Bjorn Halfmann

Senior UX/UI Designer, Digital Product Designer & Strategist @muteo

Visual DesignSystem DesignProduct DesignCreative💸 MarketingBrandingInteraction DesignerFigmaGraphic Designer🧨 ConsultingAdvisorFinTechAdobe PhotoshopProduct Consultant🔥 Startup FounderBusiness OwnerUX/UI DesignerProduct Designer🐦 DesignCommunication DesignerFounder✨ Business Owner

Bjorn is a creative, product design, and innovation leader, his skillset combines creative thinking and a human-centred approach to designing impactful Product and user experiences. His previous roles include leading design roles at well-known agencies incl. Google’s think tank, “Google Zoo”. He led the Digital ID experience for TELUS in Canada, spearheading data-sharing experiences for the Australian fintech sector, led the AI mental health chatbot experiences for the UK, and designed the TikTok university platform for TikTok US. Bjorn also founded the Experience Design Agency, Muteo, focussing on immersive brand and product solutions that convert users into loyal fans.

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Work Background

LimepayLead Product & User Experience Designer

Jul. 2020 - Jan. 2021A white-label embedded finance application, helping businesses and customers to streamline financing cross-vertical. Responsibilities: As the design lead, I collaborated closely with UI designers, UX researchers, developers, and stakeholders to establish a design-led product approach. My role involved guiding testing and prototyping to align with stakeholder and user expectations, facilitating brand storytelling, and developing comprehensive design systems. Achievement: I spearheaded the end-to-end product design for MarketNow, a joint venture between Domain and Limepay, transforming the initial concept into the first buy now, pay later (BNPL) experience tailored for the real estate vertical. Additionally, I led the creative and user experience design of Limepay's product marketing page for enterprise customers, significantly enhancing visibility, comprehension, and, consequently, sales.

muteoFounder & Experience Design Director

Jun. 2020Muteo creates immersive and innovative brand and product solutions that transform audiences into loyal fans. We focus on value exchange and data-driven experiences using value-sensitive design frameworks. Responsibilities: Lead end-to-end Product and User Experience design projects and initiatives. Direct agile teams and manage global stakeholder workshops. Ensure the effective delivery of sustainable and scalable design solutions. Achievements: Successfully led innovation projects, including Digital ID, AI, distributed ledger product designs and data-sharing experiences across financial, health, and telco sectors worldwide. Spearheaded Privacy by Design initiatives and established cross-vertical design patterns and design systems. Consistently prioritised accessibility, privacy, and equality in all designs.

Greater Than XExperience Design Lead

Jul. 2019 - Jun. 2020Helping organisations to effectively design trustworthy product and service experiences with a focus on data ethics, privacy and value-sensitive design principles. Responsibilities: Leading the user experience and privacy by design initiatives across the UK, US and Australia. Responsible for the creative and design output of product design projects, innovation patterns and design systems. As well as nurturing and leading a small team of designers and content creators, designing and conducting stakeholder workshops and helping to evolve the DTbD (Data Trust by Design) frameworks. Achievement: Developed the design system, design pattern and rules for the UK's Open Banking customer experience guidelines, and created the first interactive (CDR) Consumer Data Right policy design for an Australian bank.

DigipunkSenior Experience Designer UX/UI/CX | Product Designer | Consultant

Apr. 2019As an experienced Full-stack Designer and Digital Creative, creating seamless Product, Customer Experience (CX), User Experience (UX), and User Interface (UI) designs. My approach is deeply rooted in human-centric solutions, prioritising value-sensitive design principles and the power of storytelling. My expertise lies in product design, where I craft experiences that strengthen the bond between brands and their customers  Responsibilities: Leading and supporting product, experience design and creative projects for startups, corporates and agencies. As a consultant, individual or as part of internal teams, I have led international innovation projects and created immersive product and user experiences. I helped to lead and upskill teams through my engagements.  Achievement: A track record in accomplishing product designs and user experience designs for well-known International brands, like TikTok, BMW, PepsiCo, Lions, etc. As an experienced Full-stack Designer and Digital Creative, creating seamless Product, Customer Experience (CX), User Experience (UX), and User Interface (UI) designs. My approach is deeply rooted in human-centric solutions, prioritising value-sensitive design principles and the power of storytelling. My expertise lies in product design, where I craft experiences that strengthen the bond between brands and their customers Responsibilities: Leading and supporting product, experience design and creative projects for startups, corporates and agencies. As a consultant, individual or as part of internal teams, I have led international innovation projects and created immersive product and user experiences. I helped to lead and upskill teams through my engagements. Achievement: A track record in accomplishing product designs and user experience designs for well-known International brands, like TikTok, BMW, PepsiCo, Lions, etc.

