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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
👍100%
Sales & BizDev
Geos
🇬🇧50%
United Kingdom
Work Background
MastercardCustomer Communications Manager
Apr. 2024United Kingdom, EdinburghUnder contract with Mastercard, based as their affiliate, Tesco Bank. I lead communications strategies to align product initiatives with commercial, customer and business objectives. I am responsible for bringing the right comms people together to create a holistic plan across the full funnel. Delivering best-in-class, multi-channel communications from acquisition through to retention. I leverage Tesco Bank and Tesco group data to provide personalised customer communications.
• Creating marketing communications plans including channel planning, testing approach, creative development, measurement plan and communications retros.
• Minimising risk exposures and ensuring adherence with regulatory standards by working with all internal functions to make sure compliance programs are properly implemented.
• Performing channel analysis and integration techniques, aiming to provide an understanding of customer touchpoints, marketing channels, and opportunities for channel integration.
• Managing regulatory and servicing communications campaigns to support value stream priorities and deliver successful campaigns with good customer outcomes.
The Walt Disney CompanyMarketing Operations Specialist - Disney+ EMEA
Jan. 2024 - Apr. 2024London, England, United KingdomDrive the execution and campaign delivery of lifecycle communications to enable the
initiatives and objectives of our marketers. In addition, this role administers user
lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. I maximise message utilisation
while balancing the needs of users and internal stakeholders using a measured collaborative approach.
• Build, test and deliver lifecycle messages.
• Execute messaging optimisation and best practice adoption.
• Proficient in Salesforce Marketing Cloud & Braze.
• Building HTML emails from assets files, make message template adjustments and articulate more complex needs to developers.
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers.
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed.
• Monitor messaging programs and campaign and mitigate or flag issues to partners.
• Traffic messages utilizing targeting capabilities while balancing against business goals.
• Implement and audit all analytic encoding to enable messaging effectiveness.
• Drive messaging reporting and run ad hoc analysis when requested.
• Ensure all messages conform to GDPR, and other legal or compliance requirements.
BarclaysCampaign Manager
Apr. 2023 - Dec. 2023Working directly with and in the client team as part of their UK retail banking division. My agenda is at the heart of the Barclays Customer Strategy – playing a pivotal role in rebuilding and aligning all contact consistently with their customers in line with their contact strategy. Key responsibilities include:
• Develop, manage and deliver communications to customers on time
and to budget.
• Ensure all communications are; - Are of the desired standard and effectively deliver against strategic, commercial and brand objectives,
- Are on product message, customer focused and developed in line with brand guidelines and aligned to brand values,
- Adhere to regulatory requirements and developed in line with relevant governance frameworks,
- Consistently reflect industry best practice,
- Have high levels of accuracy across all comms and QA is never compromised.
• Review campaigns and programs, report on performance and capture learnings to implement.
• Work collaboratively with creative and production agencies to ensure campaigns follow industry best practice and are customer-centric.
• Manage and coordinate all stakeholders throughout the delivery of campaigns.
Informa TechDigital Marketing Associate, Email Marketing
May. 2022 - Apr. 2023London, England, United KingdomPrimarily, I work alongside the AI, IoT and Quantum Computing marketing team as an email marketing "guru", advising best practices in email marketing to deploy better campaigns and strategy. I support many aspects of the email channel including strategy development, email campaign planning, development, testing, deployment, and reporting. • Manage the email promotional schedule for Informa Tech to ensure database health.
• Provide Oracle Eloqua email QA support, inspect email configurations, content for obvious HTML, link, and other errors that may impact deliverability, brand image and customer email engagement.
• Create/edit email HTML, leveraging Oracle Eloqua’s responsive email design editor tool, along with other HTML editing tools. • Create/edit landing page HTML, leveraging Eloqua’s responsive landing page design editor tool, along with other HTML editing tools.
• Manage email requests and workload ensuring requirements are collected and managed to deadlines.
• Report on email campaigns (status and outcomes for various stakeholders).
• Assist Email Automation Specialists in campaign activation for scheduled campaigns.
• Onboard and train pillar marketers in email marketing guidelines and best practices.
• Report the Oracle Eloqua email reporting attributes such as deliverability, opens,
clicks to key stakeholders on a monthly and bi-weekly basis.
ICAEWEmail Communications executive
Jun. 2018 - Apr. 2022London, United KingdomStrategised to increase engagement and boost retention for email communications, to above industry benchmark. I created emails and article webpages using Dotdigital (ESP) & CRM systems for external marcomms, collaborating with various stakeholders across the business.
• Attained key performance data such as click rate, average session duration, scroll rate, website bounce rate to optimise open rates of email campaigns to improve conversion.
• Managed development and implemented core membership email journeys, trigger-based automation campaigns and one-off campaigns to drive membership engagement renewals.
• Approved and created targeted segment lists.
• Trained new and existing staff through workshops and troubleshoot support. • Collaborated with senior management and key industry stakeholders to develop and deliver business enhancing services to our membership.
• Built and deployed ICAEW email campaigns ensuring all adhere to email best practice and that each has been effectively targeted to the appropriate audience.
• Partnered with Commercial and Affinity Partnerships teams to advise their clients’ sponsorship based on the audience for each communication.
Institute of Chartered Accountants in England and WalesEmail Communications assistant
Jan. 2017 - May. 2018London, United KingdomMy main responsibilities included, but weren’t limited to, proof-checking, suggesting copy edits, creating and reporting on ICAEW email communications for various stakeholders across the business.
• Supported implementing Dotmailer, from the previous email service provider, Dreammail – creating templates, setting up each account and staff user details.
• Ran creative split tests for weekly Tax Faculty newsletter for 3 months to improve engagement and find the best look and feel based on data findings for the 40k recipients.
• Generated email performance reports, ensuring results and feedback/interpretation were sent to stakeholders after each campaign deployment. • Work with key stakeholders to develop and refine all email communications in-line with ICAEW brand guidelines.
Fuller, Smith & TurnerAssistant Manager
Oct. 2013 - Dec. 2016London, United KingdomMy main tasks were to order stock and supplies every week, post content on social media accounts, count the tills at the end of the night, carry out safe checks and banking orders. I also trained new and existing staff and ran the business when the manager was not present
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