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Work Background
ZendeskMarketing Operations & Analytics Director
Mar. 2023São Paulo, São Paulo, Brazil- Responsible for structuring the Marketing Operations area in Latin America, developing and implementing data analysis processes to support the business decisions of the Vice President and Directors.
- Participation in the rollout of global Marketing and Technology (martech) projects for the region, being responsible for the analysis, training, and presentation of data to the involved teams.
Support for the Sales Operations area, identifying pipeline gaps and relevant actions to optimize processes.
- Responsible for the planning process, including budget management and analyses for result optimization.
- Responsible for creating or improving global processes aimed at optimizing collaboration and efficiency of results.
ZendeskMarketing Operations & Analytics Senior Manager
Oct. 2021 - Mar. 2023São Paulo, São Paulo, Brazil
Babel-Azza Business Intelligence & Insights Manager
Mar. 2020 - Oct. 2021São Paulo, Brazil- Responsible for all media analysis and optimizations delivered to customers. Strategic media partner. - Developed a weekly cadency with customers in order to review metrics for both, awareness and performance campaigns. Strong customer satisfaction. - Supported the strategic planning area through analysis and recommendation on social analytics as well as competitive and industry analysis.
- Delivered throuhg dashboards and/or ad-hoc presentations, always with a very good recognition by customers. - Team manager, responsible for hiring and training the team that executes all the deliverables for external clients. - Support on the decision making process when adopting new (martech) tools, automating analysis and increasing teams' productivity.
RD StationMarketing Operations & Analytics Manager
Sep. 2018 - Mar. 2020São Paulo Area, Brazil- Structuring and managing the area involving processes, policies, team formation, and marketing budget management.
- Mapping and resolving issues related to data consistency through the creation of BI dashboards in Power BI that served as a "single source of truth" and supported decision-making for the marketing team.
- Development and monitoring of KPIs and goals for the Marketing area.
- Automation of marketing processes to optimize the team's work and reduce the number of incidents.
OracleMarketing Analytics Senior Manager, Latin America
Oct. 2015 - Jun. 2018São Paulo Area, Brazil- Managed all digital related activities - ads (SEM), social, email marketing, digital community, web site, blog for one year. - Responsible for all CRM Analytics including segmentation and marketing database, data integrity, data enrichment and data quality. - Supported demand generation activities through better monitoring of campaigns, insights and recommendations, usage of research and improved segmentation. - Supported the development of a data-driven culture within marketing through analysis and outputs for marketing team. At the end, supported the perfomance room as the PO for the room. - Main focal point in Latin America with the Global Marketing Operations team, Market/Competitive Intelligence, as well as with other funcional areas within the region like Big Data team and others.
OracleMarket Intelligence Senior Manager, Latin America
Oct. 2007 - Sep. 2015São Paulo Area, BrazilHired to build a Market Intelligence area in Oracle Latin America. Started as an Individual contributor and finished, after 8 years with a team of 4 people supporting the entire region. - Supported sales leaders in the development of their business strategy, sales and territory planning, through the usage of external and internal data. - Supported marketing activities, public and analyst relations through the usage of market and competitive information. - Supported field sales through demand generation opportunities through analysis of install base to upsell / cross sell, market opportunities, segmentation and market research. - Supported many other areas like sales enablement with competitive information and training; alliances & channels through expansion of market intelligence activities to the partners community and many others.
IDCResearch Manager, Software and Services
Apr. 2004 - Jul. 2007Mexico City Area, Mexico- Managing the full program for standard research for software and services in Latin America including market size, share and forecast trackers, as well as support to multiple ad-hoc/consulting studies.
- Presenting for big audiences in events and top management of several large IT vendors. - Analyzing the markets through quantitative and qualitative data and in depth interviews with vendors.
- Team management with team spread across Latin America.
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