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IT
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Business Owner
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Design
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United States
Work Background
PVRPOS - MARKETING & COMMUNICATIONSHead Of Marketing
Nov. 2020New York City Metropolitan AreaFull service marketing agency working with brands like OMG BLINGS, Beaming White, Friends At Work, Scandal Italy, and more.
Adler & Dale FinTechStrategic Marketing and Creative Consultant
Jun. 2020 - Oct. 2020A+D FinTech is an ecosystem of modern technologies transforming the financial services industry. A&D FinTech's proprietary and partner technology helps Cash Advance companies:
- Drive more efficient leads and qualified web traffic
- Increase close % rate for SBA Loans, Term Loans, Lines of Credit, Equipment Leasing/Financing
- Automate the intake of customer data to vet loan applications faster and more effectively
- Significantly reduce costs associated with underwriting
Clover HealthStrategic Marketing Consultant | Communications Partner
Nov. 2019 - Mar. 2020Greater New York City Area- Conducted communications outreach campaigns in order to gain insight and feedback on company effectiveness in pairing clients with necessary resources and services, in
accordance with HIPPA, company objectives, and budget
- Developed and executed a local SMS Marketing Campaign for 9 key regions in the US, increasing customer retention and engagement by 73%, increasing ROI
- Created A/B testing plans and managed implementation in order to better position marketing campaigns for costumer acquisition and retention
- Conducted qualitative and quantitative research to identify trends in the Medical industry in order to ensure the effective implementation of newly released technology
programs/tools developed by Clover Health; e.g. amount of patients vs. patients with active PCPs, In-Network vs. Out of Network PPO or HMO visits
- Measured marketing KPIs for 2,500 impacted users including call-outreach rates (pick-ups, hang-ups, voicemails, voicemail callbacks vs. reached)
- Led strategic brainstorming sessions on the dynamic development of outreach campaigns/creative briefs to drive customer and provider engagement through B2C and D2C
(direct mail, call center, digital (email/sms))
- Spearheaded creative execution of an integrated marketing campaign across multiple channels (Print, Digital and Voice) intended to raise awareness of company features,
and increase user reach to leverage feedback and improve developmental setbacks
Concept Key | Product Innovation LabSr. Creative Strategist
Sep. 2019 - Aug. 2020- Conducted competitive market analysis to identify improvements, increase visibility, and communicate brand value proposition through the optimization of landing pages for
CTR, PPC and email marketing
- Developed and implemented new advertising plans and strategies incorporating affiliate and influencer marketing
- Built and maintained professional relationships with multiple marketing managers, PR consultants, advertising agencies, and stakeholders
- Maintained records and databases, collected campaign performance data, and participated in team meetings with senior leadership
- Analyzed social media engagement and determined the best media mix for the target audiences, and assisted in the development of a new rebranding strategy based on usability testing across various platforms
- Conducted UX research to provide creative and innovative solutions to improve customer engagement and outreach
- Designed prototypes through Figma, and user-tested iterations with users using UXCam
EquinoxDesign Consultant | Body Image Advocate | Personal Trainer
Jul. 2018 - Mar. 2019- Assisted in designing the UI/UX of the Digital Equifit; an assessment that analyzes and forecasts personal fitness trends/body measurements
- Co-authored a curriculum for Equinox’s Corporate Internal Fitness Institute for personal trainers to learn how to properly approach, guide, and train individuals suffering from
Eating Disorders
- Designed structured daily routines, meal plans, and fitness programs for high profile clients aligned to achieve their fitness goals
- Hosted workshops for Equinox members struggling with Body Dysmorphia to learn more about various treatment approaches
BossBabeContributing Writer
Jun. 2018 - Mar. 2020•Design and compose articles regarding design thinking, entrepreneurship, and emotional intelligence
The Beauty Is Raw ProjectFounder | Speaker
Feb. 2017 - Mar. 2020Greater Philadelphia Area- Non-Profit Organization that to date has raised $8.5K in treatment scholarships for individuals suffering from Eating Disorders that cannot otherwise afford care
- Created an integrated system to improve the continuity of treatment care for scholarship recipients through virtual support groups, fitness instruction, meal prep, doctor
updates, and motivational messaging
- Designed a digital advertising campaign using Google’s keyword and auction-based, pay per click platform, selecting appropriate phrases based on data and reports analysis
conducted
- Automated reporting in Google Sheets for social media KPI’s, saving executive leaders 10 hours of manual work each week
- Coached individuals suffering from Body Dysmorphia through hosting fitness workshops, and designing new parameters for positive body image
- Designed marketing collateral, including pamphlets, flyers, website ads, and social media posts aimed to drive customer acquisition, and engagement
- Led creative brainstorms with external agency creative planners, internal directors, and account managers on how to increase consumer approval
- Spoke at 17 middle and high schools, as well as 5 wellness retreats/conferences
Mid-Atlantic Beverage Co.Operations Manager
Oct. 2016 - Feb. 2018- Supervised and controlled product inventory; including purchasing, merchandising, warehousing, and coordinated delivery
