Me Salva!Media Coordinator
Oct. 2021 - Sep. 2022Porto Alegre, Rio Grande do Sul, Brasil> Me Salva! is an online preparatory course for Enem (Brazilian's National Exam to get into the University). Along with MS!MED, which focuses on students preparing for medical school, they are pioneers in online preparation for students in the transition from high school to university. Main activities:
>Planning and operating all marketing campaigns on Google, Meta, TikTok, Amazon Ads;
>Managing digital media budget (average 300k/month) and monitoring KPI's such as CAC, LTV and ROAS;
>Performing A/B tests for landing pages, ad formats and audiences;
>Negotiating with media partners for better results and new opportunities. Main results achieved:
>Complete mapping of the sales funnel, resulting on better use of marketing budget, saving up to 15% on CAC;
>Increased the reach of display campaigns in 30%, by closing direct partnership with Amazon Ads for an always on programmatic media plan;
>Implementation of Google Analytics 4 according to the usage and conversion goals within the study platform, as a technology team partner.