Jorge Corral, co-founder and Creative Director at Hemisferio Derecho, challenges clients with a bold statement: "We don't give the reason to our clients... never! Sorry!" You may ask why? And we can assure you: because our clients already have it! Instead, we tap into the power of emotion, guided by the profound insights of neuroscientists like Antonio Damasio, who famously stated, "We are not thinking machines that feel, we are feeling machines that think," and Donald Calne, who observed, "The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions."
Under Jorge's creative vision, our approach delves deep into consumer psychology, uncovering the insights or emotional triggers that ignite action. By crafting campaigns that resonate on a visceral level, we bypass mere conclusions and inspire genuine engagement with your brand. At Hemisferio Derecho, we transform information into experiences that move consumers.
Besides that role, Jorge is Executive Producer at Film Nation a film production company with partners and offices in Los Angeles, Mexico city and Monterrey MexicoMore...
Lisa Ventrella
President, Content Production Officer@VentreLLC
Verified
Accomplished marketing executive, generating high-performance creative deliverables through continuous process improvement.
Dynamic and innovative leader with an extensive background in agency operations and content production. Leverage brand analytics to drive strategic planning, software integration and project scope negotiation. Advise clients on best-in-class workflow optimization, asset production and brand governance. Results-driven and committed to maximizing operational efficiency with resource allocation. Deliver nimble, scalable solutions to guide cross-functional teams through all stages of production.More...
Jen Lilienstein
Senior Strategy Manager@TELUS
Verified
Jen Lilienstein, as the Senior Strategy Manager at TELUS, is responsible for identifying and implementing strategic initiatives, leading cross-functional teams, and driving business growth. She plays a key role in defining the company's strategic direction, solving complex business problems, and improving operational efficiency. Her expertise in data analysis, project management, and strategic planning, combined with her strong leadership skills, enables her to effectively guide the company towards achieving its business objectives.More...