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Work Background
CareerBuilderB2B Marketing Manager
Jan. 2021 - Apr. 2022Using growth hacking and working closely with executive leadership, heads of sales and cross-functionally with the product team to bring in revenue directly attributed to digital marketing channels including product funnels, webinars, paid ads, automated email series and more.
Computer FuturesB2B Marketing Business Partner
Aug. 2019 - Nov. 2020Austin, Texas AreaWorked collaboratively across a global marketing team to create and own content creation including sales collateral, case studies, live events, webinars, social media, influencer marketing, lead generation campaigns (including paid advertising) and persona targeting. Working with stakeholders across departments including the global marketing team and with sales directors to lead regional marketing strategy initiatives, execute targeted campaigns and build customer journeys that both nurture the candidates and clients while retaining growth. I worked with BI and customer acquisition teams to analyze business opportunities and create SEO-optimized content that adds value and builds trust with our target markets and to create the vision for our content strategy and editorial calendar across all of our existing channels, including website, email, social media, and more. Created and produced a thought-leadership expert video series, #TECHTalks, specializing in conversations with industry leaders that lead to business development connections and thought leadership content pieces that increased our candidate and client lead pipeline, integrated business development goals and customer targets. As an IT staffing firm, my personal interest in technology helps me to keep up with the top of industry trends and news so that we are at the forefront of our space and can continue to educate ourselves and our customers through live events, social media content, infographics and more.
UpSpring LTDMarketing Manager
Mar. 2017 - Feb. 2019Austin, TXIn the time that I have been with this company, I have created launch plans and strategies for over 10 products within this CPG company that focuses on all-natural products for mom and baby. These product launches have included market research, competitive analysis, keyword research, social outreach, influencer promotions, giveaways, content creation (including video editing, blogs, graphics and more) graphic design, SEO optimization, email marketing, community building and analyzing the array of marketing channels and creating pivot strategies when needed to maintain our mass distribution channels like Walmart, Target and more.
Elite Heating and Air ConditioningMarketing Director
Feb. 2016 - Feb. 2017Austin, TXWorking at this small, growing company, I wore many hats including: social media marketing, brand management, SEO, PPC, Facebook advertising, marketing automations and integrations, graphic design, events marketing, project management, marketing operations both internally and externally, sales support, business development, community outreach, IT support, faculty operations, web development, content strategy and execution, and if there's something else I observe not being done, I will take the lead on that project too! The Highlights: 1) SOCIAL MEDIA MARKETING:
• Built active Instagram user base with strong brand loyalty
• Ran multiple successful Facebook ads resulting in an average of 300% increase in direct web traffic and 100% increase in organic search 2) GRAPHIC DESIGN & BRAND MANAGEMENT
• Create and adhere to brand's graphic standards (fonts, layouts, pantone, CMYK etc)
• Ensure all promo materials have a consistent voice and tone: price sheets, tech referral cards, yard signs, door hangers, regular business cards, commercial promo materials, 3) EVENTS MARKETING:
• Ran multiple events generating 40+ qualified leads at each event as well as increasing brand awareness and direct web traffic increase by 50% 4) MARKETING OPERATIONS & PROJECT MANAGEMENT
• Initiate and run company-wide meetings to create cohesive operations
• Work with local vendors and artists for production of branding needs 5) MEDIA BUYER
• Coordinating multi-media buys including print, radio, online, events and more
• Coordinating coop funds 6) BUSINESS DEVELOPMENT/COMMUNITY OUTREACH
• Developing relationships with Local businesses and Influencers 7) IT, Web Development & Technologist
• Seamless migration & training of entire company to Google for work
• Basic system admin & server-side updates
• Identify and modify UX/UI design issues on website
• Continued support & training of sales team on tech tools
• Update WordPress site & plugins including basic HTML edits, security updates etc
KHightower LLCFounder
Jul. 2014Austin, TXI help clients with marketing using technology to automate, systematize and streamline content, leads and conversions. Got into crypto before it was cool. Now helping clients explore marketing in Web 3.0
Special Audience MarketingDirector of Social Media
Sep. 2013 - Apr. 2014Austin, TX
Daisy BrandMarketing Specialist
Aug. 2008 - Jul. 2009Dallas,I worked on the hospitality side of the business and provided the wholesale sales team with marketing presentations and other materials.
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