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Work Background
Pacific Northwest BalletSenior Manager of Digital Experience
Sep. 2017Seattle, WA, United StatesAs the Senior Manager of Digital Experience at Pacific Northwest Ballet, I revamped the framework for website performance analysis to improve team collaboration and boost content performance. I also established a continuous iteration process for PNB.org that prioritized customer needs and data analysis, resulting in an enhanced customer journey. Furthermore, I optimized the content development process, which led to a 30% increase in SEO rankings and improved accessibility compliance through strategic planning and effective teamwork.
Sur La TableDigital Designer
Jan. 2017 - Sep. 2017Greater Seattle AreaAs a Digital Designer at Sur La Table, I worked closely with writers, buyers, and creative leadership to design and code marketing emails. I also kept up-to-date on catalog and signage designs to effectively adapt print designs for the digital space. My efforts contributed to maintaining a consistent brand image across all digital platforms.
Seattle MetGraphic Designer
Aug. 2016 - Dec. 2016Seattle, WashingtonAs a Graphic Designer at Seattle Met, I designed marketing and event materials for SagaCity publications. I conceptualized and created email, web, and print ads to drive audience development campaigns. Additionally, I redesigned layouts for The Met Pages and collaborated with different departments to develop engaging digital content.
Pacific Northwest BalletMarketing Coordinator
Oct. 2014 - Jun. 2016Greater Seattle AreaAs marketing Coordinator at Pacific Northwest Ballet, I spearheaded the development and execution of email marketing campaigns, which resulted in a 178% increase in email output and enhanced engagement rates. By collaborating with various departments, I successfully integrated messaging and expanded our reach to new audiences.
Remote Medical InternationalMarketing and Communications Associate
Jan. 2014 - Jan. 2014Greater Seattle AreaAs a Marketing and Communications Associate at Remote Medical International, I created and managed content for social media channels, tracked email newsletters, and provided design support for the sales team. I implemented SEO updates that led to a 16% increase in weekly web traffic within two months. Additionally, I established brand guidelines and launched international brand initiatives across the company.
Pacific Northwest BalletMarketing Intern
Jan. 2013 - Jan. 2013Greater Seattle Area
Theo ChocolateMarketing and Design Assistant
Jan. 2012 - Jan. 2014Greater Seattle AreaAs the Marketing and Design Assistant at Theo Chocolate, I designed email and sale sheet templates and revamped sales collateral to establish a cohesive brand. I also managed the launch of a new website, developed email marketing campaigns, managed social media accounts, and created inbound marketing plans.
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