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Work Background
MyDatAgentProduct Advisor
Nov. 2024São Paulo, BrazilAdvising about product features and innovation based on the midia market
4ADSConsult & BU director Media Partner
May. 2024São Paulo, BrasilWe started building a project with great potential, with the largest financial service channel in the national market, Serasa and Serasa Experian, channels with broad access for consumers and companies, with more than 30 million unique users per month, more than 134 million monthly page views, all segmented with exclusive audiences. In the category of financial news channels, we are the largest player in the market and in the category of financial services channels, we are the 3 largest website in Brazil. An audience shows the quality and potential of brands advertising on Serasa channels. A brand with credibility, integrity and competence that interacts with millions of Brazilians every day. Bringing business opportunities to advertisers, possibilities of special formats, Brand content with a team of specialized journalists, events for the market and lots and lots of relationships between the brand and the consumer. Serasa launches, through the 4ads team, a portfolio of commercial opportunities for the national market and with regional possibilities and B2c and B2B businesses, web and InApp access. Access: https://serasa.com.br/ https://empresas.serasaexperian.com.br/ *audience measured by Comscore and Similarweb. Skills: process and product development, strategic and tactical planning, implementation and negotiation of opportunities, conceptualization of special projects, analysis and suggestions for improvements in programmatic media (PMP, PD and PG) construction of water fall within the inventory and search for strategic partnerships , as well as the possibility of digital branding.
NiroohCEO Consult
May. 2024São Paulo, BrazilThe market for programmatic media in DOOH (digital out of home) emerges, with dynamic growth estimated according to specialized websites, both national and international. Programmatic media, the model for buying and selling media inventory, requires an arbitrator and, like all arbitrators, must be independent. That's why we launched the first header bidding with RTB 2.0 technology, 100% independent and manufactured in Brazil, to contribute to the DOOH market and publishers, controlling the value of the offer, the advertiser's category and the brands. We help editors to receive the best proposal for their inventory, through system integration between DSP, SSP and CMS. For DSP, we improve the use of editor slots, integrating 100% of slots, distributing programmatic media wherever there is space, filling spaces that are actually inactive, instead of carrying out horizontal integration, allowing solo delivery al "slot". "integrated. Visit our website: https://nirooh.com.br Skills: Project insights, growth, planning, market relationship, strategy and alliances and analysis of market possibilities, negotiation and knowledge of the market and the Adtech and martech ecosystem.
Ágape CáritaHead of Marketing
Sep. 2023Limeira, São Paulo, Brasil
NiroohMembro do conselho executivo
Jun. 2022São Paulo, Brasil
AD3Plus AcademyFundor & Instructor
May. 2022 - Aug. 2024São Paulo, BrasilOn my idea of shareing knowloedge, after 27 years working on the indrustie of media and marketing, I've deccided to open the AD3Plus Academy, were we are going to update with the most newrest technology on the programmatic media and data ecosystem, to hel not only clients and partners, but also anyone who is interested of understand and join this market.
MetaRouterSouth America Reseller
Sep. 2021 - Aug. 2024São Paulo, BrazilJust because you implement a media platform tag, it means it needs to know everything that is happening on your digital properties. Have you ever thought that she can use this to manipulate your "bid", to direct your results, actually looking at her financial results. The Algorithm aims to improve performance, but the performance of the technology itself must also generate revenue. With this in mind, the Metarouter team developed a tag manager, which controls the transit of data between pixels so that publishers can be sure that their 1st party data is only theirs and that their audience or the result of their investment in performance media will not be manipulated by other interests. The maximum that the platform knows how to sell its product and brand better than the owner and creator himself, can no longer become a reality but an experience of continuous improvement. Overcoming tests and results, e-commerce companies from the US, UK and EMEA are exceeding results and expectations. Understand this technology and how we can contribute to its growth.
bettrAdsInvestment Advisor
Apr. 2020 - Apr. 2025São Paulo, BrasilGenerative AI and GPD Chat are the talk of the town. Technology and innovation are part of the main publications on the market in whatever direction we look. During this time, I had the opportunity to meet the BettrAds team, who, using the most innovative technology available, created a tool to generate insights and intelligence by consulting campaigns on Google, Meta, Xandr and other platforms to improve performance and deliver real value to such as agencies and advertisers. Being a consultant on such an innovative project brought a lot of value, a lot of personal and cultural experience to other projects, possibilities and opportunities for creating digital transformation. Always looking at the market and the opportunities that arise 10 years from now and at the same time, talking about what could be a growth opportunity for the company. Want to understand more about how this technology can contribute to improving performance on the media and data management fronts, especially programmatic. Visit the website and speak to the BettrAds team of experts
Ágape CáritaCo-Founder
Jun. 2019Limeira, São Paulo, BrazilThe desire to help is part of our existence, many people don't help because they don't know where or how to start. All charity begins with a simple act of altruism. With the thought of contributing to a better world, not only for yourself, but also for others. That's why we launched the first app that helps people map who they help, who they need help with. The AC2u app is available on the Apple Store and Google Play Store for free download, where each user can help in any way they can. Whether signaling a person, a family, in a situation of need, on the street or in precarious areas, updating with the location or needs. For those who want to help, we created a map, with the location of people in need, as well as their needs, so that others who have clothes, food, medicine, or any other type of charity, can find it quickly. For retail, we are transforming charity into currency, you can register your store with a cashback donation option and with this people can help and generate retail discounts. So download the AC2u app, create an account and start helping. Agape Carita
LotameBrazil Reseller
Sep. 2015 - Aug. 2024São Paulo, BrasilOne of the most innovation and awared data platforms in the world. Working for AD3Plus clientes since 2014. We begin to resell this Adtech and martech company for marketers and brands in Brazil. Help implement, training team and sometimes help to create business model and speech for some publishers.
