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Work Background
Artifax SoftwareMarketing Manager
Dec. 2024Led the marketing function during a strategic organisational restructure, assuming full ownership of global marketing initiatives resulting in a £700K inbound revenue pipeline. Revamped the content strategy across social media, website, and email marketing, achieving a significant increase in lead generation and engagement metrics. Streamlined marketing operations and introduced data-driven insights through Google Analytics, improving campaign performance and ROI. Fostered cross-departmental collaboration to align marketing strategies with sales goals, contributing to accelerated pipeline velocity.
Artifax SoftwareHead of Sales and Marketing
Jan. 2023 - Dec. 2024Delivered a comprehensive sales and marketing strategy leading to SaaS revenue of £307K and services revenue of £570K in 2024. Managed and developed a team of four, coaching them to exceed KPIs and fostering a high-performance culture. Spearheaded innovative initiatives, including the implementation of AI-powered marketing tools, enhancing lead scoring and campaign personalisation. Acted as a key member of the Senior Leadership Team, driving the strategic direction of the company and shaping long-term growth plans. Designed buyer journey frameworks and persona-based messaging, improving conversion rates across digital touchpoints.
Artifax SoftwareMarketing Manager
Feb. 2022 - Jan. 2023
SYSPAL LtdMarketing Coordinator
May. 2015 - Feb. 2022Broseley, ShropshireActed as the senior marketing professional, managing marketing initiatives for five brands, leading to consistent year-on-year revenue growth. Developed and executed multi-channel marketing strategies, including global exhibitions (UK, Dubai, Dusseldorf), increasing international brand awareness. Led and mentored a team, promoting continuous learning and skill development. Managed a significant marketing budget, delivering effective campaigns while ensuring cost-efficiency. Enhanced online presence through website development and paid media, achieving improved website traffic and lead generation.
MANiFABMarketing Coordinator
May. 2015 - Feb. 2022
HYDRO PHYSIO LIMITEDMarketing
May. 2015 - Feb. 2022
Busch (UK) LimitedMarketing Co-ordinator
Feb. 2013 - May. 2015Telford, United KingdomIndependently managed UK marketing for a global organisation, aligning strategies with international brand guidelines. Delivered successful event management campaigns, strengthening relationships with key clients and partners. Implemented data-driven marketing initiatives, optimising social media, email, and content marketing channels to enhance engagement and conversions.
SabbaticalPalliative Care for Father
Aug. 2012 - Feb. 2013
MDRC Group LtdMarketing Manager
Jun. 2010 - Aug. 2012TelfordHeaded the Sales and Marketing team, setting objectives, allocating budgets, and driving significant growth in the e-commerce business. Launched SEO and digital optimisation projects, improving search rankings and online lead acquisition.
Rapid Climate Control LtdMarketing Executive
Jun. 2009 - Jun. 2010Oldbury, BirminghamDrove marketing strategy for five nationwide branches, contributing to a stronger market position and improved customer acquisition. Initiated and managed e-commerce solutions, boosting online sales channels and generating incremental revenue. Designed impactful sales collateral for the field sales force, enhancing sales enablement and customer engagement.
Cadbury plc.Account Manager
Jun. 2007 - Jun. 2009BournvilleLed POS creation for Cadbury stores and sales teams, managing up to 40 concurrent projects and ensuring timely and impactful delivery. Enhanced operational efficiency through improved project management and stakeholder engagement.
Chosen Communications LtdAccount Manager
Aug. 2003 - Jun. 2007Moseley, BirminghamManaged a major client account (Diageo), overseeing training programs, membership schemes, and promotional campaigns. Led the design and production of training and promotional materials, supporting customer retention and brand loyalty. Established a customer contact centre and database infrastructure, supporting client marketing activities and boosting campaign effectiveness.
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