Requests
5
9
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Network Power<100 people
Roles
🧨60%
Consulting
✔️40%
IT
✨20%
Business Owner
Geos
🇺🇸40%
United States
🇱🇰20%
Sri Lanka
🇿🇦20%
South Africa
Work Background
Itaú UnibancoGroup Product Manager - Digital Product and Growth Strategy
Sep. 2021São Paulo, São Paulo, BrasilLeading the product strategy for business segment, with 4 squads focused on creating digital solutions for costumer service and base users growth.
Banco ItaúDigital Coordinator - Growth, Content & AI Strategy
Oct. 2019 - Sep. 2021São Paulo, BrazilI have leaded strategy of growth, media and omboarding for digital customer services. I also have leaded UX Content Strategy for all conversational products.
Itaú UnibancoDigital Coordinator - Product, Content & AI Strategy
Aug. 2018 - Oct. 2019São Paulo, São Paulo, BrazilDirectly responsible for 18 team members, including POs, business analysts and content designers, I have leaded creation and evolution of digital plataforms for customer service - mobile and web. I also have leaded strategy of virtual assistents, based on artificial intelligence and machine learning -data strategy, content and brand persona
Itaú UnibancoProduct Owner (Digital Hub)
Nov. 2016 - Aug. 2018São Paulo, São Paulo, BrazilI have leaded a multidisciplinary team (Agile hub) and defined strategy for customer service on digital channels - mobile, web, social media and intelligent text messaging (chatbots). I also have leaded performance media strategy.
Itaú UnibancoSenior Marketing Planner (Digital Strategy)
Aug. 2015 - Nov. 2016São PauloResponsible for digital strategies of insurance segment – social and performance media
Itaú UnibancoSenior Corporate Communications
Oct. 2013 - Aug. 2015São Paulo Area, BrazilI have leaded and developed communications plans to improve institutional image and media relations.
Itaú UnibancoSenior Innovation Analyst
Nov. 2012 - Sep. 2013São Paulo e Região, BrasilI have coordinated workshops and Design Sprints to help to solve problems related to the business and generate new models.
Itaú UnibancoCommunications Analyst
Aug. 2009 - Oct. 2012São Paulo, BrasilI have leaded digital plataforms projects, such as intranets, websites and blogs – from structure to content.
Itaú UnibancoDigital Content
Jun. 2007 - Aug. 2009São Paulo Area, BrazilI have generated and managed content for digital channels.
TelefónicaAccount Executive
Aug. 2004 - Jan. 2006São Paulo, BrasilPremium clients relations and training for new employees.
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