Blánaid Sheahan

Program & Portfolio Management @Technology/Media & Entertainment

🏐 Sports🎥 Entertainment💸 MarketingAustralia

A dynamic and results-driven leader in portfolio and program management, operations leadership and strategic planning. Demonstrated success in driving transformative initiatives and programs within fast-paced environments, including roles at Atlassian, Foxtel Group (Kayo, Binge & Flash) and Qantas Airways. Collaborated with senior and executive leaders at Foxtel, I contributed to overseeing all facets of new product management within a portfolio of 250 individuals. The launch of streaming applications like Kayo Sports, Binge and Flash coincided with the implementation of strategic roadmap initiatives within a fast-growing and challenging environment. Familiar with tools such as Generative AI, Prompt Engineering, Adobe Marketing Cloud, Salesforce, Confluence and Jira, I excel in high-pressure environments, leveraging a diverse skill set to exceed expectations and drive organisations toward success.

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Network Power<100 people

Roles

🔥100%

Startup Founder

✔️100%

🧑‍💼100%

C-level Executive

Geos

🇦🇺100%

Australia

Work Background

AtlassianProgram Manager UI Platform (Maternity Leave Contract)

Jun. 2022 - Feb. 2023Sydney, New South Wales, AustraliaUI Platform is a cross-craft team of approximately 170 people whose mission is to ensure every cloud product has a reliable, familiar and distinct Atlassian experience that is built on best-in-class foundations and workflows. There are 2 key areas within UI Platform - The Frontend Platform; the tools, framework and infrastructure that allow engineers and designers to accelerate the development of enterprise-grade Atlassian experiences and the Atlassian Design System; the principles, methodologies and tools for content, design and front-end code. ► Supported the development, planning and implementation of UI Platform’s Operating model. ► Established and led weekly agendas for senior leadership meetings, addressing strategic and operational topics. ► Reviewed OKRs to devise quarterly plans, identify opportunities for process improvement and adjust goals.

MYAMI StudioOperations Lead

Feb. 2022 - Apr. 2022Sydney, New South Wales, AustraliaEstablished a 3D fashion and NFT collection, world’s first metaverse experience (Unreal Engine), and luxury Brand marketplace, with a multi-national team of developers, designers, artists, and stylists across three continents. ► Led the development of Myami Metaverse, launched during Melbourne Fashion Festival to an audience of journalists and fashion industry leaders, including Harpers Bazaar and Vogue. ► Managed the creation of an NFT featuring international supermodel Duckie Thott.

FlashHead of Portfolio - Streaming Apps (Foxtel Group)

Nov. 2020 - Dec. 2021Directed key programs and projects across the Streaming Portfolio of approximately 250 people. ► Partnered with senior and executive leadership to determine business priorities and define scope of various development initiatives. ►Facilitated quarterly business reviews to measure programs against core platform and business KPIs (subscription, revenue growth, customer experience, retention rate, and engagement) and devise scalable plans for continuous improvement. ►Recognised for delivering key projects and programs, including sales and revenue initiatives to meet subscription targets and optimisation of product features to achieve customer engagement and retentions goals. ► Directed the end-to-end implementation and launch of Flash; company’s 3rd news streaming application.

BINGEHead of Program Delivery (Foxtel Group)

Jul. 2019 - Nov. 2020Sydney, Australia►Supervised the implementation of GTM strategy for the Binge streaming service; the GTM plans incorporated brand, sales, cross sell strategy, pricing, engagement tactics, commerce and offer set up, PR and media planning. ►Oversaw end-to-end implementation of various programs and ensured alignment with company’s objectives. ► Led monthly Prioritisation Steering Committee to communicate program highlights with wider business. ►Developed effective course of action and roadmaps for further growth across sales and revenue, product portfolio, partnerships, and technology. ►Proactively monitored all risk indicators to ensure prompt decision-making. ► Created new operating procedures to streamline strategic and operational decision-making processes.

Kayo SportsProgram Lead - Marketing (Foxtel Group)

Dec. 2017 - Jun. 2019Sydney, Australia► Partnered with the Chief Marketing Officer to build out the Kayo brand and marketing department from scratch: Brand, Creative Services, Acquisition, Engagement, PR & Comms, Social Media, Martech (Adobe), Data and Analytics. ►Delivered the end-to-end marketing program under time and budgetary constraints, contributing to the successful launch of Kayo Sports application. ► Administered multi-million-dollar launch budget of approximately $15M. ►Guided internal teams to comply with marketing roadmap and realise business priorities. ►Presented program updates, performance reports, and recommendations in Executive meetings. ►Collaborated with other managers, leadership, and cross-functional teams to mitigate risks and adjust conflicting priorities without impeding the overall program lifecycle.

QantasGlobal Marketing Adviser

Oct. 2016 - Dec. 2017Sydney, AustraliaWorked as part of the Qantas Freight Marketing team including loyalty, customer events, global advertising and budget management. ► Managed the performance review of the B2B Loyalty scheme to determine its effectiveness since its inception to help build and identify areas for future strategies and growth. ► Created a monthly reporting dashboard to track and measure performance of the Loyalty scheme against KPI’s initially set. ► Managed all global digital advertising execution and budget management. ► Managed monthly and global customer events, delivering greater customer engagement as well as commercial and networking opportunities. ► Manage budget of $1.7m

Career SabbaticalInternational Relocation

Oct. 2014 - Sep. 2016Sydney

Blackhawk NetworkRetail Project Manager

Sep. 2011 - Sep. 2014London, United KingdomBlackhawk Network is a global leader in prepaid gifting solutions across an international network of retailers. In this role, I was accountable for leading several major retail implementation projects across Blackhawk’s 10 European markets and 65 retail partners. ► Successfully led the end-to-end implementation of in store gift card installations with business development teams and retail partners. ► Delivered the implementation of a CRM system across all European markets and partners. This project streamlined commercial and operational functions, driving incremental sales through enabling regional and local partners to tailor promotional activities to their markets. ► Re-developed and re-aligned the in-store execution strategy for all European retail partners, including a POS toolkit and a robust reporting structure to track KPI’s, creating more effective store practices, increased awareness at store level and its evolution at a commercial level. ► Achieved 10% and 25% savings in consecutive years against a budget of £2m annually.

Virgin MediaLocal Marketing Manager

Apr. 2011 - Jul. 2011London, United KingdomSupported retail outlets with bespoke local marketing strategies to help drive footfall into approximately 200 stores.

WaitroseLocal Marketing Manager

Oct. 2010 - Apr. 2011London, United KingdomCreated the annual local marketing strategy for competitor impacted stores. I also worked as part of a project team to evolve the MyWaitrose customer base in to a more commercialised loyalty scheme, and supported the MyWaitrose Cookery School project to create commercialised strategies to generate awareness and revenue. ► Successfully created the annual local marketing strategy for all competitor impacted stores, including bespoke local marketing campaigns, ensuring commercial objectives were highlighted at local level. Generated a projected cost saving of £200k against a £1m budget.