FrontsidersFreelance Marketing Consultant
Oct. 1999Santa Barbara, CaliforniaCarried out diverse marketing duties for a broad portfolio of brands, such as leading general strategy, overseeing media planning, orchestrating website overhauls, managing rebrands, structuring sales enablement programs, developing email marketing strategies and sequences, administrating social media calendaring, and optimizing SEO, PPC, direct mail, and print efforts. Selected Contribution:
* Acted as multi-disciplinary marketing resource for multiple key A/E/C organizations, including KB Home, Pulte Homes (now Lennar), Allen Construction, Santa Barbara Contractors Association, and Kenney Construction.