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Work Background
BPoolMedia Consultant / Growth
Dec. 2022> Bpool connects brands to advertising agencies according to each project need's, making the process of hiring a partner simple and efficient. Main activities:
>Spearheading all digital campaigns on Google and Meta Ads focusing on lead attraction.
>Create and present reports for internal public. >Defining schedule and need of posting and boosting social media content.
Me Salva!Media Coordinator
Oct. 2021 - Sep. 2022Porto Alegre, Rio Grande do Sul, Brasil> Me Salva! is an online preparatory course for Enem (Brazilian's National Exam to get into the University). Along with MS!MED, which focuses on students preparing for medical school, they are pioneers in online preparation for students in the transition from high school to university. Main activities:
>Planning and operating all marketing campaigns on Google, Meta, TikTok, Amazon Ads;
>Managing digital media budget (average 300k/month) and monitoring KPI's such as CAC, LTV and ROAS;
>Performing A/B tests for landing pages, ad formats and audiences;
>Negotiating with media partners for better results and new opportunities. Main results achieved:
>Complete mapping of the sales funnel, resulting on better use of marketing budget, saving up to 15% on CAC;
>Increased the reach of display campaigns in 30%, by closing direct partnership with Amazon Ads for an always on programmatic media plan;
>Implementation of Google Analytics 4 according to the usage and conversion goals within the study platform, as a technology team partner.
OstonMedia and Business Intelligence Specialist
Dec. 2019 - Oct. 2021Porto Alegre e Região> The company acts as a partner of mobile telecom operators, developing exclusive systems that become sales channels to upsell customers, besides the development of exclusive products to be offered to customers. Main activities:
>Being responsible for all the company's media campaigns and KPIs, reporting the numbers daily to the internal public and stakeholders;
>Set the monthly budget to be used across all selling channels;
>Acting as a link between the commercial and technology/development team, translating demands and removing impediments. Main results achieved:
>The transformation of Google Ads into the second most important sales channel of the company, being the only one that captures customers outside the operators' base of clients.
>As a partner of a data engineering professional, the development of a methodology capable of accurately pointing out problems in the sales flow before they become irreversible for the monthly result.
Alright AdTech CompanyBusiness Intelligence Analyst
Jun. 2019 - Nov. 2019Porto Alegre e Região, Brasil> Alright is a technology company that acts as a media partner for advertisers that need more sophisticated programmatic media strategies because it has a network of partner websites that generate highly segmented audiences. It also serves the seller side, offering space to advertisers with quality and fully auditable content. Main activities:
>Managing results, both in campaigns for advertisers and in the sale of the sites' advertising spaces.
>Providing support to the media operation department through reports, optimizations and suggestions.
>Creating audience lists according to campaign's target.
OstonMedia Specialist
Oct. 2018 - Jun. 2019Porto Alegre e Região, Brasil> The company acts as a partner of mobile telecom operators, developing exclusive systems that become sales channels to upsell customers, besides the development of exclusive products to be offered to customers. > Responsible for media campaigns in self-service media partners. Focus on mobile telephony solutions and sale of plans to client bases that are not on the preferred lists of mobile operators. > Among the results achieved are the creation of the company's entire media structure, which did not exist before, expansion of the commercial department, and implementation of the data analysis culture in partnership with the technology team.
UmblerMedia and KPIs Specialist
Oct. 2017 - Aug. 2018Porto Alegre, Rio Grande do Sul, Brazil> Umbler is a technology startup focused on simplifying the life of small and medium-sized businesses by hosting websites, emails and applications on demand, according to the exact needs of each client. Main Activities:
>Implementing and optimizing all the company's digital media campaigns;
>Operating social media campaigns in partnership with the social content team;
>Bringing insights for the technology team providing them with data from the most searched functionalities by potential customers, aiming product evolution. Main results achieved:
>Achieving exponential growth, growing the paying customer base by more than 35%.
>Structuring the company's international presence in the US and Latin American markets.
