Tregartha Dinnie LtdCreative Director
Jan. 1986 - Dec. 2016Milton Keynes, United Kingdom• Multi disciplinary Design and Communications business based in Central Milton Keynes.
• Revamped an educational equipment manufacturer's global online project in 68+ countries. Supports teachers, academics, and architects in creating rich learning environments. Brand creation, user experience design, and optimised content through new template. • Designed and developed a high availability, content driven, multi-lingual global website for Araldite Industrial Adhesives. Boosted global industrial traffic from 200 to 14,000+ unique visitors a month with an enriched content offer. • Created the brand identity for TescoDirect and structural design for its associated catalogue and web site. Constructed a template framework for catalogue auto page population. Devised a content creation programme, building copy for 13,000 SKUs in 12 weeks. Established and ran the design team in the first season. • Initiated compelling marketing and brand solutions for Majestic, a global marketing search engine and back-link index, increasing visibility and credibility in the SEO and SEM industry and leadership in its domain. • Generated product brand designs for leading hospitality and foodservice business Bidvest (3663) including brand naming, research, development and application. This enabled brand value propositions to be established, maximising revenue and defending market position. • Designed and built a digital trade sales catalogue for Hasbro toys to manage the continual changes in product specification across over 250 SKUs in the Toy Fair pre-buying season. · Sold the business to WSA in 2016.