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Work Background
Elevated LivingDirector of Growth Marketing
Jun. 2024Bringing my property management experience to the vendor side to support the growth of ElevateOS (formerly Elevated Living)- an industry leader in technology solutions for multi-family real estate firms & property management companies. Our all-in-one resident experience app combines (and consolidates) property management technology with human-powered hospitality to elevate the resident experience, as well as life in property management & daily operations. As the Director of Growth Marketing- I will be driving strategy and implementation of both B2B & B2C sides of our business: digital, product & revenue marketing, supporting the sales cycle and customer journey for clients & their residents, marketing optimizations & automations, lead & demand generation, research & data analytics, AI, and overall customer and vendor relationships. In addition to marketing tech stack management and people leadership, I am busy directly supporting our CEO with strategic planning, cross-functional C-suite leadership, budgeting & resource allocation, PR & crisis communication, risk mitigation, legal compliance & brand management. I’m so excited to be supporting an amazing, smart & fully integrated digital solution that will bring the multifamily industry to the modern age! I look forward to supporting all our properties who utilize our system for operations management, resident retention and so much more!
Bell Partners IncMarketing Manager
Sep. 2023 - Jun. 2024Denver, Colorado, United StatesAs a Marketing Client Account Manager with Bell, I am the client-facing point of contact representing the entire range of Bell Partners marketing products and services to my portfolio of 86 apartment communities covering the Central and West Coast: Austin, Dallas, Denver, Los Angeles, San Diego, San Francisco & Seattle. I am busy utilizing my marketing expertise and fiscal responsibility expertise to develop strategies and build productive, professional relationships with key stakeholders to help achieve client expectations. I guide the account planning cycle and drive maximum lead generation. I also prepare long-term and short-term goals with timelines, benchmarks, and KPIs in alignment with ownership and operations directives. I develop, own, and lead the execution of marketing strategies while proactively assessing, clarifying, and validating customer needs on an ongoing basis. Additionally, I present reports on account progress, goals, and quarterly initiatives to shareholders and support business development pitches, budget recommendations, and strategy.
UDR - Opening Doors to your futureArea Marketing Manager
Jun. 2019 - Sep. 2023Greater Denver AreaProvide 360-degree marketing support for a portfolio of multi-family apartment communities in Southern California and Denver, CO. Manage $1.2 million advertising budget for digital and online ads. Implemented and regularly analyze lead generation data and projection reporting. Manage and design all collateral, print and offline advertising, building signage & more. I travel to my properties on a regular basis to conduct site visits, focusing on fostering and maintaining relationships with all levels of on-site management teams as their corporate representative. I also manage relationships and collaborate with multiple external vendors, designers and agencies while also bridging gaps with internal groups such as sales, IT, legal, and operations. I also am the project manager for corporate level revenue generating initiatives via B2B relationships like RentTrack, AirBnB, MoveMatcher and more that extend to our entire portfolio of properties across the U.S. All my responsibilities work towards the goal of driving traffic to our communities and providing an ideal customer touring experience to make sure all property asset classes from our C-class garden-style to A+ luxury high rise apartment communities consistently meet occupancy, revenue, NPS, ROI and lead conversion goals in highly competitive markets such as LA, Marina del Rey, Orange County, San Diego, and Denver. Focus on driving industry leading customer and resident experience and maximize revenue to win markets.
PennyMac Loan Services, LLCRetail Sales Supervisor
Mar. 2018 - Jun. 2019Dallas/Fort Worth AreaPromoted to open and build an outbound sales division from the ground up to bring lead generation in-house. Our team generates leads that contribute about one third of PennyMac’s 2018 revenue of roughly $633 million in funded loans. Responsible for hiring, training, coaching, developing and managing the performance of staff. Also responsible for coordinating campaigns, dialing strategies and scheduling for inbound, outbound, dialer, email, voicemail and chat activities for the retail sales division. I also handle training and assist in maintaining vendor relationships with third party groups helping us with our dialing efforts. Directly manage my staff of 17 at my peak and sales performance of total staff of 35- all of whom have been hired within a year. Our team has been exceeding sales goals and performance expectations consistently every quarter since we started. We outbound call and nurture leads, earning new and repeat business through salesmanship and first class customer experience.
PennyMac Loan Services, LLCMarketing Analyst and Creative Executionist
May. 2017 - Mar. 2018Dallas/Fort Worth AreaPromoted to work directly under the VP of Brand Strategy and Corporate Marketing. In addition to staying involved in the high-level management of PennyMac's most profitable lead source, I was the point person for all internal marketing requests and managed the creative development of these projects. I earned Adobe program certifications to handle production level design in house including copywriting. Developed and completed projects for several departments including: Recruiting, HR, Correspondent Lending, Legal, Servicing and Retail Sales. Created all PennyMac online ads for Facebook and AdRoll. Increased LinkedIn Social Engagement through new schedule and post content by 45% in first six months.
PennyMac Loan Services, LLCMarketing Team Lead
Jun. 2015 - May. 2017Dallas/Fort Worth AreaRan PennyMac’s largest and most profitable lead channel through managing 14 Customer Service teams in California and Texas. Increased average transfer rate from 29% in May 2015 to 41% by January 2016 where it has remained. Built a new compensation plan for Customer Service Representatives, ran highly successful ROI and engaging sales contests, improved IT system and reporting, and created training materials for both Servicing and Retail Departments-- all of which are still used today.
MarketwaveIntegrated Marketing Intern
Mar. 2015 - May. 2015Dallas/Fort Worth AreaMy wonderful internship here at Marketwave has allowed me to gain professional experience and develop fully integrated programs with a concentrated focus on strategic and digital marketing, public relations and creative service. I was able to work on multiple accounts on many various projects to help our agency reach our goal for clients: to attract attention, engage audiences and deliver traction. Throughout the internship I also assisted with integrated marketing campaigns, event management, research, content writing, social media content development, media lists and more. I also attended and participated in team meetings, brainstorming sessions and other presentations while also assisting with market and industry-related research.
ExxonMobilPublic Relations Intern
Jun. 2014 - Aug. 2014Dallas/Fort Worth AreaThis internship provided me with the opportunity of creating a new website, generating a coordinated fundraising packet and developed new outreach materials to help the clinic serve more patients. We also created Healing Hand's first ever Annual Report, new informational video, and patient interviews for new written content and promotional materials. The most wonderful thing this internship gave me was the opportunity to interact and hear the stories of some of the most humble, appreciative, and inspiring individuals of whom I have ever had the pleasure of speaking. You can view our entire portfolio for Healing Hands Ministries here: http://prezi.com/1tzovbnutrya/?utm_campaign=share&utm_medium=copy&rc=ex0share
Virginia Cook RealtorsSocial Media/ Marketing/ Personal Assistant to Vice President Valerie Neely
Apr. 2014 - Jun. 2014Dallas/Fort Worth AreaFrom Vice President Neely's desk I organized all of Valerie’s listings/showings; representing Valerie to large clientele at house showings; designing home flyers and postcards; writing client letters and property romances; updated social media outlets and content.
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