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Work Background
Owner
Ferraro InkOwner
Jun. 2007Boulder County, Colorado, United StatesHere's what's happening at Ferraro Ink: Educational speaker on wellness and anti-aging for Balfour Senior Living, Louisville, Colorado Editorial Director: The Atkins 100 Eating Solution (Atria) and Eat Right, Not Less (Simon & Schuster) Freelance writer, Boulder Lifestyle magazine Develop health-focused content for blogs, magazines, books and websites specializing in nutrition and wellness communication Partner with leading health organizations, including Atkins Nutritionals (Simple Good Foods), Abbott Laboratories and Green Chef (Hello Fresh), to create educational programs and resources Designed and implemented wellness components for Fortune-500 corporate health programs, incorporating fitness, nutrition and behavioral strategies Spearheaded a national weight loss challenge for George Foreman Grills, integrating personalized testimonials and evidence-based approach
Content and program development
o2 GroupContent and program development
Jan. 2005 - Dec. 2018
Publishing Director/Content Manager
Abbott LaboratoriesPublishing Director/Content Manager
Nov. 2004 - Jun. 2007Developed custom and online print publishing packages. Led marketing, PR and execution of the Body-for-LIFE Challenge, a national weight-loss contest. Developed editorial calendar and led creation and execution of biweekly newsletters, blogs and podcasts. Managed team of writers, editors and Challenge coordinators. Key projects include creation of AdvantEDGE and Leading Edge custom magazines and the 300-page EAS Sports Nutrition Review.
Editor-in-Chief
EAS--Energy for Women/Muscle Media magazinesEditor-in-Chief
Nov. 1997 - Nov. 2004Created and launched a monthly women's fitness magazine called Energy for Women. Led all stages of editorial development, production and design for both Energy for Women and Muscle Media, a men's fitness magazine. Integral member of the editorial team for New York Times bestseller Body-for-LIFE (HarperCollins, June 1999).
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