Publicis EmilAssociate Creative Director / Integrated & UX/UI

Jul. 2018 - May. 2019Mercedes Benz's new agency features an innovative operating model that is agile and multidisciplinary, integrating narrative and experience into a dynamic creation process with data and digital at its core. Responsibilities: As the first hire at Publicis Emil, I built and led the creative team, implementing workflows, creative processes, and quality management systems. I oversaw all creative outputs for Mercedes Benz in Australia and New Zealand, covering integrated campaigns, web specials, social media, and digital OOH. I managed a cross-functional team of mid to Senior Designers, Copywriter, and Social Media Specialists. Achievement: I helped to build an efficient, diverse core creative team, ensuring brand consistency across all channels and developing a modular system for Mercedes Benz EDMs. Successfully adapting international campaigns and launching national ones, I also contributed creative innovations to the global network.

Meeco.meLead Product & User Experience Designer

Apr. 2017 - May. 2018Meeco is a Personal Data Economy startup, built on distributed ledger technology. The (SaaS) Product ‘Meeco Me’ allowed users to create and share Data wallets related to finance, health, family and lifestyle. Responsibilities: I led the second design iteration of the ‘Mecco Me’ app. Worked on innovation patterns and new features such as multi-data-wallet creation ledger onboarding and . Working closely with the CEO and development team. Achievement: The design of the onboarding and key-password flow for Mecco me. Evolvement for the greater design system, Redesign of the business website with a user-centric approach, successfully communicating the business model and technology behind.

BashfulSenior Digital Creative | Art Director | UX/UI Designer

May. 2016 - Feb. 2017We make brands more human. A creative and strategic agency specializing in advertising, content & design. Responsibilities: Leading the design and creative for digital campaigns and initiatives, mentoring and upskilling Junior staff, designing Websites, Platforms and Product experiences for Bashful'smain clients Menulog, P&O Cruises, Kennards hire, Jag Jeans and an agency-supported financial Startup called ‘Fund’d’. Achievements: I have designed numerous high-profile website projects and developed digital components for P&O's major campaigns, including social media and digital out-of-home advertising. I also spearheaded innovation and ideation projects for fashion client Jag Jeans in the Philippines. Additionally, I successfully upskilled junior staff and established efficient workflows and ways of working.

GoogleCreative / Art Direction / Design

Apr. 2014 - Jun. 2014The ZOO is Google’s creative think tank for brands and agencies. Our mission is to push the limits of creativity thanks to Google's platforms and technologies. Responsibilities: Collaborating with a small creative team to develop innovative ideas for prominent brands, leveraging Google's platforms and ecosystems. Crafting persuasive, high-quality pitch presentations that effectively communicate ideas and drive conversions. Achievements: Developing numerous creative ideas and pitch presentations adopted by agencies and corporate clients to improve their product or service KPIs and expand their creative campaigns and marketing initiatives.

DigipunkDigital Creative | Experience Designer UX/UI/CX | Consultant

Oct. 2011 - Apr. 2016I have worked freelance as well as permanent in some of Europe's and Australia's most successful agencies on high profile international accounts in the Automotive, Telco, FMCG, Insurance and Alcohol verticals. As well as for blockchain driven startup products and platforms based in Australia.

Serviceplan GroupCreative | Art Director

May. 2011 - Oct. 2011Serviceplan is Europe's largest independent and partner-led creative agency and has been one of the top 3 agencies in all relevant rankings in Germany for over a decade.

DDBCreative | Art Director

Aug. 2009 - May. 2011We are a global full-service advertising agency specialising in integrated communications.

Tribal WorldwideCreative | Junior Art Director

Jan. 2009 - Jul. 2009DDB Tribal is a creative agency, helping business to grow in the digital and experience economy.

Saint Elmo's CampaigenCreative | Junior Art Director

Mar. 2008 - Dec. 2008Saint Elmo’s creative agency, we break new ground in brand communication and create experiences that electrify people and bring brands into the spotlight of the communicative stage.