FitMedia Brand Digital MediaCMO
Feb. 2014 - Apr. 2020Rua Abilio Sorez, 230 - cj 91, Paraiso / SPStructuring and adjustment processes with Online partners ( vertical sites) analysis and planning for increased audience
partners Planning channels and structuring of projects and business plans, Training Online universe (media deliveries, result analysis, opec ) Implementation of Google DFP Tools , OpenX , DSP, SSP , Comscore , GA Strategic alignment , audience analysis, tools and implementation of display formats banners , marketing strategy and product development with partners and service to agencies and clients. Marketing planning and internal and external processes.
Grupo RIC Santa CatarinaConsulting
Sep. 2012 - Dec. 2012Florianópolis Area, BrazilStructuring and adjustment processes with Online Review partners and planning to increase audience RicMais channels , NDonline , SC Destination and project planning and structuring business plans, projects developer and staff training in Online universe (media deliveries, result analysis, opec ) Implementation of Google DFP Tools , OpenX , DSP, SSP , Comscore , GA strategic alignment , audience analysis , tools and implementation of display formats banners , marketing strategy and product development with partners and service to agencies and clients. Marketing planning and internal and external processes.
Progression - Gestão de AtletasFounder/ Partner
Jun. 2012 - Dec. 2013São José, Santa Catarina - BrasilStartup founded in 2012. Focused on athletes management within football clubs , generating reports , scout
technical and facility data and information for renegotiations of the athletes passes. In addition to a product aimed at the world of gyms and personal trainers , a comprehensive tool for monitoring clients / athletes , and ready graphs and training , professionals can generate physical data and evaluations.
Propague ComunicaçãoConsulting/ Planner online media in Propague
Nov. 2010 - Nov. 2011Florianópolis Area, BrazilConstruction, structuring and implementation team and core online accounts (media, service and creation) . Planning strategic online campaigns , negotiation and media buying with portals, vertical sites and social networks, monitoring, tracking and analysis of campaigns.
Workflow implementation with the creation on and off .
Business model of implementation in the purchase of sponsored links for customers. Accounts met Bunge ( mayonnaise salad ) , College
Santa Catarina , Senior System, Portinari Ceramics, Costão do Santinho
Papolog Holding S.L.Sales Consulting
Jan. 2010 - Apr. 2010São Paulo Area, BrazilConsulting for the Sales Plan.
Workflow, implementing sale processing, create Marketing projects.
Market analise, open new market and Pipeline analise.
Adtree inteligência DigitalCO-Founder/ CEO
Jun. 2009 - Jun. 2023São Paulo e Região, BrasilAdtree Holding Project it begin with the consulting digital marketing and media buying ideia, that grow to an affiliate group, than to a trade desk company, than a media buying company, for all kinds of clients and agencia. Than it became part of Ad3Plus group, that owns Fitmedia Company (a Programmatic media platform), Adtrue a Meetrics reseller for Latam, BeData a reseller e support for Lotame in the Brazil Market, and Neuron a BI service, for companies that need help on this area. In 2019 open our 1st office in USA, working with some brands and agencies, now offer the same service that AD3Plus offer in Brazil market, for USA clients.
EstácioMarketing Digital MBA Professor
Jun. 2009 - Dec. 2012Florianópolis, Santa Catarina, Brasil
Qualé DigitalFounder/ XPartner
Jun. 2009 - Jul. 2010Florianópolis Area, BrazilStrategic planning and activation of online campaigns team workflow structuring and analysis social media management Clients served , Unisul Virtual Ceramics and Portobello . Online media buying and results analysis.
Seeking partnerships with traditional advertising agencies.
Sales Consultant in Papolog Holding S.L.
Ad3PLusCEO
Jan. 2009 - Sep. 2023São PauloI've started the company in 2009, as a consult for digital media planning, for buyers and sellers. Made some projects for publishers on the structure and audience growth. This business grow to a partnership and eventually became a media business for marketers/ brands and agencies. Also on the Adtech and Martech market became reseller for some of the most global awared platforms in digital mídia and data.
Grupo RBSExecutive
Sep. 2006 - May. 2009Florianópolis Area, BrazilExecutive Journal of Auditors Diario de Santa Catarina , for clients and agencies of the Executive Florianópolis
of the Online Channels accounts for clients and agencies of Santa Catarina Development projects proposals Analysis of sitting in Webtrends and GA .
Market opening in the state as well as training of regional and internal processes sales for media delivery Adserver .
Pipeline Commercial Follow launches and commercial training of SC sites : diario.com.br ,
santa.com.br , anoticia.com.br , vidafeminina.com.br , obaoba.com.br , guiadasemana.com.br ,
MerckTrainee
Jan. 2003 - Dec. 2004São Paulo Area, BrazilAnalysis and site content management MSDonline.com.br update content online Merck Manual
Project launch nossomedico.com.br
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