- Launched a new inventory management system, which increased inventory transparency, and improved customer satisfaction by 35%
- Analyzed company budget allocations, discovering a way to reduce product distribution costs, and presented the findings to senior leadership
- Increased customer retention and loyalty by designing integrated advertising and sales collateral across all marketing channels; Instagram, Facebook, Twitter
- Coordinated with senior leadership to launch customer re-engagement campaigns to increase sales, and increase customer lifetime value (LTV)
- Managed logistical execution for tastings and brand events
Law Offices of Richard A. Jaffe, LLCParalegal
Jun. 2016 - Aug. 2016Philadelphia, Pennsylvania- Spearheaded new client lead generation and medical research to propose optimal plans of action for clients
- Created daily memos and legal correspondence between medical offices and opposing counsel; drafted medical requests, examined insurance claims and remediated client concerns
EDAM, LLCEvents Lead Manager
Jan. 2015 - Jan. 2016- Coordinated events, ranging in scope and size; liaised with sales account team to level-set client expectations, manage budget negotiations/contracts, and handle billing reconciliation - Responsible for end-to-end events management: from program development to coordination of travel booking; 3rd party vendors, venue reservation, and managing on-site staff and logistics
- Designed digital and print event invitations, advertising materials, signage and interior layouts and displays for events
GuruTalks - Corporate Value LimitedHost and Marketing Executive
Oct. 2014 - Jan. 2015Philadelphia, PA- Hosted 15 web series to educate users on digital marketing
- Devised and executed SEO and cross-channel social media marketing campaigns that increased lead generation by 63% (Facebook, Instagram, Twitter, and Youtube)
International Center for Artistic DevelopmentIntern/Management Assistant
Apr. 2014 - Jul. 2014
TALIA EIDELCreative Director | Operations Manager | Founder
Jul. 2013- Developed a cross-channel social media marketing plan to engage different customer segments on Facebook, Instagram, Twitter - 14k unique followers
- Implemented affiliate and influencer marketing programs with third-party vendors and influencers resulting in a 127% increase in brand exposure, increased customer traffic and sales.
- Managed and provided conceptual and stylistic direction/feedback to creative team for all creative work; set design parameters and stylistic guidelines
- Increased marketing ROI 27% by driving the implementation of an email/sms marketing campaign
- Led strategic brainstorming sessions with a team of technical and non-technical marketing analysts in the design and execution of marketing campaigns/creative briefs; and directed creative execution for case studies/pitches in fast-paced environment
- Project-managed numerous product launches; evaluated sales performance on an ongoing basis; implemented customer service programs
- Established and executed an integrated online/offline digital marketing plan, leveraging hyper-local actionable analytics across B2C/B2B/D2C digital media channels - Ensured quality creative/editorial content is delivered in accordance with estimated vs. actual projects times, budgets and key objectives
- Researched fashion market trends to uncover patterns, find market gaps, identify cross-sell/up-sell opportunities, and position product suite to market while maintaining brand voice
- Tracked and monitored against marketing metrics set, including cost of customer acquisition; # of website visits, social media engagement, # of shop email inquiries, # of prospective sales leads calls, # of website click-throughs, Ad clicks, and call-to-action conversion rates
- Built a rapport with wholesale and manufacturer vendors to cultivate and expand strategic brand partnerships using PipeDrive CRM
- Designed company branding collateral, including digital website, digital and print look books, product photoshoots, and videos
AflacAccount Executive
Dec. 2012 - Feb. 2013Columbia, Maryland- Advised on strategic sales development; prepared and gave presentations to large audiences on how to improve internal sales practice, and ensured customer satisfaction through client acquisition and servicing
TillysAssistant Manager
Sep. 2012 - Dec. 2012- Performed responsibilities of a training and development manager including hiring and managing a team of employees, providing support with onboarding, sales,
communication training, conflict resolution, and weekly evaluations
- Ran in-store operations, including daily payroll assessment, business growth analysis, visual merchandising, and multi-site operations
- Recognized as top sales performer in the company
- Designed and implemented a new training program that streamlined new employee onboarding
- Prepared monthly and quarterly financial reports with store performance evaluations
The Buckle, Inc.Assistant Manager
Jul. 2011 - Sep. 2012- Received 20 awards for “Top Ten Sales” in the company, generating $1.1 million in sales for a single store
- Established strategic plan to grow and expand men’s, women’s, and service departments through brand partnerships and D2C sales
- Assisted in creative strategy development for new marketing campaigns for growth of new departments; led and styled magazine print layouts, and lookbook photoshoot
projects within timeframe and budget
- Compiled inventory reports and handled high volume sales with 100% accuracy
- Directed visual merchandising and inventory management for maximum visibility, aesthetic appeal, and salability
- Recruited, trained, and developed new hires in order to maintain the highest quality talent
- Adapted quickly to changes in business protocol and new developmental requirements in a fast paced environment
Owen Brown Tennis ClubManager On Duty
Aug. 2009 - Jul. 2010Columbia, Maryland- Oversaw all financial aspects of the tennis club - analytical sales data, sales trends and monthly/quarterly chart reviews
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