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Network Power<100 people
Roles
💸100%
Marketing
📝100%
Influencer or Blogger
🗿100%
HR
Geos
🇺🇸100%
United States
Work Background
Jillian Rago Executive CoachingExecutive Coach
Mar. 2024Seattle, Washington, United States
Carta CreativesHead of Strategy
Oct. 2022
Rabobank Wholesale Banking North AmericaVP, Program Management
Jul. 2018 - Jun. 2022New York, New YorkFoodBytes! is Rabobank’s global innovation platform for forward-thinking food & ag players looking to build more sustainable food systems. As Program Manager I ensure the FoodBytes! Promise of connection and thought-leadership is brought to life. Program production (virtual webinars, roundtable, panels)
Content Marketing
Website maintenance Newsletter strategy and management Skilled in: Wordpress, CVENT, Swapcard, Adobe Suite
Brand Bureau (A division of AvroKO)Brand Strategist
Oct. 2016 - Jun. 2018Greater New York City AreaConsulting with hospitality clients to ideate and execute concepts, including (but not limited to):
* Trend Reporting
* Immersion and Research * Data Analysis * Strategic Recommendations
* Concept Ideation
* Brand Messaging
* Brand / Concept Book In addition to:
* Client Management * Project Management * Internal Systems Maintenance
Lisa Nourse Public Relations + StrategyPublic Relations Account Executive
Mar. 2014 - Sep. 2016San FranciscoLisa Nourse Public Relations + Strategy is a creative studio with a focus on the hospitality industry. We work hard for our clients, and we have fun doing it. * Growing the LNPR client roster and managing accounts
* Building + executing creative campaigns, including press outreach, event management, social media branding
* Curating strategic partnerships for clients to cross-promote with likeminded brands and gain exposure
* Consistently writing stories, angles, and ideas to pitch relevant media outlets * Art directing all client photo shoots for use in web, social, and press outlets
* Copywriting for all brand channels (social media, blog posts, website copy)
* Writing proposals, client agendas, and recap reports
* Content creation using InDesign, Photoshop (digital ads, miscellaneous collateral)
* Project managing outside vendors and interns
San Francisco MagazineMarketing and Events Coordinator
Jan. 2013 - Mar. 2014San Francisco* Writing, project managing, and executing all in book (magazine) promotions: About Town, Agenda, Special Profiles, etc.
* Coordinate all digital marketing and social networking, as well as booking added value for clients (i.e. photographers, event deliveries, and event promotion)
* Write and project manage all sales collateral, including sell sheets, media sheets, sponsorship decks, and recaps
* Assist Director of Marketing with national ad proposals and recaps
* Event coordination, onsite execution, and recap
* Manage seasonal interns (hiring, project management, event coordination, etc.)
* Coordinate with editors for Annual Charity Datebook insertion (every March) Special Focus on California Brides:
* Manage/coordinate marketing and PR efforts for CA Brides
* Manage all California Brides Collateral for events, special sections strategic collaborations, mailing, etc.
* Manage CA Brides signature events, as well as the magazine's participation in major advertiser events * Design and produce marketing and event collateral
* Manage all incoming event photos to post on website
Marc JacobsBrand Manager
Apr. 2012 - Jan. 2013San Francisco Bay Area* Drive sales within department stores carrying Marc Jacobs Collection handbags
* Liaising between department store managers, sales associates, and retail merchandising team at Marc Jacobs Intl. to communicate customer feedback/issues, analyze regional sales trends, and exceed sales goals
* Educate sales associates on current MJ collections to ensure on-floor knowledge
* Execute custom events for various department stores in order to promote brand awareness, highlight new product, and engage customers
San Francisco MagazineMarketing + Events Intern
May. 2011 - Nov. 2011* Plan and execute large scale events (over 100k fundraiser) working with 50 restaurants, 20 wineries and 5 different musical guests, as well as organizing a Silent Auction that raised over 50K for Family House, a non-profit.
* Build relationships with concierge, restaurant and winery owners, and company representatives to ensure future collaborations and business possibilities
* Work with Senior Brand Development Manager and Marketing Manager as a strong and efficient team in client outreach, promotion of the magazine and new business strategies, as well as putting together advertising proposals and media kits
* Promote San Francisco magazine and any sponsored events through multiple social media platforms, including Facebook, Twitter, and Instagram
* Gained invaluable experience working with a variety of people who taught me how to approach marketing through multiple perspectives (i.e. client perspective, brand, consumer)
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