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Work Background
PropellerHat HealthcareSenior Business Advisor
May. 2025PropellerHat is an AI based command center for healthcare providers to empower proactive decision making and operational efficiency.
Eira HealthFounder @Eira Health
Apr. 2025Empowering women to take control of their wellness throughout all stages in life
babybubbleSenior Business Advisor
Jun. 2023Providing strategic advise to Babybubble, an app based and community solution for mothers and children globally. The company has reached more than 1+ million users and growing rapidly.
Dynamic CodeChief Executive Officer
Jan. 2023 - Apr. 2025Executed on a post pandemic turnoaround plan resulting in 40% revenue growth and 60% cost savings in less than 12 months. This included:
• Set a clear vision and mission of driving prevention and wellness through DNA and AI based solutions • Successfully retargeted the company with a new business model focusing on wellness and prevention offerings through e-commerce, retailers, gym, health centers and pharmacies.
• Restructured and professionalized the organisation to to meet new vision and company goals
• Optimized cost base by outsourcing, creating more efficient work and production flows, renegotiating seleveral supplier and rental contracts.
• Secured funding from new investors for future growth and international expansion.
MedicheckChief Operating Officer
Oct. 2021 - Jun. 2022
MedicheckChief Executive Officer
Jan. 2021 - Jan. 2023Stockholm, Stockholm County, SwedenExecuted on a turnaround plan for Medicheck, a digital care provider with over 250 healthcare professionals within various specialist areas. This resulted in c. 50% revenue growth and going from loss to profit making company.
• Established strategic partnerships with other digital care providers, remote monitoring companies and health insurance companies. • Established a new physical healthcare center including both primary and specialist care in Stockholm area
• Secured key reimbursement contracts with regions in Sweden • Secured 40 MSEK in financing through bridge financing and share issuance, ensuring financial stability.
Sirona Health SolutionsHead of Healthcare Strategy & Digitalisation (interim)
Jan. 2020 - Jan. 2021Stockholm, Stockholm County, Sweden• Led strategy and digitalisation consulting division, overseeing 6 direct reports.
• Consulted on digital transformation projects for regions and hospitals, new hospital developments assessment, and digital tool implementation.
• Achieved successful client outcomes, driving growth and efficiency in healthcare systems.
Camanio ABBoard director
Jan. 2020 - Jan. 2021Stockholm, Stockholm County, Sweden
Nectarine HealthDeputy Board Member
Jan. 2020 - Jan. 2021Stockholm, Stockholm, Sverige
LOGEX SwedenChief Business Development Officer
Jan. 2017 - Jan. 2020Stockholm, SwedenIvbar is a leading expert and provider of advanced data analytics solutions for the healthcare sector. In my role as a chief business development officer, I have been responsible for establishing the company's commercial organisation and expansion including sales in existing and new markets, M&A activities, strategic partnerships and product developement. Part of Ivbar Management team. 5 direct reports & P&L responsiblity. Example of key achievements:
• Lead the business case and financial due diligence in the acquisition process of Ivbar
• Landed a large strategic public tender (value c. EUR 5 - 6m) with all Swedish regions to enable add-on and new product sales to the Ivbar analytics platform
• Successfully implemented the product launch of a new clinician analytics tool • Increased usage by 200% by introducing a customer success model • Improved brand recognition by implementing a new marcom strategy • Recruited and trained a commercial team including sales and marcom managers
PhilipsSenior Consulting Manager
Jan. 2014 - Jan. 2018EMEAPhilips Healthcare Transformation Services is a consulting organisation within Philips providing holistic solutions in combination with technology to healthcare payer and providers. In my role as a senior consulting manager I was responsible for establishing new customer relationships, business proposals and projects within the Nordic region, and execute and deliver projects by leading multi-functional consulting teams. Example of key achievements:
• Key player in winning a multimillion public tender to enter an innovation partnership with leading University Hospital in the Nordics with the aim of optimizing their stroke care flow in line with Value Based Healthcare. • Initiated innovation partnership with several county councils in Sweden, currently leading the implementation of a number of innovation pilot projects within primary care, psychiatric care and stroke.
• Lead a strategic assessment of a public-private partnership model and the establishment of a new innovation center in Region in Denmark. Resulted in the set-up of the new center and prioritisation of a number of new innovation pilot projects to be implemented in the home healthcare segment. • Developed a new business proposal for change management related to the implementation of large scale installations of Philips’ patient monitoring equipment and services. Proposal to be used in potential future public tenders with leading university hospitals.
PhilipsConsulting Manager
Jan. 2014 - Jan. 2015Stockholm, Sweden
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