Donna Sheridan - Marketing Director, Vivid Marketing Solutions

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Network Power<100 people

Roles

💸50%

Marketing

✨50%

Business Owner

🐦50%

Design

Geos

🇬🇧50%

United Kingdom

Work Background

Vivid Marketing SolutionsFractional CMO | Marketing Director | Head of Marketing

Ostique Ltd.Head of Marketing

Jan. 2024 - Jun. 2024

Brady CorporationHead of Marketing Communications (FTC) | Revenue Growth | Branding | Cross-Functional Collaboration

Jan. 2022 - Dec. 2024United KingdomLeading the strategic direction and managing marketing communications activities (online and offline printed material) and planning for 3 brands, Seton, SafetyShop and Signs&Labels, ensuring alignment with global and local brand guidelines, strategies, and goals • Transformed product strategies into impactful marketing communications strategies, resulting in significant business growth Leading a high-performing team in Europe, orchestrating multi-channel campaigns that captivated audiences and generated substantial leads

VernacareHead of Global Product Management| Product Launch | Market Penetration | Customer Engagement

Sep. 2020 - Aug. 2022Return on Marketing Investment (ROMI) from campaigns of £127.8M from understanding and targeting the customers with the correct message. Developed Customer Advisory Board and Global KOL programme, building relationships with prominent infection prevention specialists and other healthcare professionals in key target countries Spearheaded the launch of washbowls to be a more sustainable product across 65 countries accounting for 70% of pulp sales globally

ConvaTecSenior Global Product Manager | Expert in Product Launch & Go-to-Market Strategy

Jan. 2018 - Aug. 2020Developed and implemented a Global Launch Plan and Regional Market Territory Plans for the UK, USA, Japan, Germany, and Italy, to further brand growth and achieve financial goals Designed and implemented a customer digital Health and well-being programme Me+ Recovery Received recognition for exceptional project management skills, delivering launches on time and within budget Devised the 3-year planning process, taking product responsibility and contributing to revenue planning, aligning with regional teams, and reporting

Baywater HealthcareHead of Healthcare Marketing | Telehealth Initiatives | Strategic Planning | Market Expansion

Jan. 2016 - Dec. 2018Crewe, United KingdomLaunching CPD and e-learning for healthcare professionals https://training.baywater.co.uk/ Established and managed the new marketing team and reconfigured the sales team and key accounts in preparation for the company’s buyout Provided strategic marketing guidance in the SaaS, diagnostics, and healthcare sectors, helping to achieve their business objective of introducing Telehealth and diagnostic monitoring for Patients and HCP

Nice-Pak InternationalProduct & Marketing Manager Europe | Product Innovation | Integrated Marketing | Customer Insights

Jan. 2015 - Dec. 2016

Various CompaniesHead of Marketing, Communications and Product

Jan. 1996 - Dec. 2016Worked for various Blue Chip Companies as Head of Marketing, Communications, and Product. Companies include ACCO,3M, Hartmann, Hero, Juvela, Nice Pak Key Channels Global Marketing, Digital Marketing, Demand Marketing, Field Marketing, Multi-Mix Marketing, Email Marketing, Content Writing B2B, B2C, SaaS, SEO, PPC, Google Analytics, Facebook, LinkedIn, Instagram, Hubspot, CRM, Salesforce, Hootsuite, Leadership Developing, scaling and inspiring multi-disciplined marketing teams