Canon Singapore Pte LtdHead of Product Marketing, eCommerce and Digital Marketing (Singapore Ops)
Oct. 2014 - Dec. 2019Singapore• Execution of go-to-market and strategic marketing plans through every stage of the funnel, leading the collaborative efforts of stakeholders, matrix teams and workstreams for both B2B and B2C business with a team of six. • Achieved number one laser printer brand for seven consecutive years since 2015 and number one inkjet printer brand for 15 consecutive years since 2007. Top marketshare for camera units sold since 2016. • Initiated Canon's digital transformation with the launch of Canon's eCommerce channel in October 2015 and managed full operations including sales, fulfillment, call centre management, that generated 20% YOY incremental sales.
• Strategised marketing campaigns with optimisation of paid, owned, earned, shared media assets and leverage signature events like Canon photo Marathon and Think Big Leadership convention. • Removed silos and analysed data with business intelligence capabilities with Tableau for understanding customer journeys in 2018 and driving growth hacking through CRM and customer segmentation.
• Managed flagship customer engagement programmes include bi-annual Think Big Leadership Symposiums and the annual Canon Photo Marathon.