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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥50%
Startup Founder
✨37%
Business Owner
💸25%
Marketing
Geos
🇺🇸87%
United States
🇦🇪12%
United Arab Emirates
Work Background
Gutenberg LLCSenior Vice President
Feb. 2022 - Nov. 2023New York, United StatesGutenberg is a digital integrated marketing communications firm headquartered in New York, with 8 offices in the US, UK & India. Gutenberg’s team of storytellers includes digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks, and sociologists.
CG StudiosOwner
Jun. 2018 - Feb. 2022Greater St. Louis AreaCG Studios is a leading interactive and animation studio located in the Midwest. In addition to traditional videos and animation, we now offer immersive technology such as Augmented Reality and Virtual Reality, in addition to virtual 3D models that the user can control. We boast clients both nationally and internationally. In my current role, I oversee day-to-day company operations, project development and client acquisition. I have served as producer, director and screenwriter on many projects. For more info, please visit: www.cgstudios.com
ConsultantSenior Marketing Communications Executive, Digital Strategist & YouTube Partner Program
Nov. 2016-Consult with C-level executives in healthcare, fintech, startups, SaaS, technology, industrial, bioscience, consumer/CPG, and manufacturing about messaging and planning.
-Member of YouTube Partner Program and Official TikTok Creator (YT & TT: @sidelinefans)
-Develop strategic communications plans that included content for presentations/speaking engagements, websites, social media, sales, media relations, crisis communications. -Compose strategic fundraising plan for non-profit, which garnered 50% of the goal ($12.5 million) within the first month.
-Develop strategic communications plan for an agri-business startup; increased awareness by 100%--greater website visits and engaged followers on social media.
CitiMarketing and Communications Vice President Lead
Jun. 2012 - Oct. 2016Greater St. Louis Area-Created senior leader/executive communications program (Leaders & Lenders) centered on information sharing among employees at all levels (Senior to frontline) to ensure greater transparency and a better understanding of business goals -Worked with CEO and her staff to develop proactive Strategic Communications Plan that aligns with corporate identity
-Developed and implement culture campaign (Power of One) for all CitiMortgage full-time employees (9,000)
-Managed and oversee all communications and special events for CitiMortgage
-Identified, built and pitched external stories with media, including CNN and Fox News
Black Twig CommuncationsManaging Partner
Apr. 2006 - Feb. 2012Greater St. Louis Area-Supervised all 32 employees, 27 accounts and two offices-STL & NYC
-Oversaw all client strategic planning, including marketing, social media, communications and customer relations
-Supervised and managed integrated branding plan for retail account. Aspects of the plan included, marketing, advertising, interactive and social media. The impact of the campaign resulted in 200% company growth (sales), a monitoring metrics to evaluate future plans and overall increase in traffic to the web per month (up 34%).
-Secured placement for clients in the following media outlets: USA Today, Wall Street Journal, Associated Press, CNN and Fox News
Kupper Parker CommunicationsVice President
Aug. 2005 - Mar. 2006Greater St. Louis AreaCompany closed.
Blick & Staff CommunicationsSenior Director
Aug. 2004 - Aug. 2005Greater St. Louis AreaDeveloped project schedules and budget, and developed ROI analyses
• Created strategic marketing plans for Energizer and AutoZone Led and created project that increased awareness of Energizer Lithium Batteries. Project included meeting with key management officials, creating broad base of outreach and identifying new markets. Sales climbed by 10% and the product received outstanding reviews and placements in national media and blog outlets. Secured placement for clients in the following media outlets: FHM Magazine, USA Today, Good Morning America, the Today Show, and Hundreds of Local Morning Shows for Energizer and AutoZone
SoCal Sports PrintsFounder and President
Sep. 2003 - Jul. 2004Greater Los Angeles AreaMarketing company that created creative pieces (posters, handouts, cards) for local community organizations--often times for fundraising.
* Managed all aspects of business, including product development
* Led business development efforts and secured partnerships with local businesses and community programs
Fox Sports RadioMarketing Account Executive
Jul. 2002 - Sep. 2003Greater Los Angeles Area* Developed prospective and current client analyses * Led strategic marketing meetings with client management
*Sold partnerships for Los Angeles Lakers, Dodgers, Clippers, Angels and UCLA Bruins
Fleishman-HillardAccount Supervisor
Apr. 1999 - Jun. 2002Greater Los Angeles Area• Created strategic public relations plans • Managed more than 200 annual special events
Developed and supervised sponsorships and community outreach programs for major municipal water and power company with the Los Angeles Dodgers, Los Angeles Clippers, Los Angeles Lakers and UCLA Bruins. I led efforts that increased participation by 100%. Duties included negotiating contracts with sports teams, creating 200 events, overseeing those events and managing a staff of 10 account executives. Secured placement for clients in the following media outlets: Wall Street Journal, Los Angeles Times, CNN, NBC Nightly News, Associated Press and other Local Los Angeles Media
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