Stone And ChalkIT Business Analyst | Marketing Automation Specialist
Jan. 2019 - Jun. 2023Melbourne, Australia• Spearheaded digital transformation and collaborated with marketing, sales, events, operations and support teams to come up with process automation that reduces time expenditure on their tasks by 55%
• Collaborated with the marketing team to design and automate marketing campaigns increasing the number of prospects by 120% and a revenue increase of 15%
• Developed and programmed a company-wide reporting dashboard web app that showcased the company KPIs by pulling data from Airtable, resulting in a 25% reduction in reporting time
• Conducted user training on Hubspot resulting in a 95% adoption rate of the CRM
• Assisted with BD for a month when the BD role was vacant. Outreach and pitch to potential founders who are interested in a co-working space in Stone and Chalk. Closed three startups bringing in an additional monthly revenue of $5400 monthly