Ishy Gupta

Marketing Consultant @Stratadigm Consulting

Product Designer💸 MarketingBusiness Owner👍 Sales & BizDev🐦 Design🧨 Consulting✨ Business OwnerBrand Marketing ManagerPresentation DesignerContent ManagerSMM ManagerSEO ManagerInfluencer Marketing ManagerDigital Ads ManagerCreative ProducerCopywriterMarketing Analytics ManagerBrand DesignerBusiness AnalystMarketing DirectorCRM manager

Hi, I’m Ishy Gupta, Founder, Management Consultant and Marketing and Innovation expert at Stratadigm Consulting, over the last 20 years, I have successfully developed new brands, grown existing ones and returned declining brands to growth. I specialise in brand identity work, brand positioning, brand toolkits and communication. I also have a team of people to support on SEO, SEM, Website development, Social media content creation and management. I have significant experience developing campaigns, new products and innovation processes. With an Executive MBA, I’m equipped to help you solve problems holistically in a way that will deliver value through revenue generation and profit management. I’ve developed and Implemented numerous marketing strategies for major global brands at multinational businesses as well as worked at small to medium businesses. Additionally, I have effectively led several project teams, demonstrating exceptional leadership and team management skills.

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

🐦100%

Design

Geos

🇬🇧100%

United Kingdom

Work Background

Stratadigm ConsultingFounder | Management Consultant

Aug. 2024Sydney, New South Wales, AustraliaEmpowering clients with strategic insights to deliver profitable outcomes through Strategy, Growth and Innovation, Marketing and Brand Identity Design.

Solace Health RecruitmentFounder | Healthcare Recruiter

Aug. 2024Sydney, New South Wales, AustraliaSolving Australia's healthcare shortage by connecting global talent with local needs

My Muscle ChefSenior Marketing Manager - Product

Jun. 2024 - Aug. 2024Greater Sydney AreaSenior Marketing Leader managing the product portfolio spanning meals, snacks and drinks. - Leading product portfolio strategy, development and execution across our product portfolio in partnership with key Department Heads and C-Suite. - Managing and mentoring direct reports – including a Product Marketing Manager to deliver best in class product launch campaigns alongside our brand team. - Developing strong consumer, brand, and audience-led insights into the new project development pipeline for the product portfolio to drive awareness, trial, and repeat purchase. - Engaging and influencing key stakeholders to drive revenue and profitability growth across channels (retail and online). - Lead cross-functional teams to launch new products, translating the brand voice and vision across all touchpoints - Working closely with the Head of Sales and Head of Insights to deliver insight-driven products and secure positive outcomes. - Delivering the brand vision across all online marketing activation and digital touchpoints, and delivering key brand health goals - Engage and influence key stakeholders to maximise sales and portfolio profitability across channels (retail and online). • Measure and report on the performance of new product launch campaigns, gain insight and assess against brand health goals and marketing budgets—including managing the overall Campaign / Experiments Effectiveness Tracker across Owned and paid campaigns in partnership with the Performance & Acquisition manager.

Casella Family BrandsGlobal Innovation Lead - Premium wines & spirits

Mar. 2022 - May. 2024Sydney, New South Wales, Australia- Leading the strategy, development and planning of Casella's premium growth agenda through innovation, including developing new-to-world brands. - Leading the development of the Peter Lehmann still wine innovation strategy - Leading the premium wine planning process - Working closely with the Head of Strategy and Innovation to develop new global spirits brands Key achievements - Led the development of a 3-year premium innovation pipeline - Developed and commercialised a new lifestyle brand Pure Coastal launched in the UK and Canada at major retailers. - - Led development of a Peter Lehmann innovation, secured national ranging (2000 stores); brand to return to volume and value growth with a significant boost to Net profit from 2024. - Developed a new innovation planning process for Premium wine, engaging and influencing stakeholders to adopt a process to enable the delivery of stronger commercial outcomes and better retailer engagement. - Kicked off a long-term portfolio strategy planing, underpinned by consumer and category insights - Worked closely with the Head of Spirits to develop a new whisky brand, accepted by retailers and in the commercialisation phase. - Recruited and coached a brand manager

DuluxGroupSenior Brand Manager, Yates (Strategic growth categories)

