns within the broader marketing team to ensure a smooth workflow and best results
- working closely with digital to improve SEO, web traffic and conversion across all languages My time at this company ended after a change in top management and an organisational restructure for the company's next phase of growth.
MAPAL GroupContent and Product Marketing Specialist
Jan. 2021 - Jun. 2021Madrid, Community of Madrid, SpainI joined MAPAL following scale-up funding by PSG, as the sole content and product marketer in the company. I was responsible for all copy and localisation during the initial website creation in four languages by project managing freelancers and cross collaboration with digital and design teams. I was promoted team manager when the need for in-house linguists in our core languages became apparent.
Freelance Translator and WriterMarketing copywriter and translator: Portuguese and Spanish to English
Nov. 2015 - Jun. 2022Arrecife Area, SpainDuring my five years as a freelancer, I helped SaaS, tourism, retail and sports brands with all kinds of marketing communication, from website and blog content, website and mobile app localisation, content strategy and execution, email campaigns, advertising, brochures, press releases, etc.
Colegio Internacional DaosTeacher of English
Sep. 2009 - Jun. 2011Puerto del Carmen, Lanzarote, Canary IslandsTeacher of English, I.T. and Science to primary school students.
Premer ITField sales consultant
Aug. 2005 - Aug. 2006London, UKBusiness development of educational training software implementation in both public and private UK and Irish organisations.
Sourcing of business leads, preparation of business plans and proposals.
Communication and negotiation at board level.
CACT LanzaroteFreelance collaborator: community manager, copywriter and translator
Jun. 2017 - Feb. 2020Lanzarote
Sands Beach ResortSales and Marketing Department
Aug. 2011 - Dec. 2012Costa Teguise, Lanzarote, Canary islandsResponsible for the reservations department and a member of a team which planned, monitored and implemented the company´s sales strategy, promotions and events. Active involvement in developing online sales process, translation and copywriting of web content and printed marketing materials.
TLC MarketingInternational Communications Executive
Apr. 2006 - May. 2008Swansea and London, UKDesign, preparation and distribution of sales materials and merchandise to over 40 worldwide offices. International role in the development of overseas offices of specialist language areas.
Statistical reporting, monitoring and forecasting of sales figues.
Assisting with the development and population of company´s intranet website.
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