Brittany Benson - Marketing, The Branding Bar

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

🗿100%

Geos

🇺🇸100%

United States

Work Background

The Branding BarChief Marketing Officer/ Brand Manager

Jan. 2018Greater Atlanta Area · RemoteI spearhead brand management and strategy, infusing our operations with innovative communication and social media marketing tactics. My role encompasses nurturing client partnerships, enhancing our brand's market presence, and driving creative and marketing strategies. lead with a vision that elevates our team's performance, ensuring our reputation shines in every interaction. From orchestrating promotional events to overseeing digital campaigns, I'm commitment to advancing our brand's influence and fostering client relationships through partnerships, campaigns, and strategy.

Atlanta Life Insurance CompanyMarketing Director

Jun. 2017 - Nov. 2018Atlanta, Georgia, United StatesI was responsible for developing and executing marketing campaigns and programs to increase brand awareness, generate leads, and drive sales. I planned and executed events, devised and deployed online marketing plans, and coordinated with creative teams to generate dynamic marketing content and communication tools for promotional campaigns. In addition, I spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base. I oversaw the preparation of marketing copy, images, videos, emails, and other collateral, as well as recruited and hired experienced contractors to complete projects on time and within budget requirements. I also collaborated with upper management to implement continuous improvements and exceed team goals.

dentsuNew Business Development Consultant

Nov. 2016 - May. 2017

VoAPPs, IncMarketing Manager / Business Development Lead

Oct. 2013 - Dec. 2014greater atlanta area• Developed new client relationships by introducing technology to over 300+ CEO’s and upper management teams in the finance and collection agency industry across the USA through email campaigns and cold calling. • Qualified 85% of new leads and prospects for sales team leading to $90,000 in revenue. • Sought out industry trade shows and events for Founder and CEO to attend, network, and speak. • Created and managed cadenced email campaigns to support business development strategy.

Habitat for Humanity InternationalDigital Marketing Manager, Brand Manager

Nov. 2011 - Nov. 2013Greater Atlanta Area Partnered with the directors of “Habitat ReStore” a chain of stores across the USA that take donated household items from the public in return the proceeds go towards building Habitat homes in the local community. • Conceived idea to have an official “Restore” blog, focused on DIY projects and home improvement. • Developed the design, layout, and functionality of blog with in-house design team. • Gathered content by finding contributing writers and stories from store managers and supporters. • Created a sustainable editorial calendar to be used for gathering blog content from contributing writers, Habitat Restore affiliates, donors, and volunteers.

Habitat for Humanity InternationalCommunications Strategist for HFHI AmeriCorp Alumni Program

Nov. 2011 - Nov. 2013Greater Atlanta Area• Launched new program to garner past Americorp members that served at Habitat for Humanity locations globally. • Developed a 2-3 year communication plan for the 10 founding chapter presidents to be used as a guideline for all in house marketing efforts. • Created and managed social media channels for alumni to stay up to date about chapter events, and job openings. • Created a sustainability tool kit for program, which included brand identity policies, manuals, and marketing resources. • Managed PR communications for events on the national and local chapter level to spread word about association.

Delanor Kemper & AssociatesDigital Marketing Manager, Business Development

Feb. 2010 - Nov. 2011Greater Atlanta AreaDetermined the demand for services compared our competitors to identify potential customers/clients. Helped develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

ViacomProduction Assistant- Sirens Media

Jun. 2009 - Jun. 2009New JeresyReal Housewives of NJ Assisted cast and the crew, issuing schedules, dealing with travel and accommodation bookings.

Radio OneMarketing and Promotions Intern

Apr. 2008 - Apr. 2008Raleigh-Durham, North Carolina AreaI assisted in planning and organizing events, contest fulfillment, listener interaction,website development, driving station vehicles ,on-site execution, and general office duties.

Bunim Murray ProductionsAssistant to Casting Director

Mar. 2008 - Mar. 2008Read scripts and collaborated with producers, directors and writers to create breakdown notices, which are brief descriptions of the physical attributes, skills and experience for selecting cast.

Black Entertainment TelevisionProduction Intern

May. 2007 - Jul. 2007Greater New York City AreaAssisted with pre-production and location research, working behind the scenes on various television shoots, and assisting with logs and transcriptions for post-production.

CW TelevisionCorrespondent- Brandnewz

Sep. 2006 - Dec. 2007Raleigh-Durham, North Carolina AreaResponsible for keeping public informed through television broadcasts that I considered newsworthy. I also covered community news and events, or news stories from around the world.