MillerKnollDealer Development Director Latin America
Jul. 2023 - Mar. 2025San José, Costa RicaSpearheaded the development of a comprehensive dealer performance dashboard, integrating key sales metrics and market share analysis to inform short, medium, and long-term strategic planning and accountability. Established a goal framework to drive sustained growth and optimize dealer performance.
Successfully expanded the dealer footprint by promoting the adoption of corporate tools and tailoring product strategies to tap into untapped market potential, thereby enhancing market reach and penetration. Designed and executed a short-term growth incentive strategy to support dealers in achieving better financial leverage. This included setting short-term growth goals that fostered inorganic performance growth in targeted regions and incentivized dealers to improve financial performance. Fostered robust dealer partnerships by establishing clear communication channels for strategic planning and performance development, ensuring alignment and collaboration between MillerKnoll and its dealers. Introduced a Voice of the Dealer Platform aimed at enhancing dealer retention and fostering a collaborative effort for market acquisition, ensuring that dealer feedback informs business strategy. Developed and implemented a succession planning framework as a long-term tool for dealer growth and coaching, ensuring continuity and strategic alignment within the dealer network. Created and executed a strategic dealer footprint expansion plan focused on market consolidation and acquisition, projecting a potential $18 million in sales growth and significantly enhancing market presence. Designed and implemented an efficient dealer onboarding program to streamline the integration of new dealerships, reducing their learning curve and enhancing overall operational efficiency.