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Work Background
DigitalinkersPractice Expert Data Analyst — Practice Leader
Jul. 2023Paris, Île-de-France, France๏ Manager d'une équipe de 4 consultants Data Analysts.
๏ Data Analyst / Analytics Eng intervenant auprès de nombreux clients (grands comptes).
Air FranceConsultant Web Data Analyst / Analytics Engineer
Jul. 2022 - Aug. 2023Paris, Île-de-France, FranceMes missions principales : ๏ Expert technique pour la migration vers Google Analytics 4
๏ Recette technique du tracking
๏ Spécifications techniques pour les développeurs
๏ Gestion de projet technique avec de nombreux stakeholders internes
๏ Formation de l'équipe en continu sur SQL, BigQuery et web analyse
๏ Mise en place d'un workflow de transformation de données (dbt, Github) pour les BI analysts Statut : freelance, régie.
Classic Fine FoodsGrowth Manager — Sales Ops
Sep. 2021 - Jun. 2022Full RemoteMes missions principales : ๏ Bras droit du Directeur Digital Groupe, support pour 5 filiales internationales
๏ Conseil, lancement de campagnes de prospection B2B automatisées (outbound growth marketing)
๏ Mise en place de Hubspot CRM dans 3 filiales (FR, UK, Hong Kong)
๏ Formation des équipes commerciales et marketing à HubSpot
๏ Conseil et formation en SEO, pour leurs équipes marketplaces
FreiberuflichFormateur Google Analytics • Google Tag Manager • Google Ads
Jun. 2021 - Dec. 2022Full Remote (France)๏ Été 2021 : 4 sessions de formation à distance, via Académiste.com (GA, GTM, Google Ads).
๏ Décembre 2022 : 2 jours de formation en présentiel pour 11 élèves du bootcamp DataBird (GA, GTM).
FreiberuflichConsultant Paid Acquisition • Facebook & Google Ads • Tracking & Analytics
Dec. 2019 - Jun. 2022Paris, Île-de-France, France➔ Marketing & Data | Facebook & Google Ads | Analytics | Automation ✅ Une trentaine de clients accompagnés, dont : ๏ Redefine Marketing Group (USA) : plusieurs audits Google Analytics, tracking plan (1 an)
๏ SmartFox : plan de tracking e-commerce (1 mois)
๏ Mentorshow : Google Analytics, Google Tag Manager, Enhanced ecommerce (2 mois)
๏ Narciso Rodriguez : plan de tracking, implémentation Floodlight (1 mois)
๏ Reed Expositions France : Google Ads (4 mois)
๏ Constellium : Google Tag Manager, plan de tracking (3 mois)
๏ Roule Raoule : conseil en stratégie digitale, acquisition B2C (1 an)
๏ Clinadent : Google Ads, plan de tracking (2 mois)
๏ Apyforme : Google Ads, e-commerce (3 mois)
๏ Antémed : Google Tag Manager (1 mois)
๏ CM Groupe : Google Analytics, Google Tag Manager (1 semaine)
๏ StanBio : Google Ads, e-commerce (4 mois)
๏ Superbon : Google Ads, e-commerce (4 mois)
๏ Crisp Language Coaching : Linkedin Ads, conseil en stratégie digitale (2 mois)
๏ Cosmic Junior : Facebook Ads, GTM, conseil en stratégie digital (1 mois) 👉 Plus d'info : https://www.malt.fr/profile/eliesgaillard1
OpenClassroomsGrowth & Conversion
Nov. 2018 - Sep. 2020Paris Area, France
OpenClassroomsGrowth Analyst
May. 2018 - Oct. 2018Paris Area, France
WingOperations Analyst
Feb. 2017 - Jul. 2017London, United KingdomWing is a new vision of logistics designed for the new economy. Our goal is to become the most advanced logistics solution for e-commerce. We plan to expand to the largest cities in Europe to strengthen our leadership position.
OppiziCity Manager - Melbourne
Jul. 2016 - Dec. 2016Melbourne, AustraliaWe are an activation company for start-ups. Uber, Nakedwines, Deliveroo and HelloFresh have already outsourced their flyers' design, distribution and tracking to us. They all have great results. What about you? For 6 months, I was in charge of Oppizi's branch in Melbourne. I managed 100% of the operational side of this company to serve our clients, among which Uber and HelloFresh. KEY RESPONSABILITIES
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
City Manager
★ In charge of the print marketing campaigns of HelloFresh, Naked Wines, PetCircle and Uber in the city of Melbourne
★ Manage a team of 15-20 Brand Promoters (training, appraisal, workload distribution)
★ Recruiting: conduct 3 interview sessions per week Operations/Field Manager
★ Organisation of the campaigns: rosters, daily field checking, storage and supply management
★ Data analysis
★ Weekly reporting to our clients (HelloFresh, Naked Wines, PetCircle, Uber) KEY ACHIEVEMENTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
City Manager
✔ Successfully managed the print marketing campaigns of HelloFresh, Naked Wines, PetCircle and Uber in the city of Melbourne
✔ Recruited 100+ people (high turnover) and successfully managed my team of 20 employees
✔ Generated an average 200 hours of flyers distribution per week (50h HelloFresh, 50h Naked Wines, 100h Uber)
✔ Generated a $30,000 monthly turnover For each client
✔ HelloFresh: average $250 CAC (cost of acquisition), 15+ acquisitions per month
✔ Naked Wines: average $40 CAC, 30+ acquisitions per month
✔ Uber: average $20 CPS (cost per signup), $30 CPFT (cost per first trip), 500+ acquisitions per month
Lilo.orgBusiness Developer & Community Manager
Jun. 2015 - Jul. 2015Paris, Île-de-France, FranceKEY RESPONSABILITIES
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
Business developer:
★ Screen potential new partners to develop Lilo’s community in France
★ Review and correct Lilo’s website, in partnership with the technical team
★ Help organize a marketing evening event Community manager:
★ Create a Facebook video campaign
★ Manage customer relationships through help desk platform
★ Make sure customers' queries are dealt with, report to CEO and technical team KEY ACHIEVEMENTS
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
✔ Contributed to the growth of the start-up’s community, from 10,000 to 15,000 users
✔ Provided Lilo's CEO with a 500+ names list of potential partners in France
✔ Created a social media video to promote Lilo’s brand image and Lilo’s Facebook page ✎ Referee: Clément Le Bras, Founder & CEO - clement@uselilo.org
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