Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Alleyoop PartnersMarketing and Communications Executive
Sep. 2018New York -Develop thought-leadership strategies and content proven to increase visibility and impact for C-suite executives and their organizations. -Extensive experience working with nonprofit organizations and corporate brands to crystallize and advance ESG and social impact goals. -Write corporate, brand and executive messaging for earned, owned and paid platforms aligning with business objectives.
4A'sEVP, Chief Marketing Officer
Mar. 2014 - Sep. 2018New York-Crafted and oversaw execution of a new communication and marketing plan that drove growth and increased engagement. -Created and executed highly successful go-to-market strategy and sponsorship program that resulted in 30% revenue increase in one year. Secured first-time partners: Google, AOL, Viacom, Pinterest, NBCU, LinkedIn and others. -Responsible for driving awareness of advocacy, educational, and DEI initiatives. Doubled awareness of organization and membership benefits. -Spearheaded high-profile 100th Anniversary Initiative: Conceived and launched coveted industry award, special celebratory content, and sold-out fundraiser. Led branding, sponsorship sales, content development, member engagement, and media visibility. Formed new partnerships to co-create/distribute content, driving awareness and revenue. Exceeded fundraising goals. -Oversaw creation, launch and execution of popular, purpose-driven ReSolve event series for Young Professionals. Partnered with City Harvest, Horizon Media and UN Foundation. -Leveraged media relationships to secure $1 million in advertising space (via in-kind partnerships.)
-Reimagined existing award program to grow entries 22% and sponsorship revenue 47% in first year.
-Oversaw internal, external, and member communications. -Managed internal team of six, PR agency, multiple strategic partners.
Paley Center for Media, Havas, Various Ad AgenciesMarketing Communications Consultant
Mar. 2013 - Mar. 2014New YorkAdvised multiple agencies and companies on communications, strategy, branding, and content creation.
AdweekExecutive Director of Content
Jan. 2008 - Jan. 2013New York- Reimagined and scaled Branded Content studio. - Created multimillion dollar revenue stream by identifying and creating multi-platform content solutions for brands, agencies and media partners. Assets included bespoke events, branded websites, videos and digital/print thought-leadership content, industry trend reports. - Consistently over delivered on revenue goals.
AdweekEditor in Chief
Jan. 1998 - Jan. 2008New York- Oversaw all editorial aspects of award-winning magazine from strategy to copy, design to budgeting. - Ran 50-plus person newsroom producing daily news, in-depth features, newsletters, and more. - Drove transformation of print-focused property to new digital platforms. - Launched Adweek line extensions including blogs, events, awards, and websites.
AdweekNews Editor
Jan. 1994 - Jan. 1998New York, NY- Led news reporting efforts across six U.S. offices. - Oversaw writing, editing and design of six weekly regional print magazines. - Managed network of global stringers.
AdweekReporter
Jan. 1992 - Jan. 1994New York - Covered marketing communications agencies and global media ecosystem.
Ad AgeReporter
Jan. 1988 - Jan. 1992New York, NY- Covered brands, marketing and media.
The Bloom Agency Account Coordinator
Jan. 1986 - Jan. 1988New York
Intch is a Professional Networking App for the Future of WorkSee more people like Alison on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
160521 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative