Cristina Feghali Sawan - Digital Merchandiser, Bally

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Work Background

BallyDigital merchandiser

Jan. 2021 - Nov. 2023Greater Milan Metropolitan AreaPlayed a crucial role in enhancing the online shopping experience for customers across 12 global websites. Created engaging product displays and campaigns by collaborating with cross-functional teams. Conducted market research and analysed consumer trends. Managed and updated product listings, monitored website traffic and user behaviour using web analytics tools. Contributed to inventory management. Assisted in the preparation of sales reports and analysis to track performance and identify areas for improvement. Digital transformation experience with migration of content and strategies on new platforms. Assisted in A/B testing and other experiments to enhance the effectiveness and ensure a seamless and user-friendly online shopping experience.

BallySales Consultant

Nov. 2019 - Jan. 2021Milano, Lombardy, ItalyStarted as a part time junior sales consultant where i was responsible of welcoming the clients and ensure they were assigned and followed by a sales person. Learned about the different products in the company and about the history, mission and vision. This helped me deliver a fascinating story telling about the brand and the store’s design and architecture. Got promoted before the end of my contract as a full time sales consultant. Responsible on one hand of the clients journey within the store, ensuring an optimal service and on another hand, make sure that the products are priced properly, visuals are on point with the visual merchandisers requests and reaching the desired set KPI’s by the HQ and managers.

Sawan JewelleryBoutique Manager

Jul. 2015 - Sep. 2018LebanonOverseeing all daily operations. Developed and implemented effective sales and marketing strategies. Implemented effective visual merchandising techniques. Managed inventory, and tracked product movement. Produced detailed sales reports, analyzed sales data, and identified trends and opportunities for increasing revenue. Organized special events, expanding the boutique's reach and reputation.

Sawan JewellerySales Manager

Jul. 2014 - Jul. 2015Beirut District, LebanonFostered long-term client relationships thru product knowledge to educate and guide customers in selecting jewelry pieces and gemstones. Maintained security protocols to safeguard valuable inventory. Managed customer relationships, including handling special orders, custom designs, and post-sale services. Coordinated with suppliers to curate a unique and exclusive jewelry selection, aligning with customer preferences.

Private Diet BoxLogistics and Business Support Trainee

Jun. 2014 - Jul. 2014Geneva Area, SwitzerlandDesigned and implemented distribution planning models. Introduced new production planning and organization systems to optimize customer satisfaction.

Plus HoldingMarketing Intern

Jul. 2012 - Aug. 2012Cooperated in the development and implementation of the company’s brand strategy. Conducted researches and analyzed the market trends and customer behavior.

Bulgari Hotel and Resorts by Ritz CarltonF&B Trainee

Jan. 2011 - Apr. 2011Milan Area, ItalyAssisted the team serving the guest in the different food and beverage outlets of the hotel including the lobby, garden, room service, restaurant and bar.

DiffaHostess

Aug. 2009 - Nov. 2009

Aziz DelicatessenSummer Trainee

Jun. 2009 - Sep. 2009LebanonTraining in the company's kitchen, sales room and catering sector (order entry and order management)