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Work Background
YouTubeGroup Manager / Sr. Project Manager, Global Marketing Operations , YouTube Brand Marketing
Nov. 2018Los Angeles, California, United StatesI oversee Global Marketing Operations for the YouTube Brand Marketing team. My role is to manage the team of project managers launching YouTube Originals shows and Brand Marketing campaigns, manage the multi-million-dollar marketing budget across multiple business units, develop and streamline operational processes and introduce automation while looking around corners to continuously achieve operational excellence.
Verizon Media, InternationalProgram Manager/Chief of Staff, Marketing Operations & Strategy - EMEA
Jun. 2017 - Mar. 2018London, United KingdomOath (Verizon Media) is a house of brands consisting of AOL, Yahoo, Microsoft and HuffPost to name a few. I oversaw the Business Operations for managed, programmatic and platform ad sales of $250MM in the United Kingdom. Partnering closely with Verizon Media's senior leadership team, my role was to identify strategic initiatives, look around corners, formulate solutions, and drive revenue and scale, all while delighting our customers.
Verizon Media, InternationalHead of Marketing Operations & Strategy - International Markets
Aug. 2015 - Jun. 2017London, United KingdomMy priority was to optimize the operational landscape at AOL International, including defining and implementing the Go-To-Market operational strategy for new product introduction to the internal sales and operations teams. The role included managing a team of Program Managers. The team provided operational models to drive efficiencies and to streamline the client experience for international markets. I was also responsible for creating and implementing the M&A operational integration strategy for newly acquired businesses to AOL.
MicrosoftHead of Xbox Advertising Marketing Operations - EMEA
Oct. 2011 - Aug. 2015London, United KingdomI was transferred to the London office to assess and manage the then under-performing Xbox Advertising Operations team supporting EMEA and to create and implement operational plans and tools to staff a team capable of supporting the exponential growth (64%) the European market was forecast to experience in the next 2-5 years. The team consisted of designers, developers, project managers and trafficking managers.
MicrosoftGaming Media Solution Specialist
Dec. 2007 - Sep. 2011Redmond, WAMy role was to partner with the various sales executives in the US to create Xbox Advertising & Windows Casual Gaming media proposals and when sold, to project manage the end-to-end campaign logistics. Over the four years in this role, I helped grow the business from a start-up to a legitimate $100MM business within Microsoft.
OnRequest ImagesDirect Marketing Manager
Oct. 2005 - Nov. 2007Seattle, WAOnRequest Images was a start-up whose mission was to assist major corporations build their visual brand by creating custom photo libraries. In this role I created direct marketing campaigns, managed leads, and drove revenue increases of 50%.
Chase-Durer Ltd.Marketing Coordinator
Aug. 2003 - Apr. 2005Beverly Hills, CA• Coordinated tradeshow presence from start to finish. Responsibilities included tradeshow booth set up and design, product logistics, asset management, accommodation and travel planning. • Designed all communication materials, new product catalogs, press releases, press kits and sales binders.
• Managed direct-mail campaigns to drive tradeshow attendance and awareness, as well as post-event follow up to effectively measure success and identify areas of improvement.
Core Health & Fitness - Star Trac, StairMaster, Nautilus & Schwinn commercial fitness productsIntern - Marketing Assistant
Aug. 2001 - Mar. 2003Irvine, CA
Salomon Smith Barney Holdings Inc. (NYSE: SB)Intern
Jan. 2000 - Dec. 2001
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