Cristian Urien - Marketing Manager, Kykuyo

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Work Background

KYKUYOManager

Jan. 2022KYKUYO is an augmented reality game that seamlessly merges geolocation technology with open-world gameplay. Responsible for developing a mobile game with Augmented Reality, focused on promoting sustainable habits. Collaboration with Designers and Developers: Participation in an international, multidisciplinary team for the conceptualization and development of a mobile game. User Analysis: Detailed study of the desires and needs of casual gamers to align game development with the target audience's expectations. Competition Evaluation: Comprehensive research on similar games in the market, identifying strengths and opportunities for differentiation. Technology Trends Monitoring: Continuous tracking of the latest trends in gaming technology, aiming to incorporate innovations into the product.

GreenDay AppManager

Jun. 2021 - Jan. 2022Argentina · RemoteResponsible for driving brand awareness and increasing traffic to the online store. SEO/SEM: Optimization of the Shopify online store through the integration of keywords in Google Ads, enhancing search engine visibility. Influencer Marketing: Managed collaborations with eco-friendly influencers in Singapore to promote the GreenDay marketplace. Green Marketing: Focused on marketplace design and social media to educate and promote sustainability. CRM: Managed GreenDay data for targeted email marketing and social media campaigns, with efficient tracking and analysis for data-driven strategies.

InterpalasAccounting Administrator

Aug. 2020 - Jun. 2021Responsible for managing payments and collections, as well as coordinating container bookings with shipping companies. Account Management: Supervision and handling of accounts payable/receivable for timely payment. Negotiation and Contracting: Negotiating rates and contracts with national and international freight agents, seeking the best terms for price and service.

AvonDemand Planner

Jun. 2015 - Dec. 2017Greater Buenos Aires, ArgentinaResponsible for forecasting Avon beauty product sales, based on positioning and pricing in brochures. Demand Forecasting: Analysis of historical data and trends to predict future demand, considering consumption patterns and preferences. Collaboration with Sales and Marketing: Integration with teams to align campaigns and product launches. Data Analysis: Continuous evaluation of sales, trends, and performance to refine forecasts.