Atlanta Life Insurance CompanyMarketing Director
Jun. 2017 - Nov. 2018Atlanta, Georgia, United StatesI was responsible for developing and executing marketing campaigns and programs to increase brand awareness, generate leads, and drive sales. I planned and executed events, devised and deployed online marketing plans, and coordinated with creative teams to generate dynamic marketing content and communication tools for promotional campaigns. In addition, I spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base. I oversaw the preparation of marketing copy, images, videos, emails, and other collateral, as well as recruited and hired experienced contractors to complete projects on time and within budget requirements. I also collaborated with upper management to implement continuous improvements and exceed team goals.