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Network Power<100 people
Roles
💸100%
Marketing
✔️66%
IT
📝66%
Influencer or Blogger
Geos
🇹🇭33%
Thailand
🇺🇸33%
United States
Work Background
kuubiikHead of Marketing
Jun. 2024Marketing Leader with expertise in strategic growth and client portfolio management, currently overseeing marketing performance and KPIs for 18 diverse clients ranging from SMEs to multinational corporations. Key responsibilities include: - Developing and executing marketing strategies achieving 15% YoY growth in lead generation and brand reach - Leading team performance with 90% satisfaction rate while fostering innovation through monthly workshops - Managing client relations with 90% satisfaction score and 95% strategy approval rate - Driving content and SEO performance with consistent 95% SEO scores - Achieving 25% growth in social media engagement - Optimizing lead generation to hit CPA targets - Maintaining robust email marketing programs with both internal and client communications
PT Digital Vision PublishingChief Sales and Marketing Officer
May. 2016 - Jun. 2024Jakarta Metropolitan AreaResponsible for developing and executing all Sales and Marketing strategies for all DVP properties. Achievements The first week of launch of dealio achieved • 100,000 downloads in the first 5 days • 50,000+ active accounts • #1 trending app in Indonesia in 4 days • #5 top free app after 5 days
KineticPlanning Director
May. 2015 - Apr. 2016Jakarta Metropolitan AreaHeaded up the Planning department where the main responsibilities included integrating through the line 360 degree marketing strategies across every touchpoint on the consumer purchasing journey. Worked across multiple categories from FMCG to Telcos. Achievements • Successfully generated new business from Unilever, Reckitt Benckiser, Millward Brown and Indosat showing flexibility across multiple categories. • CTRs double the industry average on all projects (>1.5% vs average of 0.7%)
Geometry GlobalChannel Planning Director
Jan. 2013 - May. 2015Jakarta Metropolitan AreaHeaded up the Planning department where the main responsibilities included integrating through the line 360 degree marketing strategies across every touchpoint on the consumer purchasing journey. Worked across multiple categories from FMCG to Telcos. Achievements • Successfully generated new business from Unilever, Reckitt Benckiser, Millward Brown and Indosat showing flexibility across multiple categories. • CTRs double the industry average on all projects (>1.5% vs average of 0.7%)
Bentoel Group - A Member of British American TobaccoInnovation Manager
Jan. 2010 - Dec. 2013Greater Jakarta Area, IndonesiaIntegral part of a Centre of Excellence where the primary role is to create, develop, consumer validate and bring to market innovations for the Indonesian consumer in the worlds’ 2nd largest tobacco market. Achievements • In 18 months created and validated 25 new concepts of which 5 have been launched to enormous success • Innovated with the first digital engagement strategy for key strategic brands.
British American TobaccoSenior International Brand Manager
Apr. 2007 - Apr. 2010London, United KingdomManaged one of four key global drive brands responsible for delivering volumes, revenues and profit targets for the Group. Also charged with creating strategies that ensure future growth of the brand. The brand is the highest volume global drive brand of the Group and is actively marketed in over 130 countries. Achievements • Successfully managed a budget of over £100 million. • Grew the brand to record levels in volume, revenue, profit, and global distribution footprint. Volume was up 10%, profit up 20% and global distribution increased by 8% over a 2 year period. • Led globally the development and rollout of a new pack design to 130 markets, which successfully increased key brand attributes and had a positive impact on volume and profit. • Successfully developed and rolled out global brand standards/guidelines, incorporating a full ATL and BTL communication framework to 130 markets. This achieved economies of scale, efficiencies and a consistent global footprint, which positively impacted profit for the brand. • Led the development and roll out of 15 new products in 1 year that were lucratively launched in various markets globally. • Received positive praise after presenting to the global board of directors on 6 occasions for my in-depth preparation and confident and succinct presentations.
British American TobaccoGlobal Marketing Development Manager
Apr. 2004 - Apr. 2007London, United KingdomAccountable for creating and inspiring a global training program; ensuring availability to over 50,000 marketing personnel that identified and addressed key competencies delivering a distinct advantage over the competition. Achievements • Designed, developed and rolled out the training program that was implemented by over 160 countries with a compliance rate of over 85% in the first year. • Global approval rate of the program, as measured via survey, was over 90%.
British American TobaccoChannel Manager - Grocery/Wholesale
Apr. 2002 - Apr. 2004Sydney, AustraliaManager of channels that account for over 50% of company revenues (over $500 million) and in charge of budgets exceeding $80 million. Achievements Grew market share and profits to record levels across Channel and Key Accounts. Market share was up 2% and profits up by 8% over an 18 month period. Led the team that successfully restructured trading terms with our key accounts. The key change was to restructure terms that became predominately performance/incentive based on targets that are mutually beneficial to both parties. The impact of this change provided a win-win for both parties. Achievement of targets resulted in an increase in trading term payments and increased market share, premium share growth and increased margin to BAT.
British American TobaccoBrand Manager - Winfield
Jan. 2000 - Jan. 2002Sydney, AustraliaAccountable to develop and implement brand strategies for Australia's largest brand (by revenue). Brand delivers over $500 million profit to the company and was in charge of a budget that exceeded $30 million. Achievements Increased brand to record revenue (up 10%), profit (up 15%) and share levels (up 1.5%) over a 2 year period. Successfully developed and implemented the 1st major pack change in over 30 years. This included a national brand launch which had over 1000 people in attendance. Won an award from the company on its excellent delivery. Successfully developed and rolled out the first new product launch in over 10 years which single handedly caused one of the biggest ever changes in the industry that directly addressed an unmet consumer need.
British American TobaccoTrade Planning Manager
Jan. 1998 - Jan. 2000Sydney, AustraliaIn charge of the brand activation team and responsible for managing the trade cycle plan. Achievements Successfully and seamlessly combined the 2 cycle plans of BAT and Rothmans at the time of their global merger. Successfully lead and managed the implementation of a new team structure charged with activating strategies and providing the link between sales and marketing. Both these tasks gained critical acclaim and rewards from the business.
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