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Network Power<100 people
Roles
🔥100%
Startup Founder
✨100%
Business Owner
💸60%
Marketing
Geos
🇨🇿20%
Czechia
🇩🇪20%
Germany
🇬🇧20%
United Kingdom
Work Background
StartupCMOFounder
Mar. 2025United States, PortsmouthI help ambitious founders and CEOs of SaaS and B2B startups, scaleups clarify their vision, untangle their messaging, and turn their complex ideas into clear brand positioning and powerful and engaging marketing and product strategy.
I specialize in brand messaging, market positioning and differentiation, user journey and product UX, demand generation, go-to-market strategies and aligning marketing with sales to drive revenue growth for startups. I thrive at the intersection of strategy, creativity, product and data – ensuring marketing efforts translate into tangible business outcomes.
I bring:
– A unique ability to unscramble complex ideas and synthesize them into a clear strategic roadmap.
– A keen understanding of brand messaging, positioning and differentiation.
– A strategic focus on aligning marketing with sales to drive revenue growth.
– Experience leveraging automation, content, and AI to fuel business growth.
– Expertise designing seamless user journeys and intuitive product UX the boosts user uptake and retention.
– Expertise in building high-impact marketing plans from the ground up.
– Proven success in creating demand-generation strategies that boost customer acquisition.
– Experience creating go-to-market (GTM) strategies that align with core visions and maximize return on investment (ROI).
Aire AppsCo-Founder, Head of Marketing & UX
Dec. 2022 - Dec. 2024United Kingdom, EdinburghQuantitative Achievements
• Grew organic traffic from 0 to 1K+ across 4 months through SEO-optimized content marketing.
• Optimized website and content to achieve an 25% conversion rate of organic traffic to registered users.
• Increased user acquisition by 270% across 4 months.
Qualitative Achievements
• Led the creation of the entire brand from the ground up, including value proposition, messaging, and design.
• Built the marketing function from scratch, leading all aspects of demand generation, brand positioning, online presence and digital marketing.
• Designed and executed a go-to-market strategy, driving early adopter acquisition and product validation.
• Developed a customer-centric content and SEO strategy, optimizing organic reach and engagement.
• Led product UX design and user journey optimization, increasing retention and feature adoption.
• Implemented marketing automation and CRM workflows, streamlining lead nurturing and conversion processes.
Planet CrustHead Of Marketing & UX
Aug. 2021 - Dec. 2024Ireland, CorkQuantitative Achievements
• Scaled organic traffic by 250% through strategic content marketing and SEO.
• Optimized content to increase organic lead volume by 200%.
• Led high-impact Google Ads campaigns, achieving 5-7% conversion rates.
Qualitative Achievements
• Spearheaded a complete company rebrand, redefining value proposition, messaging, and design.
• Aligned marketing and sales, developing lead qualification processes to enhance pipeline efficiency.
• Built integrated acquisition campaigns across paid, organic, and referral channels.
• Owned product positioning and UX enhancements, ensuring seamless customer onboarding.
Box+DiceFractional Marketing Director & Creative Director Fractional Marketing Director & Creative Director
Mar. 2019 - Aug. 2021Australia, MelbourneQuantitative Achievements
• Successfully positioned the company’s brand to aid directly in its $10M sale.
Qualitative Achievements
• Led the ground-up re-branding of the entire company, creating powerful new value proposition, messaging, and design.
• Created and directed content strategies, ensuring brand visibility and engagement.
• Spearheaded enterprise sales enablement, managing RFPs, tenders, and strategic pitches.
• Developed pricing models and sales strategies to maximize revenue and market penetration.
• Aligned client acquisition and sales strategy with targeted communication.
• Managed customer engagement, onboarding, and training collateral to enhance retention.
• Managed marketing collateral and creative execution across video, digital, and print.
• Led online advertising efforts, optimizing conversion rates.
Freelance Marketing Consultant & CopywriterFreelance Marketing Consultant & Copywriter
Mar. 2003 - Mar. 2019Czechia, PragueWorked with brands such as P3 Parks, Škoda Auto, VIG Re, Avast, Airbus, and CTP Invest, delivering high-impact marketing solutions across industries.
• Led brand strategy and messaging development for complex product and service offerings.
• Built content strategies for high-visibility reports, corporate publications, and investor materials.
• Directed website architecture, content strategy, and UX design for global brands.
• Created multi-channel paid advertising strategies, optimizing for performance and ROI.
• Managed high-profile digital and offline marketing campaigns, driving brand growth.
• Managed cross-functional creative teams, ensuring cohesive execution of digital and offline campaigns.
• Creative directed branded content campaigns and video storytelling initiatives.
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