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Work Background
President/Integrator
C CASA Restaurant GroupPresident/Integrator
Mar. 2017 - Aug. 2023Napa, California · Hybrid- Drove the business plan creation and strategic re-development of a heritage, 100% gluten free, Napa Valley concept, anchored in superior quality, healthfulness and sustainability - Drove the growth and daily management of a 4 location, multi concept restaurant company - Responsible for NRO’s, Branding, CRM, Marketing, Menu Design and Costing, Restaurant and Central Commissary Operations, IT, Purchasing, Inventory Management, Digital Merchandising and Business Intelligence - Created business intelligence, infrastructure, SOP’s and new marketing strategies driving 400% revenue growth - Executed: new Enterprise POS Platform, Delivery/Delivery Aggregation, Online Ordering, Inventory Management, NRO Design/Project Management, Budgeting and Labor Modeling - Oversaw the Team growth from 20 to 100+ - Full P&L responsibility
Divisional Merchandise Manager
Bed Bath & BeyondDivisional Merchandise Manager
Feb. 2015 - Mar. 2017Union, NJ · On-site- Created and implemented a ground-up rebuild for a multi concept, 160M Gourmet and Mass Food business - Introduced to better support the niche food business: assortment planning, product development, forecasting, fixturing/merchandising, business intelligence, foreign sourcing, QA and supporting logistics - Led a team of 20+ across 5 departments
Principal
Stratton Advisors: Premium Retail and Fine Food ConsultingPrincipal
Apr. 2010 - Feb. 2015Denver, Colorado Area- Offered B&M, Catalog and E-comm consulting services to small-middle market Retailers/Wholesalers - Specialized in innovative Private Brand Development, encompassing Design/Development, Branding, Marketing, Merchandising and Sourcing strategies
Senior Vice President, GMM
IndigoSenior Vice President, GMM
Jan. 2009 - Apr. 2010Toronto, Canada · On-site- Drove the merchandising direction, product development and selection, strategy, purchasing, marketing, allocations and in-store execution of a 105M retail and online division - Generated 15M in additional revenue, 9M in additional net contribution, reduced divisional markdowns by 40% and increased inventory turns, in 5 months - Directed the re-fixturing, re-design and re-merchandising of 260 stores creating a 60% net increase in linear footage - Led a team of 30+ persons across 7 departments
Senior Vice President, GMM
CHEFS CatalogSenior Vice President, GMM
Aug. 2005 - Jan. 2008Colorado Springs and San Francisco · On-site- Created assortment planning, product development, forecasting, purchasing, multiple sales driving initiatives, merchandise reporting, international sourcing networks, QA and new logistics operations - Directed the ground-up re-merchandising and redesign of a 60M, 84-124 page catalog including a 60%-to-total assortment turnover within 12 months - Led a team of 18+ across 6 departments - P&L responsibility
Vice President/DMM
Williams-Sonoma, Inc.Vice President/DMM
Jul. 2000 - Aug. 2005San Francisco, Ca.- Drove the strategic and business development, product design/development and brand management of a 300M Retail division - Oversaw 10 Retail departments: Core and Seasonal Foods, Furniture, Outdoor, Bakeware, Cutlery, Cookbooks, Cooks Tools, Electrics and Housewares - Achieved record, divisional revenue/margin growth, 2001-2005 - Grew with the company from 220M to 3.5B - Led a team of 45+ across 6 departments - Divisional P&L Accountability
Senior Buyer
Williams-Sonoma, Inc.Senior Buyer
Jul. 1998 - Jul. 2000San Francisco Bay AreaSkills: Multi-Unit Management · Food · Brand Development · Merchandising · Pricing · Leadership Development · Inventory Control · Menu Engineering · Business Development · Brand Management · Sales · Business Strategy · Cross-functional Team Leadership · Forecasting · Trend · Retail · E-commerce · Budgeting · Strategic Planning · Merchandise Planning · Private Label · Performance Management · Driving Results · Start-ups · Executive Management · Purchasing · Product Development · Competitive Analysis · Trend Analysis · Operations Management · Menu Development · Marketing · Multi-channel Retail · Assortment · Visual Merchandising · Inventory Management · Marketing Strategy · Process Improvement · Project Management · Revenue Management · Consumer Products · Pre-opening · Guest Experience · Leadership · Profit · Sourcing · Hospitality Management
Buyer
Williams-Sonoma, Inc.Buyer
Jan. 1997 - Jul. 1998San Francisco Bay AreaSkills: Multi-Unit Management · Food · Brand Development · Merchandising · Pricing · Leadership Development · Inventory Control · Menu Engineering · Business Development · Brand Management · Sales · Business Strategy · Cross-functional Team Leadership · Forecasting · Trend · Retail · E-commerce · Budgeting · Strategic Planning · Merchandise Planning · Private Label · Performance Management · Driving Results · Start-ups · Purchasing · Product Development · Competitive Analysis · Trend Analysis · Operations Management · Menu Development · Marketing · Multi-channel Retail · Assortment · Visual Merchandising · Inventory Management · Marketing Strategy · Process Improvement · Project Management · Revenue Management · Consumer Products · Pre-opening · Guest Experience · Leadership · Profit · Sourcing · Hospitality Management
Associate Buyer
Williams-Sonoma, Inc.Associate Buyer
Apr. 1996 - Jan. 1997San Francisco Bay AreaSkills: Multi-Unit Management · Food · Brand Development · Merchandising · Pricing · Inventory Control · Menu Engineering · Business Development · Brand Management · Sales · Business Strategy · Forecasting · Trend · Retail · Budgeting · Strategic Planning · Merchandise Planning · Private Label · Driving Results · Start-ups · Purchasing · Product Development · Competitive Analysis · Trend Analysis · Operations Management · Menu Development · Marketing · Multi-channel Retail · Assortment · Visual Merchandising · Inventory Management · Marketing Strategy · Process Improvement · Project Management · Revenue Management · Consumer Products · Pre-opening · Guest Experience · Profit · Sourcing · Hospitality Management
Assistant Buyer
Williams-Sonoma, Inc.Assistant Buyer
Jul. 1993 - Apr. 1996San Francisco Bay AreaSkills: Food · Brand Development · Merchandising · Pricing · Inventory Control · Business Development · Brand Management · Sales · Forecasting · Merchandise Planning · Private Label · Driving Results · Purchasing · Product Development · Competitive Analysis · Assortment · Inventory Management · Process Improvement · Project Management · Revenue Management · Pre-opening · Guest Experience · Profit · Sourcing · Hospitality Management

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