Nov. 2019 - Feb. 2022Sydney, AustraliaAs Senior Brand Manager at DuluxGroup, I was responsible for developing marketing strategies to grow the Yates brand. I lead the planning, development, communication and innovation and I'm accountable for delivering P&L growth. Key achievements - Spearheaded business strategy and disruptive innovation on herbicides; joint business plans aligned for launch with expected return of incremental 14% profit from category growth through premiumisation - Guided a cross-functional team to engineer strategy and NPD pipeline for home insecticides, using category insights and market research; launched into hardware at +7% over budget and aligned grocery to launch in 2023-24 - Coached the brand manager to strengthen market leadership in rodenticides with innovation and a brand advertising campaign (+25.1% sales); outperformed Mortein in grocery, expanded depth of distribution at Metcash and secured ranging at Big W - Achieved high performance by guiding and coaching one direct report through consistent motivation, feedback and learning tools; awarded for performance - Headed a landscape analysis and market modelling on a breakthrough innovation project expected to drive appeal, participation, relevance and loyalty; Gate 2 approved, prioritised and resourced for accelerated development - Represented the Yates BU at the DuluxGroup Innovation Council, collaborating to create better culture and optimise portfolio management through frameworks, processes and tools - Won the Annual Arthur Yates finalist for marketing in 2020

Pernod Ricard WinemakersGlobal Brand Manager - Jacob's Creek, George Wyndham, St Hugo

Oct. 2016 - Aug. 2019Sydney, AustraliaAs Global Brand Manager for Jacob's Creek, George Wyndham and St Hugo, I was responsible for global brand strategy, identity, communication, innovation and driving global brand growth in collaboration with markets. Achievements - Partnered with a cross-functional team to build a 10-year roadmap; recommended investment strategy to succeed - Led cross-functional teams to design global brand strategy, positioning and marketing communication for 70+ markets; collaborated with key markets to drive growth agenda and facilitated successful launch into emerging markets - Managed global brand architecture and orchestrated premiumisation by identifying portfolio optimisation and brand growth opportunities to realise long-term P&L growth - Optimised portfolio value proposition, refreshed packaging across 100+ skus and improved profitability of Reserve from 1.8% to 10.2%; Identified category and consumer-led innovation opportunities and spearheaded 20+ innovation projects - Devised the ambition and strategy for St Hugo; launched the new luxury portfolio in Australia and won a 'Drinks International Wine Design' limited editions award - Re-positioned George Wyndham, achieved 'Top 10 Shiraz' (RSV 2017/18) and won a 'Drinks International Wine Design' award

Pernod Ricard IndiaBrand Manager - Wines and Champagne

Aug. 2014 - Oct. 2016IndiaIn this role, I headed the Wine and Champagne category with one direct report. I was responsible for growing the category, driving consumer engagement and establishing market leadership to deliver P&L growth. I also collaborated with global teams in Australia, Spain and France. Achievements - Delivered 17% - 30% growth on Jacobs Creek and maximised profit by improving product mix through premiumisation - Devised 4-year strategic plans and brand plans aligned to global strategy, achieved global best practice across a range of for national campaigns, promotions, earned media and consumer engagement initiatives - Led the local brand from end to end including positioning, innovation, campaigns, promotion and production planning; strategically implemented plans to reap 14% growth - Engaged 2 million consumers through marketing campaigns across traditional media and sponsorships, over 40,000 consumers through branded events and promotions; supported regional marketing teams to surpass budgets - Developed the "Responsible Drinking" TV campaign and on-premise merchandising; rolled out across 500+ accounts

Pernod Ricard IndiaAssistant Manager - Wines & Champagne

Dec. 2011 - Aug. 2014IndiaAs Assistant Manager - Wine and Champagne, I was responsible for growing the Wine & Champagne category and a portfolio of brands in North India and Nepal. Achievements - Headed marketing for the Wine and Champagne' category (in North India and Nepal) to attain 20%+ growth; launched into Tier 2 and 3 markets and collaborated with the sales team to drive distribution, activation and sales - Drove regional marketing planning, designed local brand assets, multi-channel activations, consumer engagement programs reaching 25000+ consumers and designed in store promotions for +10% uplift during season - Partnered with the sales team in business development, leading engagement with Top 3 hotel chains and Top 300 customers to increase depth of distribution and sales - Developed brand advocacy by training 200+ employees and engaging 5000+ trade professionals and Top 100 gatekeepers

Amfora Wine & Foods Pvt. Ltd.Marketing & Finance Manager

Oct. 2006 - Jun. 2010IndiaIn this role, I helped to establish a wine import business. I was responsible for preparing business plans, planning and managing the portfolio, managing sales and marketing activity and training the sales team. Key achievements - Built the portfolio, devised marketing plans and led a sales team to grow and service 100+ accounts - Established ongoing supply contracts against wine preservation systems with 3 leading customers

Philip Morris InternationalBrand Assistant (Marlboro & L&M brands)

Jan. 2005 - Oct. 2006New Delhi, IndiaIn this role I was responsible for formulating and executing the brand strategy and growth plan, including researching a new luxury smoking category, developing a marketing plan and contributing to packaging designs and agency briefings. Achievements - Built and executed marketing plans under the supervision of the brand manager; created promotions with +22% uplift - Supervised a direct report and partnered with distributors to grow distribution; signed contracts with 100+ accounts