I help growth-stage businesses sharpen go-to-market strategy, improve lead quality, and get more return from their marketing investment - without adding unnecessary complexity or headcount.
Over 20+ years, I’ve led revenue growth and transformation across APAC and Europe, owning £100M+ global portfolios, scaling brands across 130+ markets, and leading cross-functional teams of 30+ in enterprise, agency, and high-growth environments.
My work today sits at the intersection of:
- Practical GTM strategy
- AI-driven performance marketing
- Marketing efficiency and CAC optimisation
Recent highlights include architecting a dual BPO / agency GTM strategy at Kuubiik, launching a mobile app to 100K downloads in 5 days, and delivering 10% volume growth and 20% profit growth on £100M+ budgets at British American Tobacco.
I’m currently based in Indonesia and work across global markets. I selectively advise founders and leadership teams where I can add clear, measurable value.
If you’re navigating growth challenges or rethinking how marketing should perform in a leaner, AI-enabled world, I’m always open to a thoughtful conversation.More...