Carol Lim - Marketing Manager, Ipp Financial Advisors

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Singapore

Work Background

IPP Financial AdvisersWealth Management Consultant and Retirement Specialist

Sep. 2023Singapore · HybridBuild your freedom fund with strategies to retire yourself 10 - 15 years earlier to live life on your own terms. Start today. Contact me for a non-obligation consultation and your future self will thank you for taking action.

IPP Financial AdvisersWealth Management Consultant

Aug. 2023Singapore · HybridRetirement Planning, Wealth Accumulation, Income Generation. On a personal mission to retire 100 affluent individuals 10 - 15 years earlier by finding you the best retirement plan to complement your CPF Life.

Canon Singapore Pte LtdSenior Consultant (Regional Corporate and Digital Communications Centre)

Jan. 2020 - Nov. 2023Singapore• Strategized roadmap for e-commerce implementation and management in Asia to expand the sales channel. • Achieved economies of scale by consolidating marketing stacks, saving the company 30% operating costs. • Facilitating global single sign-on rollout in the region to manage all digital assets and customer data.. • Oversee social media management and branding across more than 50 digital assets in the region • Leading the organization towards ESG strategies and sustainability communications.

Canon Singapore Pte LtdHead of Product Marketing, eCommerce and Digital Marketing (Singapore Ops)

Oct. 2014 - Dec. 2019Singapore• Execution of go-to-market and strategic marketing plans through every stage of the funnel, leading the collaborative efforts of stakeholders, matrix teams and workstreams for both B2B and B2C business with a team of six. • Achieved number one laser printer brand for seven consecutive years since 2015 and number one inkjet printer brand for 15 consecutive years since 2007. Top marketshare for camera units sold since 2016. • Initiated Canon's digital transformation with the launch of Canon's eCommerce channel in October 2015 and managed full operations including sales, fulfillment, call centre management, that generated 20% YOY incremental sales. • Strategised marketing campaigns with optimisation of paid, owned, earned, shared media assets and leverage signature events like Canon photo Marathon and Think Big Leadership convention. • Removed silos and analysed data with business intelligence capabilities with Tableau for understanding customer journeys in 2018 and driving growth hacking through CRM and customer segmentation. • Managed flagship customer engagement programmes include bi-annual Think Big Leadership Symposiums and the annual Canon Photo Marathon.

Canon Singapore Pte LtdHead of Marketing Communications (Canon South and Southeast Asia HQ)

Jul. 2007 - Oct. 2014Singapore• Lead integrated marketing communications direction across 10 brands and 18 markets in Asia. • Managed multi-million-dollar regional marketing budgets, created cutting-edge ATL/BTL marketing assets, optimised regional media buys including SEO/SEM and omnichannel media partnerships. Awards and accolades for campaigns and TVCs - too many to mention. • Performed regional marketing research and focus group studies to identify new segments pivotal to actionable insights to expand total addressable market. • Rolled out 150 Canon Image Square Concept Store footprint in Asia.

Mediacorp Pte LtdEditor

Jan. 2000 - Dec. 2007-• Executed the editorial direction and content strategy for Asian Diver circulated in over 30 counties. • Managed the budget, a team of journalist and creative staff and 45 freelance photographers and writers. • Promoted the magazine in trade shows in Diving Equipment and Marketing Association (Vegas and Houston USA), Marine Dive Fair (Japan) and Antibes Show (France). • Product development to deliver tourism paraphernalia for several tourism promotion boards and spun off new titles: Asian Diver Annual, Asian Diver Collections and other profitable products, books and merchandise for incremental sales. • Webmaster and forum moderator for Asiandiver.com • Covered story published in Today newspapers featuring Khoo Swee Chiow for the longest dive on scuba in 2006.