David Mitchell

Director of Product & Vendor Management @Velasea

✔️ IT💼 C-level Executive👍 Sales & BizDev🐦 Design🧑‍🔬 Engineer🧨 ConsultingChanel ManagerProduct DesignerSystem ArchitectCustomer Success ManagerProduct ManagerProject ManagerAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerSolution IntegratorCPOComputer engineer

Dave Mitchell is a skilled and experienced Director of Product & Vendor Management at Velasea, a leading company in the technology industry. He has a proven track record in driving product strategies, managing vendor relationships, and overseeing product life cycles. With over a 20 years of experience in the industry, Dave has honed his skills in product development, strategic planning, and team leadership. His expertise lies in creating processes that ensure both product quality and vendor satisfaction, while also driving profitability for the company. Dave's innovative approach and strategic thinking have been instrumental in propelling Velasea to the forefront of the security industry. He is known for his ability to foster strong relationships with vendors and manage cross-functional teams to achieve business objectives. Dave holds a Bachelor's degree in Business Management, further complementing his strong leadership and management skills.

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Work Background

VelaseaDirector of Product Management

Nov. 2021Irvine, California, United StatesVelasea is a full-service OEM distributor and system builder that handles highly complex integrations around physical security, retail analytics, computer vision, and artificial intelligence (AI) on behalf of numerous technology partners and system integrators. From ultra-compact to massive configurations, Velasea successfully provides solutions to challenging emerging technology problems in incredibly demanding, yet varied, environments like casinos, prisons, utility systems, schools, government facilities, etc. • Directing Product Management and Product Development • Directing Vendor Management and Partnerships • Managing Velasea Purchasing and Inventory

Bass Pro ShopsBass Pro Hunting/Archery Outfitter and Archery Technician

Jul. 2021Utica, New York, United StatesAs a lover of anything and everything outdoors, I'm always looking to introduce more people into the sport of hunting. Working as a Bass Pro Hunting Outfitter allows me to share my expertise and experience with a broader audience to help those interested in the sport, gear up and get outdoors for a lifetime of action packed adventures!

Arrow ElectronicsGlobal Technical Solutions Architect & Product Manager at Arrow Global Services

Dec. 2016 - Oct. 2021Syracuse, New YorkProduct Management team member and point of contact for all Tier 1 vendor engagements via HP, Dell EMC, Lenovo and NetApp. Leading marketing strategy and solution architecture for all productized and custom OEM solutions covering Security & Surveillance, Intelligent Video & Analytics and Enterprise/Datacenter Solutions. ► Managed all aspects of Tier 1 vendor engagement. ► Primary solution architect for Tier 1 compute and storage hardware. ► Functioned as customer facing TAM on all OEM and Enterprise accounts. ► Product Developer for Seneca branded Dell OEM hardware in all Arrow verticals. ► Assisted in planning and developing go-to-market strategy for the Seneca brand. ► Lead developer for enterprise account onboarding.

Arrow ElectronicsCTERA / xVault Storage Business Development Manager at Arrow Global Services

Oct. 2014 - Jan. 2017Syracuse, New York AreaDrove strategic sales, market penetration, and product engagement and expansion from acquisition and management of national and international accounts. Product: hybrid on-site/cloud-based back-up solution for an OEM contract manufacturer serving as a value-added distributor and systems integrator. ► Leveraged technology and IT business operations knowledge to draft technical product documentation delineating functions and features crucial to securing new market opportunities. ► Identified business opportunities using product expertise and strong familiarity with the target market. Developed product vision and strategy, business case, client engagement techniques, and unique value proposals. ► Lead strategic relationship development employing consultative and solution based selling approach to devise marketing plans aligned with complex business requirements and demonstrably superior to competitor offerings. ► Developed and managed product roadmaps as a cross-functional team leader fluent in, and training staff on, core storage features, value and ROI. Coordinated product delivery for integrated top-down hardware and software. ► Oversaw account fulfillment for more than 350 CTERA storage customers. ► Served as a conduit and facilitator between CTERA and Seneca Data. Administered Amazon AWS CTERA Cloud Services Portal to manage all billing and resource provisioning (web services account that delivers CTERA product line; Amazon is not a customer). ► Worked in tandem with multicultural marketing staff to drive territory expansion and prospected and developed Latin American enterprise accounts.

SenecaMarket Development Manager

Oct. 2012 - Oct. 2014Syracuse, NYMarket leadership team member and point of contact for development engineers, sustaining engineers, marketing and procurement reps, and sales teams -- spearheading marketing strategy for an OEM Seneca product for Digital Media & Entertainment and VAR Channel verticals. ► Developed and executed product roadmaps and strategy using data-driven insights gained through collaboration with internal and external analysts. Prioritized stakeholder business requirements throughout the process while mitigating impeding factors. ► Strategically positioned company as a Value Added Reseller to achieve desired market growth. ► Owned P&L accountability, executed marketing budgets, and negotiated favorable vendor pricing. Analyzed baseline expanses and variances to determine cost containment opportunities. ► Managed the full product lifecycle, including determining pricing, packaging, and marketing aspects enabling maximum profitability. ► Conducted client engagement with diverse audiences in numerous industries. Created and delivered client presentations for staff, management, executives, and stakeholders; translating technical language for varying comprehension levels.

SenecaStratus Avance and everRun Enterprise High Availability Software Specialist

Dec. 2011 - Oct. 2014Syracuse, NYChampioned aggressive business development and stakeholder strategic planning regarding Seneca's high availability portfolio prioritizing, Stratus Avance and everRun Enterprise Software platforms. ► Orchestrated product launch, promotion, marketing, and account development and management to achieve $250K in revenue. ► Utilized consultative and suggestive selling to influence decision makers across an organization. Engage and finalize negotiations with consistent overdelivery on sales results.

ePlus TechnologyEnterprise Inside Sales Account Manager

May. 2000 - Dec. 2011Wilmington, NCExecuted and oversaw sales functions as an inside/outside sales rep managing North and South Carolina territories for a value added reseller of enterprise computer platforms. Developed and maintained relationships with enterprise level customers working directly with senior account executives. Configured, quoted, and sold IT equipment from providers: Cisco, NetApp, HP, VMWare, Lenovo, Apple, HDS, Quantum, Symantec, APC, EMC, and IBM. ► Within ten months of launch, acquired $5MM in new customer accounts and went on to surpass annual sales quota by a minimum of 35% year over year. ► Closed strategic key account Lincoln Financial by delivering complex solutions proposal. ► Liaised and coordinated with senior account executives to deepen client relationships, facilitate order fulfillment, manage technical support, and configure and stage products to spec. ► Maintained rolling and strategic account penetration data in conformance with corporate objectives, including contact information, pricing, competitive information, and activity data utilizing CRM solutions. ► Evaluated and prioritized leads through new and existing customer lists to drive new business opportunities, upsales, cross-sales, and increased sales and profit margins. ► Provided market and competitive research essential to quoting hardware, software, and services with value driven focus. ► Convened with outside sales to promote growth within current accounts and identify new prospects.

OmniSunPresident

Dec. 2000 - Sep. 2003Architected efficient, effective, modernized web presence for SMEs, utilizing new and emerging technologies and internet business resources to expand product/service into new markets.

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