Hanson Digital Marketing LLCDirector of Marketing
Oct. 2023 - Aug. 2024Phoenix, Arizona, United States-Manage lead generation and data cleaning of qualified leads for sales staff
-Direct email marketing campaigns and follow-up automation
-Provide world-class digital websites for clients
-Provide SEO (Search Engine Optimization) services to clients
-Measure performance of existing campaigns, direct organic marketing effort to be more focused on user experience in accordance with Google best practices
-Drive retention through implementing the TACO (transparent, accountable, complete, on-time)
-Meet with benefactors and internal team members to decide best course of action for company and its strategic growth
-Manage vendor relations