Weekly Ads ABVD
Aug. 2014 - Jan. 2021Stockholm, SverigeWeekly Ads is a creative and digital marketing agency, in co-operation with Bonnier (Vi i villa & Experssen) and Egmont, specializing in digital strategy, social media marketing, search engine marketing, online auctions and native advertising services. Services; Native advertising, online auctions (lead generation B2C), Google Ads, Bing Ads, Facebook Ads, banner advertising, newsletters, print, web and e-commerce solutions. My role, both strategic and operational: Co-founder, responsible for prioritizing and coordinating web-related activities, as well as meeting the company’s, its customers’ and the end consumers' digital needs. Shared personnel responsibility Team of +10 employees Working strategically and operationally with diffrent developer teams in different time zones with wide variety of responsibilities. We delveloped three auction portals whose purpose is to offer corporate customers a unique way to interact with new customers.
The auction portals were developed for Expressen, Egmont and Viivilla. Expressen´s auction portal was developed to host between 3500 to 6000 active users and needed various 1st and 3rd party integrations, load balancing, data and API connections. These portals require continuous updating, running tests, draft and experiments, custom solutions and more. Some of the clients I have worked with:
Asus, Sharp and Zalando.