3yzMedia Manager
Jan. 2017 - Oct. 2017Porto Alegre> 3yz was one of the largest digital advertising agencies in Brazil, working independently with clients of all sizes in branding or sales growth in the digital market, becoming part of the WPP Group. Main activities:
>Being co-responsible for the results presented by the agency's media and performance team;
>Managing about ten media and business intelligence professionals;
>Creating the interface between clients and the agency, working with several e-commerce and clients focused on branding. Main results achieved:
>Results achieved for over fifteen clients include the growth of their e-commerce, increasing their relevance to their brands and the acquisition of new clients for recurring relationships with companies such as Banks and Health Plans;
>Developing young professionals that have a prolific career;
>Presenting the results to the agency's board and group headquarters.
Goya Branding e Performance DigitalBusiness Intelligence Analyst
Feb. 2016 - Jan. 2017Porto Alegre, Rio Grande do Sul, Brazil> Goya was the digital agency in charge of Escala's clients, an advertising agency with over 45 years of experience in the Brazilian market. With a diverse team, the projects were worked with intense collaboration between all areas, involving managers to analysts. > Responsible for the data analysis of all the agency's clients, serving as support for the agency's media team in optimizing campaigns and presenting reports to the clients. Responsible for the clients' Data Management Platform (DMP) tool, studying audiences and assembling combinations for use in campaigns. Also worked inside the agency's main client, teaching about the use of this tool and its applications. > The main results achieved include the implementation of a culture of own audiences for clients, long before the announcement of cookieless browsers for advertising, and also the inclusion of lessons learned from the results in planning future campaigns.
3yzMedia Analyst
May. 2015 - Jan. 2016Porto Alegre Area, Brazil> 3yz was one of the largest digital advertising agencies in Brazil, working independently with clients of all sizes in branding or sales growth in the digital market, becoming part of the WPP Group. > Responsible for creating, optimizing and managing branding and performance campaigns in Google Ads, Facebook and Instagram Ads, and price comparison partners. Working focused on growth for e-commerces or branding in social media for about 15 clients simultaneously, along with an assistant under my responsibility. > Among the most noteworthy results are goals exceeded by more than 60% on Black Friday for performance clients, also increasing their relevance in social networks.
Goya Branding e Performance DigitalPaid Media Analyst
Apr. 2014 - May. 2015Porto Alegre, Rio Grande do Sul, Brazil> Goya was the digital agency in charge of Escala's clients, an advertising agency with over 45 years of experience in the Brazilian market. With a diverse team, the projects were worked with intense collaboration between all areas, involving managers to analysts. > Specialist in the creation, optimization and management of branding and performance campaigns in Google Ads, Facebook and Twitter Ads, in addition to the generation, analysis of reports and budget control. Complementarily worked in the support of the creation of media plans and contact with vehicles. Focused on e-commerce and performance. > Work marked by the implementation of e-commerce for a large regional store chain, making the brand known nationally and taking the website to become a considerable slice of its revenue.
W3hausPaid Media Analyst
Aug. 2012 - Apr. 2014Porto Alegre, Rio Grande do Sul, Brazil> W3haus is an advertising agency with operations in the national market and focused on new solutions for its clients. > Specialist in creating, optimizing, and managing Google Ads, Facebook and Twitter Ads campaigns, as well as generating and analyzing reports, and controlling the available budget. I have worked as an operative in performance campaigns and as a branding supervisor for several clients. > The main milestone I left in the company was the creation of the digital media core and structuring of the largest client in the digital environment.
Agência CadastraPaid Media Assistant
Apr. 2011 - Aug. 2012Porto Alegre, Rio Grande do Sul, Brazil> Cadastra is an agency focused on performance, coming from the digital environment and with a strong culture of training new professionals for the digital market. > Assistant in the creation, optimization and management of Google Ads, Facebook and Twitter Ads campaigns, as well as report generation and analysis. > The Main result achieved is the beginning of my professional training, serving several clients from the small business core and migrating to one of the agency's largest clients at the time, also incorporating the culture of data analysis in all campaign actions.
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