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Work Background
Brooks RunningSenior Manager, Global Brand Marketing
Nov. 2023Actively driving go-to-market strategic planning for all global storytelling with a focus on getting runners to know and choose Brooks. Carefully building the key global brand stories and working collaboratively with regional marketing teams to bring those stories to life for runners where and when they shop. *Highlights* Co-launched Brand Platform Refresh: "Let's Run There", Spring 2024
Creatively directed the visual ID and launch of Glycerin Max Product Campaign Fall 2024
Led GTM for wholesale distribution for Spring 2025
Developed a net new briefing architecture and strategic plan for Spring 2026
lululemonManager, Global Brand (IDEA)
Apr. 2022 - Oct. 2023Seattle, Washington, United StatesCollaborates and helps define all Global Brand campaign briefs and concepts to ensure lululemon’s values of inclusion, diversity and equity are prioritized in our creative, messaging and Brand voice. I'm accountable for delivering IDEA initiatives and training to the Brand organization as well as strategic consultation across various functional partners including and not limited to growth, retail, product, and technology.
lululemonGlobal Brand Lead (IDEA)
Apr. 2021 - Apr. 2022Seattle, Washington, United StatesCo-creation and strategic inclusion execution in Brand creative, campaigns, and enterprise initiatives as it relates to inclusion, diversity, equity, and action.
lululemonGlobal Brand Marketing (IDEA) | Creative Consultant
Oct. 2020 - Apr. 2021United States
MetrocorpIndependent Consultant- D&I
Jun. 2020 - Mar. 2021Developed foundations related to diversity & inclusion, team infrastructure, employee learning & engagement.
The Kraft Heinz CompanyAssociate Customer Category Manager eCommerce- Amazon
Jun. 2018 - Mar. 2019Greater Seattle Area- Aided the build-out and establishment of a brand-new Kraft Heinz satellite office in Seattle to support the Amazon business - Manages processes to support all grocery platforms on Amazon: Amazon Grocery, Pantry, Prime Now, Amazon Fresh
- Initiated the set-up of 300 new items to become live on Amazon Fresh and Prime Now
- Refined reporting through manual clean-ups and category remapping to provide clearer performance metrics on sales trends
-Created an inventory forecasting tool that provided foresight to individual ordering patterns. The tool was leveraged across multiple functions including Supply Chain and Foodservice
- Developed and implemented consistent promotion and merchandising strategies which led to $300K in incremental sales
- Connects with media and marketing functions to produce ROAS and ROI positive campaigns across Amazon’s platforms
The Kraft Heinz CompanySenior Analyst- Revenue Management Execution
Jan. 2018 - Jun. 2018Greater Pittsburgh Area-Provides analytics and reporting on pricing and promotional strategies while partnering with Sales to identify opportunities to improve effectiveness and ROI of trade investments. -Supports the post promotional event analytics database to leverage historical learnings against future events, and communicate directly with Sales team to help them better understand and execute promotion strategies and initiatives. -Ensures financial controls are in place and support the monthly trade reconciliation and budget management processes. -Supports and helped with the development and implementation of tools and resources to maintain accuracy of internal trade systems, specifically with streamlined customer trade tracking. -Engages in weekly & monthly rituals & routines and liaise among the Business Units and Headquarter Revenue Management teams to ensure effective communication, prioritization, and execution.
NordstromTreasury Analyst
Aug. 2016 - Aug. 2017Greater Seattle AreaMy main responsibility as a treasury analyst involves managing the cash desk for Nordstrom Inc. Cash desk procedures include reconciling the short-term cash flow position and resetting investments on a daily basis in order to maximize shareholder wealth and increase the company’s overall profit potential. The following skills are vital to the success of this role: - critical attention to detail
- effective time management
- active organization and adaptability Additional responsibilities to the treasury department consist of monitoring and reporting JWN’s stock price performance, and communicating concise feedback to finance leaders. I also aid with the general ledger process which details the accounting and tracking for various payments made on a weekly basis for all domestic and international accounts.
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