SANTEAU LTDManaging Director
Aug. 2004 - Jul. 2010London, United KingdomStartup from kitchen table to sale in the FMCG Industry Wahoo was a powdered soft drink developed by Jonathan Yates, a British entrepreneur and accomplished athlete. While training for the Marathon des Sables—a grueling marathon across the Sahara Desert—Yates sought an effective way to stay hydrated. This quest led him to create Wahoo, a vitamin-enhanced flavor burst designed to be added to refilled water bottles, offering a healthy alternative to sugary soft drinks.  Wahoo was part of a product line that included O2GO & O2GO Sport, both developed under Yates’ company, Santeau, founded in 2004. These products were marketed to both military and retail markets, aiming to encourage increased water consumption by enhancing flavor and nutritional value. • Seed Funding • VC Rounds • Product Innovation • Product Development • Manufacturing & Supply Chain • Pricing • Marketing Strategy • M&A • Exit Jonathan Yates understands that when you're launching or running your own business, you need ideas and answers fast. His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman, Sir Alan Sugar. Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again. 'It wont be long before he gets a loyal following'. Peter Jones, Dragons Den 'Jonathan has tremendous energy and drive. You can tap into that energy in this book.' Sahar Hashemi, co-founder of Coffee Republic 'Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious.' Mike Clare, Dreams