Becky Susan

Senior Marketing Executive @Premier Building Systems

Brand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerProduct DesignerGraphic DesignerCommunity ManagerMarketing DirectorCRM manager💸 Marketing💼 C-level Executive👍 Sales & BizDev🐦 Design🧨 ConsultingPresentation DesignerChanel ManagerCommunication DesignerBrand DesignerCustomer Success ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthBusiness AnalystAdvisorCustomer ResearcherEngagement ManagerCMOAthlete

Becky Susan is a seasoned marketing professional currently serving as Senior Marketing Executive at Premier Building Systems. With over 15 years of experience in the industry, her expertise spans strategic planning, market research, and brand management. Becky's innovative marketing campaigns have consistently resulted in increased market share and significant growth for the business. Before joining Premier Building Systems, Becky held several marketing roles at notable corporations where she honed her skills in digital marketing, product branding, and customer retention strategies. She holds a Bachelor's degree in Marketing and a Master's degree in Business Administration. Becky is known for her creative problem-solving skills and her ability to drive brand growth. Her dynamic leadership style and proven track record in managing successful marketing campaigns make her a vital asset to the Premier Building Systems team.

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Work Background

Premier Building SystemsMarketing Director

Dec. 2019Puyallup, Washington, United States• Led global marketing team for sustainable building material manufacturer representing three brands, catalyzing 500%+ annual lead growth and supporting 15%+ annual revenue increases. • Executed Hermes award-winning 2022 organizational rebrand. • Maintained Premier brand as #1 Structural Brand in Green Builder Media (Top 5 since 2017). • Managed multi-million-dollar marketing budget and P&L, optimizing ROI. • Provided industry insights to senior management for informed decision-making. • Optimized campaigns using MarTech/data insights, enhancing customer engagement by 1200% in one year. • Led comprehensive brand presence across all company digital and in-person channels.

The Rush CompaniesDirector of Marketing Operations

Dec. 2016 - Dec. 2019Gig Harbor, WA• Spearheaded rebranding and growth plans across five divisions of vertically integrated finance and real estate development company, propelling 15%+ annual revenue growth. • Optimized RFP packages, securing all $20M+ dollar contracts presented. • Managed high-performing marketing team, 30+ sales brokers, all vendor relationships, including regular analysis of metrics to optimize strategies and resource allocation for P&L budgeting. • Developed and executed marketing plans, achieving 15%+ annual revenue increases per division. • Implemented CRM and marketing platform, increasing digital traffic by 55% in the first year. • Managed public and media relations, earning top private employer recognition. • Led business development, industry presentations, and networking events to propel growth.

Various CompaniesSenior Marketing Consultant

Jan. 2003 - Dec. 2019Project Based Marketing Consultant at the following D2C (Consumer), B2B & Non-Profit Organizations: • South Sound Cancer Foundation, 2016-Present: Co-chaired annual fundraiser, consistently raising $1M+ in one night for cancer research and clinical trials. • Active Staffing, 2021-2023: Managed social media, collateral development, and location branding materials; transitioned responsibilities to a permanent Marketing Manager. • Piasecki MD, 2015-2016: Collaborated with world-renowned skin cancer surgeon to launch skincare line packaging, e-commerce, and initial digital advertising efforts. • EcoStar Roofing, 2013-2016: Managed social media for a high-end sustainable roofing manufacturer, achieving a 10% increase in digital traffic through organic social media efforts. • Heritage Distilling Company, 2011-2013: Created GTM launch plan, company and product brands, website, e-commerce platform, social channels, product packaging, in-store retail POS, for international award-winning distillery. • Greater Tacoma Convention & Trade Center, 2003-2006: Developed brand and oversaw launch of a new 277,000 sq. ft. facility, served as marketing contact post-launch.

Carlisle Construction MaterialsMarketing Director

Sep. 2003 - Dec. 2016Puyallup, Washington• Directed marketing and sales plans for two highly technical building material divisions, fostering a 55% revenue increase for Insulfoam Insulation & Geofoam and transforming Premier SIPS into a profitable $25M+ brand over the course of tenure. • Served as executive marketing liaison with Carlisle's investor relations, enhancing strategic brand alignment. • Led GTM launch of award-winning Insulfoam product, recognized by Architectural Record. • Developed and managed comprehensive marketing strategies and budgets, optimizing brand presence, and meeting rapid sales growth goals. • Managed a team of integrated marketing professionals, supporting global sales managers and vendors/agencies. • Cultivated relationships with industry stakeholders through events, networking groups, and client meetings.

Brandner CommunicationsPublic Relations Specialist

Mar. 2003 - Dec. 2003Federal Way, WAManaged PR for five North American manufacturing clients, focused on media relations, and influencer placements.

WeyerhaeuserMarketing Coordinator

Jan. 2001 - Dec. 2002Federal Way, WASupported 72 locations in all regional marketing efforts (promotions, events, collateral, regional advertising, product packaging, private label, distributor support, operations support, etc.), managed 140 annual trade shows, advertising and public relations for Weyerhaeuser Building Materials. Product Marketing liaison for Structurwood (OSB) Business.

Spacelabs HealthcareMarketing Manager

Jan. 2000 - Dec. 2001Redmond, WAManaged regional and national trade show efforts annually for 40 national and 50+ regional trade shows. Also served as Program Manager for the company’s first ever e-commerce platform, including company wide coordination between Executive Board, IT, Production, Fulfillment & Product Development.

Photozone.comMarkering Communications Manager

Jan. 1999 - Dec. 2000Seattle, WashingtonDeveloped marketing/communications strategy for corporate launch of this high-tech (Howard Schultz (Starbucks) backed) start-up. As employee #11, branding strategy was instrumental in company launch efforts. Established and managed all internal and external branding, marketing programs, corporate messaging and communications. Dot com company closed in 2000.

Milgard Windows and DoorsMarketing Specialist

Jan. 1998 - Dec. 1999Fife, WAManaged regional marketing efforts in 14 Milgard locations to streamline corporate branding efforts. Executed corporate standards campaign and related training programs for dealer base, including sales lead fulfillment, point of sale displays, corp communications, collateral and company store.