Elite Heating and Air ConditioningMarketing Director
Feb. 2016 - Feb. 2017Austin, TXWorking at this small, growing company, I wore many hats including: social media marketing, brand management, SEO, PPC, Facebook advertising, marketing automations and integrations, graphic design, events marketing, project management, marketing operations both internally and externally, sales support, business development, community outreach, IT support, faculty operations, web development, content strategy and execution, and if there's something else I observe not being done, I will take the lead on that project too! The Highlights: 1) SOCIAL MEDIA MARKETING:
• Built active Instagram user base with strong brand loyalty
• Ran multiple successful Facebook ads resulting in an average of 300% increase in direct web traffic and 100% increase in organic search 2) GRAPHIC DESIGN & BRAND MANAGEMENT
• Create and adhere to brand's graphic standards (fonts, layouts, pantone, CMYK etc)
• Ensure all promo materials have a consistent voice and tone: price sheets, tech referral cards, yard signs, door hangers, regular business cards, commercial promo materials, 3) EVENTS MARKETING:
• Ran multiple events generating 40+ qualified leads at each event as well as increasing brand awareness and direct web traffic increase by 50% 4) MARKETING OPERATIONS & PROJECT MANAGEMENT
• Initiate and run company-wide meetings to create cohesive operations
• Work with local vendors and artists for production of branding needs 5) MEDIA BUYER
• Coordinating multi-media buys including print, radio, online, events and more
• Coordinating coop funds 6) BUSINESS DEVELOPMENT/COMMUNITY OUTREACH
• Developing relationships with Local businesses and Influencers 7) IT, Web Development & Technologist
• Seamless migration & training of entire company to Google for work
• Basic system admin & server-side updates
• Identify and modify UX/UI design issues on website
• Continued support & training of sales team on tech tools
• Update WordPress site & plugins including basic HTML edits, security updates etc