Requests
15
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Network Power<100 people
Roles
🔥33%
Startup Founder
✨33%
Business Owner
🗿33%
HR
Geos
🇮🇳66%
India
🇨🇴33%
Colombia
Work Background
Fullstack LabsSenior Product Designer
May. 2023 - Dec. 2023- Collaborated closely with the Vice-President of Design, Product Director, and stakeholders to enhance the Admin App's functionalities.
- Implemented lean UX/UI methodologies, emphasizing rapid iteration, prototyping, and concept testing, informed by continuous team feedback and micro-discovery analysis.
- Adhered to established design patterns within the design system, streamlining new functionalities and views for efficient DEV Team implementation.
- Upheld high standards of UX/UI practices and thorough documentation for seamless transitions to other design team members or the DEV Team. Accomplishments: - Successfully gained approval and implemented critical sections such as the Talent Journey/Sign-Up/Cert Process, pivotal in FSL’s talent acquisition strategy.
- Standardized logic and graphical language across various app sections, enhancing user experience consistency.
- Fostered a 'shared knowledge culture' within the design team, promoting effective collaboration.
- Consistently exceeded sprint objectives by 120-160%, balancing high-quality standards with swift deliverable execution.
Hey DriverSenior Visual Designer
Apr. 2022 - Jan. 2023Miami, United States- I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on.
- I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video.
- I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap. Achievements: * Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation.
* I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month.
* Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry.
GlobantVisual Designer Sr.
Dec. 2021 - Sep. 2022Bogotá D.C., ColombiaItu Project by Itau Chile - Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client.
- I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide.
- Worked with the UX team to create usability tests and component validation with target users of the product. Achievements: * Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions.
* Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement.
* I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team.
InnovidDesign QA Manager
Aug. 2020 - Apr. 2023New York, United StatesWorked Youtube, Canvas, VPAID and CTV campaign flows using Adobe Photoshop and applying the client’s brand guidelines.
- Performed QA on VAST, VPAID, Dynamic Content, Locator and CTV units from a visual design perspective, ensuring the correct layout and format prior to its implementation.
- Developed business proposals for top-of-mind clients in various industries for automated programmatic marketing. Achievements: * Designed and implemented OTT campaigns for brands like Audi, BMW and Walgreens in the US.
* I audited campaigns of the design team for good practices on the application of clients’ brand guidelines, guaranteeing a correct publication in the proprietary software of the company.
* I actively participated in the refinement of the CTV campaign development methodology.
InmovLead UI Designer
Aug. 2020 - Jul. 2021Bogotá D.C., ColombiaLead Product Designer - Celsia Project * Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma.
* I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team.
* Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done. Lead UX/UI Designer * I was able to produce visually coherent proposals that met the sales team’s expectations, success cases: UOVO in the storage industry and CINTAS in the US logistics industry.
* Evolved the INMOV USA website by detecting and improving specific pains in the overall experience, increasing impressions by 40% and conversion rate by 7%.
WorkanaVisual Design Consultant
Dec. 2019 - Sep. 2022Bogotá D.C., ColombiaRanked TOP 3 in Colombia and TOP 10 worldwide for graphic design, motion graphics and UX/UI services (January 2020).
* Managed to position brands such as Protactics in the industry of specialized products for defense in Colombia and Biomandarino in the medical cannabis industry for export through the planning and development of their brands and digital footprints.
* Co-founded a Colombian start-up dedicated to selling BBQ barrels, Flame Barrel; It currently sells BBQ barrels in Colombia with a 60% market share, Mexico (opening market) and the US (first incursion Q1 2023).
IMEXHS | Imaging Experts and Healthcare ServicesLead Visual Designer
Sep. 2016 - Mar. 2020Bogotá D.C., Colombia- I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage.
- I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders. Achievements: * I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos.
* Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers.
* Contributed to the incursion of new international markets and securing capital investment of USD$50MM.
Fundación Santa Fe de BogotáVisual Designer Sr.
Mar. 2015 - Dec. 2015Bogotá D.C., Colombia- Articulated the Foundation’s visual identity to a design system that allowed me to create a hi-fi UX/VD proposal in Figma.
- Worked collaboratively with developers regarding all documentation from the design system to diminish reprocesses during QA. Achievements * Managed to increase the conversion rate of the Foundation's consulting area by re-engineering the experience and user interface. Conversions increased by 37% semi-annually.
PromoNovelty SASExecutive Creative Director
Jan. 2013 - Jan. 2015Bogotá D.C., Colombia- Actively participated in the strategic planning and supervised through dailies, refinements and delivery sessions.
- Created product roadmaps and marketing grids with the sales team and internal stakeholders.
- Maintained fluid communication with the entire supply chain, specifically producers in Asia-Pacific.
- I led and trained a multidisciplinary team of designers and programmers having implemented an agile methodology such as SCRUM. A standardization of processes was achieved within the framework of bi-weekly sprints. Achievements: * Strengthened the custom promotional product development process after transforming the supply chain from the moment a client makes an order to the relay of the design to suppliers in Asia for production and import.
* Contributed to the annual increase in sales by 23%.
PromoNovelty SASGraphic Designer Jr.
Jan. 2011 - Jan. 2013Bogotá D.C., Colombia- Developed posts, banners and various compositions for the company’s internal and external communications.
- Created graphical concepts for the company’s digital footprint in tandem with the sales team and upper management.
- Had communication with the Dev team for the MVP version of the PromoNovelty website. Achievements: * Increased the conversion rate of email marketing campaigns by 28% per month.
* Standardized the graphic line of the company through a visual identity manual and a design system. This achievement impacted brand recognition in its digital footprint and print applications.
* Achieved the successful implementation of the brand's e-commerce portal for wholesale and retail.
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