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Work Background
ipSCAPENon-Executive Director / Member of the Board
Apr. 2022Sydney, New South Wales, AustraliaMember of the Board (similar to what in Indonesia would be the Supervisory Board / Board of Commissioners) of ipSCAPE Pty Ltd - an Australian cloud-based customer experience technology company enabling Software as a Service ('SaaS') solutions for clients across many sectors, including Financial Services, Telecommunications, Government, and Retail. Solutions enable our clients to better engage with their customers. ipSCAPE has operations across Asia, UK & Europe.
TelstraTransition management
Sep. 2021 - Mar. 2022Nominal role: Business Executive Director - Large Portfolio
TelstraPresident Director TelkomTelstra joint venture
Dec. 2015 - Aug. 2021Greater Jakarta Area, IndonesiaManaging the Indonesian Joint Venture company between Telstra and PT Telkom Indonesia.
telkomtelstraPresident Director / CEO
Dec. 2015 - Aug. 2021Greater Jakarta Area, IndonesiaManaging the Indonesian Joint Venture company "telkomtelstra" between the largest telecom operators of Indonesia and Australia: PT Telkom Indonesia and Telstra. The company later changed its name to DigiServe.
Ministry of Tourism of the Republic of IndonesiaHonorary Advisor to the Minister of Tourism
Jul. 2015 - Dec. 2016Greater Jakarta Area, IndonesiaAdvising the Minister on matters including Marketing and attracting tourists and tourism industry investments from the European, American and Australian markets.
OoredooStrategic Brand Advisor & Spokesperson SouthEast Asia
Feb. 2015 - Nov. 2015Greater Jakarta Area, IndonesiaAnnouncement: "Ooredoo announces the appointment of Erik Meijer as a strategic brand advisor to the Group. In this role his primary focus will be on existing operations in the Southeast Asian region including Indosat, member of Ooredoo Group in Indonesia, Ooredoo Myanmar and subsidiaries in Singapore, Laos and the Philippines. The appointment comes as Ooredoo looks to strengthen its brand in Southeast Asia, a region which is increasingly important to the Group." During my time with Ooredoo I managed a massive Rebranding project for them in Indosat, which became Indosat Ooredoo. This project involved the creation of a complete rebranding strategy for the company, including extensive marketing research, design development, and management presentations driving towards consensus and all necessary approvals at all levels of the company. Design development and finalization of the complete brand books and guidelines for all new brands. A total rebranding of 200,000 outlets across Indonesia, complete overhaul of 200 owned retail shops and 150 office buildings. Stakeholder Management. Project Management. Negotiations.
PT. Citilink IndonesiaMember of the Supervisory Board / Komisaris
Oct. 2013 - Feb. 2015Greater Jakarta Area, IndonesiaProviding oversight to the Board of Directors of Citilink, the low-cost carrier of Garuda Indonesia.
Garuda IndonesiaDirector & Executive Vice President Marketing & Sales
Jun. 2013 - Dec. 2014Greater Jakarta Area, IndonesiaMember of the Management Board of Directors, responsible for marketing, sales, revenue management, route management, national and international network, etc.
IndosatDirector & Chief Commercial Officer
May. 2012 - Jun. 2013Greater Jakarta Area, IndonesiaResponsible for all commercial and customer-facing strategies and activities at Indosat, Indonesia's second largest telecom operator.
This includes Marketing, Sales, Customer Service, CRM, Products, Services and Segments, etc.
Nusantara IncubationInvestment Board Member
Apr. 2011 - Apr. 2012Jakarta - IndonesiaKey responsibilities: The Nusantara Incubation Fund (www.nusantaraincubation.com) was established by Bakrie Group owner Anindya Bakrie in 2011 to manage an initial USD 12 million for supporting and incubating local start-up companies in the area of Telecoms, Media and Technology. I was a member of the 4-people central Investment Committee that searched for investment opportunities and evaluated them, then managed the acquisitions and mentored the acquired companies to success.
Bakrie ConnectivityPresident Director
Jan. 2010 - Apr. 2012Jakarta, IndonesiaKey responsibilities: Setting up the company, developing its vision, mission and strategies, overseeing and managing the operations of the company to create maximum shareholder value. Bakrie Connectivity was launched as a wholly-owned subsidiary of Bakrie Telecom in 2010 to run the Group’s Wireless Broadband business using Bakrie Telecom’s EVDO network. The company served 250,000 customers in Indonesia’s 22 largest cities on its first anniversary mid 2011.
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