Clara Masip - Founder & Content Specialist, Bob’s agency

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Work Background

Bob's agencyFounder | Lead Content Designer & Content Strategist

Jan. 2017Barcelona Area, Spainbobsagency.com | As founder and general manager of bilingual content agency, I manage a team of specialists to deliver high-quality content services including strategy, copywriting, UX writing and content design for a wide range of renowned companies including ISDIN, Grupo Pascual, Pronokal, Taxfix, Sheetgo, and more. We are mostly focused on strategic and product content in tech. I’m in charge of implementing, executing and overseeing efficient processes and content services to deliver results that are engaging, meet KPIs, metrics, and drive growth to our clients.

Booking.comFreelance Senior Content specialist

May. 2017 - Jan. 2022Spanish & English localization, UX writing, copywriting, translation, proofreading and QA.

MANGOSenior UX Writer | Content Designer

Sep. 2020 - Apr. 2021Barcelona y alrededores, EspañaI was the UX Writer for a new project that affected many touchpoints throughout the entire user journey, from ideation to launch, having to map out and anticipate scenarios, audit and design new content (chatbot, transactional emails, product pages, help, checkout, campaigns,…), write microcopy and overall UX writing, and conduct user testing.

Grey GroupDigital consultant

Nov. 2019 - Dec. 2019Content support for Black Friday Campaign for Melià Hotels

TransPerfectLocalization Specialist

Jan. 2017 - Oct. 2019Spanish and English copywriting, translation, proofreading and localisation for brands including GAP, MsMode, Pepsi and P&G

LionbridgeLocalization Specialist

Jan. 2017 - Oct. 2018Spanish/English UX writing and localization for Google

ALPADIA Language SchoolsContent Director

Mar. 2016 - Nov. 2016Barcelona Area, SpainIn charge of creating and managing all written and visual content around the brand: - UX copywriting in English, Spanish localization and SEO - Ensure content quality, proofread and coordinate all translation and localization procedures to multiple languages - Create language reference materials such as a glossary of terms and a style guide - UX/UI design - Online and offline graphic design

PleasepointContent manager

Aug. 2015 - Feb. 2016Barcelona Area, SpainResponsible for developing the voice for all aspects of the organization's online presence: - UX copywriting - Build content strategy - Coordinate web projects across departments working closely with the technical team to maintain site standards with regards to new development

eDreams ODIGEOUX Writer & Content Designer | Content Strategist

Mar. 2014 - Aug. 2015Barcelona Area, SpainAs part of the UX team, I was lead English content designer working hand in hand with both UX designers, product owners, marketing and developers. These were the main tasks: - Craft creative concepts and engaging content in English to be localised into other languages. - Localise content for Spanish markets. - Content management for English-speaking markets, Spain and Latam across different teams. - Manage and oversee all English content across all brands and platforms (desktop, tablet, mobile and apps), as well as track and fix content issues. - Build the content strategy and establish tone of voice and content guidelines, develop specific terminology for new features. Create and maintain language references such as terminology databases and style guides. -Work with Product, UX and Merchandising teams driving launch of new features in all brand’s websites. Collaborate with market stakeholders as well as Legal, PR/Social media and Customer Service teams to ensure quality and expectations. Participate in the new UI/UX design and innovation to improve usability. -Analyse content architecture based on customer psychology for all brands, provide a vision strategy and directions. -Editing of OneCMS, also collaborating with developers in constant improvements to increase speed and efficiency. In charge of giving CMS trainings across teams. - Advanced use of One CMS, HTML, JSON, JIRA, Google drive, Crowdin and OTTO.