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Work Background
Senior Advisor and Consultant
DI DARIOSenior Advisor and Consultant
Sep. 2020Bologna, Emilia-Romagna, ItalyProvide consulting services across e-commerce operations, digital transformation, and omnichannel strategies. Collaborate with companies such as BCG, ARAD, The Level Group (TLG), Carlyle, and Style Capital to deliver bespoke solutions for businesses in fashion, luxury, and other sectors. Lead digital transformation projects, focusing on efficiency and effectiveness through a lean and agile mindset. Assist companies in enhancing their customer experience, optimising supply chains, and implementing digital solutions across multiple channels.
Senior Business Advisor
ARAD DigitalSenior Business Advisor
Jan. 2020Greater Bologna Metropolitan AreaProvide strategic advisory services to enhance e-commerce and omni-channel business models, focusing on supply chain and distribution strategies for global brands. Spearhead business turnaround initiatives, driving operational improvements and restructuring to optimise efficiency and profitability. Lead re-platforming and system migrations aimed at improving the digital infrastructure and scalability of client businesses, enabling more seamless omni-channel operations. Collaborate closely with consultancy firms and investment funds to deliver tailored solutions, ensuring alignment with the evolving digital and customer-centric needs of the companies. Focus on optimising supply chains and distribution channels to improve speed-to-market and cost efficiencies for luxury, fashion, and other industry sectors.
Director of Platform Product Management
YOOX NET-A-PORTER GROUPDirector of Platform Product Management
Jan. 2019 - Sep. 2020Bologna Area, ItalyIn charge of the vision of the Technology, challenging the current thinking and leveraging the demand from the different businesses, as well as my deep personal knowledge of the Digital and E-commerce landscape. I managed the product road-map and the prioritization process with a very customer-centric and value-driven approach.
Director, Development Operations
YOOX NET-A-PORTER GROUPDirector, Development Operations
Apr. 2017 - Jan. 2019Bologna Area, ItalySetup of the luxury retail Operations in Middle East for the JV with Alabbar family and in China with Alibaba. I also contibuted to the definition of the Omni-channel model for the Online Flagship Store division.
Operations Director
YOOX GroupOperations Director
Jul. 2014 - Mar. 2017Bologna Area, ItalyMember of the Executive team, I was responsible for the global Operations of the Group, including Logistics, Digital production, International Operations, Customer Operations, Localization and Business Process and Innovation. I contributed to achieve a very high level of innovation and next-generation digital Operations for the fashion and luxury industry. My key contribution to the success of the merger between YOOXG and Net-a-Porter can be confirmed by anyone who was involved in the process.
Portfolio and Product Director
YOOX GroupPortfolio and Product Director
Jan. 2012 - Jun. 2014Bologna Area, ItalyStaff to the Group COO, I managed the overall business demand for Technology and Operations, and the roadmap of all Tech&OPS mediated business initiatives. I supported the Group COO in managing the activities and objectives of the Technology and Operations departments. I directly guided the main cross-functional specializations, such as SEO, UX, Content, Web Analytics, Business Innovation. I acted on behalf of the Group COO in the management of the business within the luxury environment of the JV with Kering.
Head of Customer Operations
YOOX GroupHead of Customer Operations
May. 2005 - Dec. 2011As a senior manager of the company I had the business ownership of the overall Customer Experience; providing strategies, solution models and information technology to design, manage and optimize the end-to-end experience process.
Key Account Manager
SITELKey Account Manager
Feb. 2003 - May. 2005Startup of the brand-new site in Milan for a large international account. Managed the business performances and economics of 400 seats. Supported sales activities together with the Global Teams to increase the client a/o service portfolio of the Italian BU. Succeeded in bringing the production seats to full capacity. Accountable with the Global Management Team for all local SLAs and business plans.
Program Manager
OPS srlProgram Manager
Jan. 2000 - Feb. 2003Accountable for the operational activities of several customer service programs and projects (both B2C and B2B) through direct handling of SLAs, Training and Coaching, Quality Monitoring.

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E-commerce Leadership & Digital Transformation
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