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Work Background
Wells FargoExecutive Director, Senior Creative & Design Director
Mar. 2020Minneapolis, Minnesota, United StatesBuilding and leading a world class global team of art directors, creative designers and production designers to help evolve, elevate and change the way financial institutions support and interact with their customers. Changing the face of Wells Fargo and creating a culture that thrives on customer centric creative and thinking in all media channels. Group Creative Director for Brand Strategy & Identity and Home Lending work. Providing guidance, direction and support for these strategic lines of business. Focusing on evolving our thinking and helping our marketers solve customer and business problems using data analytics to produce effective and creative solutions.
Wells FargoCreative Design Director
May. 2019 - Mar. 2020Greater Minneapolis-St. Paul AreaBuilding and leading a world class global team of creative designers to help evolve, elevate and change the way financial institutions support and interact with their customers. Changing the face of Wells Fargo and creating a culture that thrives on customer centric design in all media channels.
Wells FargoDesign Director
Jun. 2018 - May. 2019Minneapolis, Minnesota
AmazonCreative Lead / Art Director
Dec. 2016 - Jun. 2018Seattle, WashingtonCreative lead for 16 retail categories, including Amazon Launchpad, Consumer Electronics, Sports, Outdoor Recreation, Automotive, Amazon Business and others. Develop and maintain sub brands within Amazon Leading and managing a team of designers that support editorial design work. Mentor and foster creativity in developing designers, production artists and UX designers. Providing creative and art direction for retail category pages, traffic drivers, and user experiences. Develop creative direction and style guides for category brands as well as partnering with production to find efficiencies in producing the work and ways to create a more consistent and elevated brand experience. Developed a social media persona for Amazon Launchpad. Creating a vision for the future of the brands look, feel and voice help create brand awareness and love through their social media content.
UnitedHealth GroupSr. Art Director/Designer
Dec. 2014 - Dec. 2016Partner with the creative director to lead the design team as well as contractors and to develop a capable creative team from the ground up. Lead and direct designers and their work. Provide feedback, giving direction and helping find projects that stretch their abilities as well as utilize their strengths. Concept, direct and design work of all media types to help create a more cohesive and simplified experience for our consumers. Lead, developed and created both national and regional level campaigns for both print and digital channels. Took ownership of creative development for social media in April 2016. Partnered with another Sr art Director, to ideate, develop, execute, photograph, style and retouch all original content for social media posts for Facebook and Twitter channels. All with an extremely limited budget and few resources. We prided ourselves on being scrappy and innovative. Original content creative in the social media channels has proven through metrics that since taking over in April, we had significantly increased brand awareness, impressions, engagement, shares and likes. We had also seen an uplift in positivity and engagement through the comments section on Facebook. This set a precedence in the approach to social media at UHC and the program has created a significant uplift in brand awareness. The social media program that I helped to develop has significantly influenced the over all approach to voice and visuals at UHC, spreading into everything from out of home, digital, and printed marketing materials.
TargetArt Director/Designer
Dec. 2007 - Dec. 2014Greater Minneapolis-St. Paul AreaPartnered with clients to help develop creative that effectively meets their business needs while making work that surprises and delights consumers. Ideate, concept and direct social media posts for Target’s Facebook, Instagram, Google+, Pinterest and Twitter accounts. Partnered in launching the Room Essentials rebrand and photo style as well as being the brand steward and art directing the category of work. Art directing and developing the photo style for Seasonal Outdoor decor and the Lawn and Patio categories. Worked on Target Race for 4 seasons. Mentor and foster creativity in developing designers and production artists. Reinvented and owned the Business to Business GiftCard category. This included developing print collateral, packaging, trade show booths and promotional events. Concepted and designed collateral for a number of Target events.
TargetProduction Designer
Oct. 2006 - Dec. 2007TargetPartnered with Art directors and external agencies to bring creative visions to life through developing layouts and mechanical files for print. Supported the Electronics, Race, Garden, Toys and Target Photo categories
TargetProduction Designer (contractor)
Mar. 2006 - Oct. 2006Greater Minneapolis-St. Paul Area
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