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Network Power<100 people
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Marketing
Geos
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Singapore
Work Background
Deeptech TimesCo-founder, Publishing Director and Managing Editor
Jun. 2022SingaporeAI, blockchain, decentralisation, metaverse, robotics, space tech, quantum computing and Web3 – these are among the group of deep technologies that are imminent on the horizon and inextricably entwined with all the activities of business and organisations. As the pace of technology change increases, enterprises and business leaders will have to grasp the options offered for their continued financial health and relevance. This is by no means easy. New technologies are challenging to understand and even more painful to adopt and deploy successfully. We founded Deeptech Times to offer enterprises, business leaders and policy makers a lens through which they can better understand the progress of these technologies and their consequent issues so that they can make informed decisions. Our lens will particularly zoom in on Asia Pacific where the inventions and innovations and their deployment are occurring rapidly too.
AUTONOMYFounder and Managing Director
May. 2019SingaporeFounder and managing director of Autonomy, a next-generation PR consulting and marketing services firm dedicated to helping enterprises and brands build out and articulate their innovation value proposition for impact and success in today’s disruptive business environment. Autonomy was founded upon the belief that every business in the 21st century is innately powered by technology, and they all have an innovation story to tell. That sets the foundation for Autonomy and how we design our service and solution offerings. By combining traditional, senior-led consulting methods with advanced marketing technology innovations, we help our clients glean intelligence and insights quickly, and create purpose-driven, targeted and measurable marketing and communications campaigns for competitive advantage.
ArchetypeSenior Consultant
Jun. 2018 - Feb. 2019SingaporeProvided strategic counsel and led day-to-day client servicing across a portfolio of enterprise technology and corporate accounts
Weber ShandwickVice President, Client Experience - Technology Practice Lead
Sep. 2017 - May. 2018Singapore• Led the technology PR practice of global PR firm Weber Shandwick in Singapore; managed a team of communications consultants for high-quality output on a day-to-day basis
• Provided strategic counsel, planned and implemented multi-market integrated PR and communications programmes for blue-chip technology clients across various technology spaces including telecommunications, data centre networking, cloud computing, automation, cybersecurity, communication networks and power management.
• Provided C-level counsel on key message strategy, media and analyst engagement, as well as internal and external communications strategies and programmes
Red Havas USCo-founder (Siren) and Client Services Director
Jan. 2010 - Sep. 2017SingaporeSenior client relationship development, strategic counsel and regional communications management for clients across multiple sectors, including corporate, technology, government and wellness; new business development and P&L responsibilities; co-founder of Siren Communication in 2010 which was acquired by Havas Worldwide in 2011, and rebranded as Red Havas. • Led all client servicing across various practice groups – Technology, corporate and government
• Day-to-day project team supervision to ensure high quality output and deliverables
• Provided strategic counsel, formulate PR and communications strategies, and led communications programme executions for infocomm technology clients in Singapore and across Asia Pacific. These clients included Brocade, Capillary Technologies, Sophos, NCR Corporation, Silver Peak, Infocomm Media Development Authority of Singapore (IMDA)(Projects), Singapore IT Standards Committee (ITSC), Singapore Computer Society (SCS), and more.
• Staff training and mentoring
• Planned and implemented executive communications for CEO visits in Singapore and across Asia Pacific
• Developed strategic messaging and communications frameworks to help position clients as thought leaders and champions in their respective fields
• Media relations – managed target media and journalists to place high-level news and feature stories that are effective in shaping perceptions and public opinion (issue and reputation management)
• Analyst relations – worked closely with industry analysts including IDC, Gartner, Frost & Sullivan to anticipate infocomm industry trends, and on periodic industry tracker reports on behalf of infocomm technology clients such as Brocade and Sophos
• Developed and implemented internal communications strategies and programmes (townhalls, all-hands meetings, podcasts, newsletters) for engaging internal stakeholders and communicating change on behalf of clients across their organisations
MSLGROUPTechnology PR Lead for APAC, Digital Leader for Southeast Asia
Oct. 2006 - Dec. 2009SingaporeLed the regional technology and digital practices at MSL Singapore, providing strategic counsel and managing regional media outreach and digital PR programmes to clients mainly in the corporate and high tech sectors; new business development. - Established and led the Southeast Asia technology practice at MSLGROUP Asia
- Won new technology businesses - Red Hat Asia-Pacific, Sophos, i-mate, AEG Power Solutions, Bridgewater Systems and NCR Corporation
- Provided strategic counsel and managed regional communications programmes to clients across the enterprise technology, banking and finance, consumer electronics, wellness and corporate sectors
- Instrumental in growing the Singapore office significantly from just 3 staff in 2006 to over 15 consultants in 2009
- Appointed as digital lead for Southeast Asia. Developed service offerings, pricing guide, evaluation and measurement methodologies. Instrumental in cementing strategic partnerships with industry players including Brandtology and Vocanic
- Digital account wins included Coca-Cola Pacific and P&G
- Trained and equipped internal consultants with social media and digital PR skills
TACT Public RelationsFounder and Chief Publicist
Feb. 2006 - Oct. 2006SingaporeFounder of TACT Public Relations - Handled the publicity for iX Conference 2006, Asia's premier ICT event organised by Singapore infocomm Technology Federation (SiTF); other clients include Red Hat Asia Pacific and Trend Micro
McCorkell & AssociatesPublic Relations Manager
Sep. 2002 - Jan. 2006SingaporeProvided PR and strategic communications counselling to blue chip IT clients at a Sydney-based marketing communications agency; won new PR accounts and executed many successful local and regional PR campaigns for clients including BenQ Southeast Asia, KDDI Singapore, Vanco Asia Pacific, Quest – J.D. Edwards Users Group, Thomson Prometric, Trend Micro and more
Kapient (S) Pte Ltd (spin-off from KPMG Singapore)Marcom Executive
Jan. 2000 - Dec. 2002SingaporeIn-house PR, marketing communications and brand management role; managed both internal and external communications including media outreach, employee communications, and management of PR and advertising agencies - Hill+Knowlton, JWT and Ogilvy & Mather.
Asia PR Werkz Pte LtdPR Executive
Jan. 1998 - Dec. 2000SingaporeHandled media relations, customer reference programme and content development for Compaq Computers, Cisco Systems, Intuit, Macromedia and Atos Origin.
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